Small Business Chicago

How to Repair Your Ecommerce SEO Strategy in a Post-Panda World
blog.hubspot.com

Driving new visitors to your site is essential in order for an ecommerce business to succeed, and getting ranked at the top of Google’s organic search results offers the visibility necessary to generate new leads and drive more traffic straight to your site. Unfortunately, search engines are far from stagnant, and algorithm updates like Panda

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Fact or Fiction? The Truth Behind 9 Embarrassing Global Expansion Blunders
blog.hubspot.com

There are many complex decisions to be made when planning your company’s expansion into new countries. No culture is alike, and each country has a language and customs unique to itself. Ergo, you would think that culture and language research would be top of the agenda for every company planning to penetrate new markets.

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Awful 4th of July-Themed Posts We (Wisely) Decided Not to Write
blog.hubspot.com

A hot topic of discussion among inbound marketers is how they think of topics to write about. I personally find myself engaged in a life-long topic brainstorm — topic ideas tend to pop up at the bar, on the train, in the shower, even while I sleep. (Indeed, I’ve dreamt of blog posts I should […]

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15 Phenomenal TED Talks You Need to Watch Today
blog.hubspot.com

Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies … and it can get kind of stale. We’re all writing and reading about the same thing, so it becomes this vortex of similar content that can be hard to sift through […]

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The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
blog.hubspot.com

You’ll never believe it, but there was a time when humans lived without being blasted by advertising everywhere they turned. In fact, before brands started cramming messages into every communication channel on earth (some even in outer space), “advertising” was simply a helpful suggestion for something you might need — like soap, for instance.

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OMG! Arianna Huffington Is Speaking at INBOUND
blog.hubspot.com

Well, that title pretty much says it all. We’re thrilled to report that Arianna Huffington will be giving a keynote address at this year’s INBOUND conference in August. HubSpot had already announced a jaw-dropping lineup of speakers, including statistics wizard Nate Silver; marketing guru Seth Godin; Scott Harrison, the founder of charity: water; digital strategist […]

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Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better
blog.hubspot.com

Miniature video has been in the news a lot lately, thanks to Twitter’s Vine app where you make six-second movies, and Instagram’s new 15-second video feature. But over at YouTube, they’re finding shorter isn’t always better.

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Billion-Dollar Babies: Are All These Little Companies Really Worth $1 Billion?
blog.hubspot.com

There was a time, not so very long ago, when $1 billion was a lot of money. But apparently that is no longer the case in Silicon Valley, where these days not a week goes by without a rumor about yet another company raising money at or near a $1 billion valuation.

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Facebook Launches Video on Instagram, And Other Marketing Stories of the Week
blog.hubspot.com

Earlier this week, we heard that Facebook was going to be announcing a new product … but we didn’t think the social network would be dominating the news day after day. Updates on its video advertising plans, Page Insights, and page post link ads dominated the news … all before Thursday’s big press event.

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