Small Business Chicago

Personalized Calls-to-Action Convert 42% Better [New Data]
blog.hubspot.com

Whenever I go to Amazon, I see Harry Potter products all over the page. Why? Because I love Harry Potter. Duh. But from a business perspective … it’s because Amazon has become incredibly smart at how they understand visitors coming to their site, and catering the right information to them for their

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One Simple CAN-SPAM Addition That Could Transform Your Email Marketing
blog.hubspot.com

Have you ever gotten an email from a company that surprised you? You see it hit your inbox, but you don’t recognize the sender. You decide to open it anyway — maybe you signed up to receive emails from the sender a while ago — but quickly discover that you have no recollection of opting […]

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How to Be a Sales Coach, Not a Sales Manager
blog.hubspot.com

Almost every up-and-coming salesperson wants to grow into the job of sales manager. The job title carries a lot of weight and the position itself typically involves either running the entire sales department or a significant portion of it. Someone with this kind of business responsibility could easily fall into the trap of

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Facebook's Graph Search Update Offers Marketers Juicier Data
blog.hubspot.com

Hey, remember that groundbreaking, cool feature Facebook announced back in January? It was called Graph Search. It supposedly was going to change the way people used the platform … but it wasn’t really available to be used quite yet. Then in July, Facebook announced it was going to roll out to all U.S. users — again, it was […]

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Pinterest Announces Rich Pins for Articles
blog.hubspot.com

A few days ago, Pinterest announced that it’ll be rolling out an ad platform. (I guess it was only a matter of time, right?) But the social network’s not stopping there with the changes! Today, it announced something I think inbound marketers would be really pumped about: there’s a new type of pin! 

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Hate Cold Calls From Telemarketers? Here's a Way to Fight Back
blog.hubspot.com

Last week our CEO Brian Halligan published a fantastic article about why cold calling is dead and why inbound sales is the future. Nobody likes getting cold calls from telemarketers, which is reason enough to drop that kind of tactic. But if that’s not enough –

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How to Embed a Google+ Post [Quick Tip]
blog.hubspot.com

First, there were embedded tweets. Then we had embeddable Pinterest content. And recently, we caught wind of embedded Facebook posts. Well guess what we have now, folks … Google+ Embedded Posts!  That’s right! Yesterday, Google announced the ability to embed posts from Google+ to your

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25 'Boring' Companies With Brilliant Social Media Cover Photos
blog.hubspot.com

In a world where 40% of people respond better to visual information than plain text, it’s probably a good idea to optimize your social media channels with visuals. And one of easiest ways to take advantage of visual content on social media is through your cover photos — sitting right at the top of your […]

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How to Create an Animated GIF [Quick Tip]
blog.hubspot.com

If you’ve spent any time on the internet at all, you’ve probably come in contact with an animated GIF. It’s an image file that allows you to feature animated images — which makes it seem like the image is moving. Look over to the right of this post to see an example of what a […]

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