Small Business Chicago

35 Free Templates to Make Content Creation Faster & Easier
blog.hubspot.com

I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing. Flash forward to today. My content role has evolved eons beyond what I could ever have imagined. To conquer lead gen, I mastered ebook production. To help spread data, I learned […]

6
Like
Save
9 Reasons No One Is Reading Your Blog
blog.hubspot.com

Look at you! You’re blogging! Likely because you’ve heard us (or countless other sources) tell you how important and beneficial it is for an effective inbound marketing strategy. So … where are all the readers? According to the movie Field of Dreams, “If you build it, they will come.” So why aren’t they coming?

10
Like
Save
Pinterest Adds 'Place Pins' Just in Time for Black Friday
blog.hubspot.com

Pinterest is really doubling down before the holiday season! First it launched its Now-Trending tool, and now I hear it’s rocking a new feature to help add some location-based elements to the network. Yesterday, Pinterest announced the release of Place Pins, allowing Pinterest users to map their pins to certain locations. “Every day

3
Like
Save
The Next Big Thing: Scaring the Sh*t Out of Your Customers
blog.hubspot.com

Please raise your hand if you’re sick and tired of the same marketing buzzwords being thrown out there over and over and over to describe the latest trends in marketing.  Okay, I can’t actually see if your hand is raised or not, but I’d guess that most people reading this post are tired of it … […]

9
Like
Save
Advertisers Find Sneaky New Way to Make You Watch Commercials
blog.hubspot.com

I don’t know if this is innovative, annoying, or a little bit of both. (Probably a little bit of both, but let me know what you think.) I was buying tickets for Bruce in the U.S.A. last night through Ticketmaster. I was doing this because Bruce Springsteen isn’t touring in the U.S. anytime soon, and […]

2
Like
Save
8 Up-and-Coming Design Trends Marketers Should Know About
blog.hubspot.com

Have you ever felt like every time you mastered a new design technique, there’s something else new and exciting that you see on websites? I know how you feel. There will always be new design trends we’ll hear about regularly and learn from. Some of these trends are long-lasting ones, though.

8
Like
Save
Storytelling 101: How to Seize the Attention of a Distracted Audience
blog.hubspot.com

As inbound marketers, we focus on the power of pull and do everything possible to anticipate the needs and wants of our buyers. We then invest heavily in different messages and media to get clicks, appear on whichever rectangular piece of glass flickers before the prospect, and command their undivided attention for a spell. And we usually […]

9
Like
Save
7 Ugly Truths a Pretty Website Can't Hide
blog.hubspot.com

A version of this post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders. Have you ever heard anyone say “I chose my bank because its website has cool banners,” or “I always buy from that business because of their

3
Like
Save
Facebook Tests 5-Star Ratings: How Your Brand Page Could Be Affected
blog.hubspot.com

Earlier today, TechCrunch reported that some users are seeing a brand new feature on Facebook company Pages: a five-star rating underneath the company’s name. The ratings themselves aren’t anything new — they have been located at the top of brand Pages for a while now — but the placement could be a game-changer.

5
Like
Save