Small Business Chicago

Advice to Millennials: How to Build a Successful Career
blog.hubspot.com

Dan Schawbel is a Gen Y career and workplace expert, the founder of Millennial Branding and the author of the new book, Promote Yourself: The New Rules For Career Success (St. Martin’s Press). He is also the #1 bestselling author of Me 2.0 and was recognized on both the Inc. Magazine and Forbes Magazine 30 Under […]

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How to Use Dynamic Content for "Smarter" Marketing
blog.hubspot.com

If you’ve been following inbound marketing for a while, you’ve probably heard of the term ‘smart content’ before. It’s one of those terms lots of people use and assume that most everyone knows what it is. But not all of us are in the know — lots of people are searching about it every day. So we […]

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Put Your Inbound Knowledge to the Test With the Marketing Trivia Game
blog.hubspot.com

School is back in session. Whether you miss the days of fresh notebooks and new outfits or are thrilled to have the academic chapter of your life long gone … there’s always room for a little learning and a little fun. In that spirit, I bring you a new game to get you excited to […]

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How to Embed a Pinterest Board on Your Website [Quick Tip]
blog.hubspot.com

Last week, I ran into a problem. I was putting together a blog post about the best non-marketing Pinterest boards to follow … but I couldn’t actually get the Pinterest boards to embed in a post after I followed Pinterest’s instructions. That was annoying, especiallysince I had completely written the text part of the post […]

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Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
blog.hubspot.com

My name is Dan, and I’m addicted to inbound marketing. This works well for me because it happens to be my job. You see, I’m the marketing specialist for a mortgage bank based in southwest Michigan. Bored yet? Yes, home financing itself is a snoozeworthy industry. However, the ideas surrounding home financing can be very […]

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10 Terrible Reasons to Redesign Your Website
blog.hubspot.com

Almost every marketer has been through a website redesign in their lifetime. Whether it’s for corporate rebranding, launching new products, going mobile, or just to increase the site’s effectiveness, a redesign is a great way to recharge and breathe new life into your online presence.

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How to Embed a Facebook Post [Quick Tip]
blog.hubspot.com

A few weeks ago, Facebook started testing a cool new feature: Facebook embedded posts. We wrote about it, we were pumped about it, but we were also a little bummed — because it was one of those rollouts we couldn’t start playing with yet. They were doing one of those slooooow rollouts, where only big […]

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20 Inspiring SlideShare Presentations Every Marketer Should See
blog.hubspot.com

Some SlideShare presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best SlideShare presentations represent all three.  And if you’re looking to get started making your own SlideShare, why not learn from the best of the best?

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Did You Make an Impact? How to Tell Your Nonprofit's Story
blog.hubspot.com

At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story — but not just any story. The further we progress in the information age, the savvier donors become, and the greater the “return” they expect to see on their charitable investments. More and more, […]

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