Small Business Chicago

How Effective Conversion Paths Work [Cartoon]
blog.hubspot.com

I’m a sucker for a creative metaphor. I love taking a complex idea, dismantling it, and then conveying it in a form that’s much easier to digest. Sort of like explaining advanced inbound marketing concepts to my parents through a series of exaggerated hand motions and funnel-like gestures.

8
Like
Save
How to Get a Marketing Promotion: Top Execs Share Their Secrets
blog.hubspot.com

Warm and fuzzies are nice, but let’s get real — we’re not in marketing for sunshine, rainbows, and unicorns. This is our job, and we want to do it well. And if we do it well, we hope to get promotions and raises. There I said it. But how do you do that? Kinda hard […]

6
Like
Save
What Is a Call-to-Action? [FAQs]
blog.hubspot.com

We’ve talked a lot about calls-to-action on the blog. How to get people to click on them. How to design them. And even how to make them “smart” so different people viewing your website will see different calls-to-action.

7
Like
Save
Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business
blog.hubspot.com

In one second on the internet, there are more than 6,000 tweets. Take a breath. There are now 12,000 tweets. Blink again. 18,000 tweets. Amid all of these tweets are a flurry of opportunities missed by the average marketer.

10
Like
Save
Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week
blog.hubspot.com

Yet again, lots of news happened in the world on inbound marketing: Google updated its algorithm, a social network released an exciting new feature, and one media publication had a hilarious misstep, among other stories. We know you’re down in the marketing weeds all week, and it’s really hard to stay on top of the […]

7
Like
Save
SlideShare Launches New Infographic Capabilities, and Other Inbound Stories of the Week
blog.hubspot.com

It’s finally that time of week again — that time when, at long last, you can catch up with last week’s inbound marketing news. You’ve plowed through Monday’s emails, Tuesday’s tweets (plus scheduled some more), and Wednesday’s writing for next week’s blog posts. You’ve even optimized a few landing pages.

4
Like
Save
Embrace the Controversial: Why You Should Publish Pricing on Your Website
blog.hubspot.com

One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. Invariably, business owners are inclined to keep this information off the website (this is not true for pure commodity driven sites, such as car rentals or hotels, of course, but for B2B services such as […]

4
Like
Save
Which Format Is Right for Your Next Blog Post?
blog.hubspot.com

Choices are hard. And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re […]

10
Like
Save
How to Repair Your Ecommerce SEO Strategy in a Post-Panda World
blog.hubspot.com

Driving new visitors to your site is essential in order for an ecommerce business to succeed, and getting ranked at the top of Google’s organic search results offers the visibility necessary to generate new leads and drive more traffic straight to your site. Unfortunately, search engines are far from stagnant, and algorithm updates like Panda

9
Like
Save