Small Business Chicago

Do You REALLY Need to Host a Webinar?
blog.hubspot.com

Don’t be fooled: Webinars can be a lot more work than they may initially seem. Conducting one is more than just getting an expert or two in a room together to talk for an hour. It takes careful planning, promotion, content creation, and collaboration.

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7 Email Newsletters We Actually Like Getting in Our Inboxes
blog.hubspot.com

When people first start doing email marketing, they usually jump into creating an email newsletter. “It’ll have everything our customers care about, all in one place,” they rationalize. “Our list will be different — people will look forward to getting our newsletter,” they argue. “Since we’re only sending it once a month, it’ll be a […]

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Game Changer: Facebook Launches New 'Donate' Button for Nonprofits
blog.hubspot.com

Facebook is believed to be the most effective social media platform for nonprofits, according to a recent study by the Content Marketing Institute. While there have been many attempts to provide organizations with an easy way to take donations on Facebook, the adoption of functionality has been slow. Well, the wait is over … almost.

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8 Ways to Better Engage Your Major Donors and Foundations
blog.hubspot.com

The shift in donor engagement isn’t just with everyday donors. Peer-to-peer fundraising continues to grow as a new channel for online fundraising. However, major donors are shifting in their needs and involvement with organizations. While they value honesty and proof of impact, they’ve also taken on the roles of advisor, investor, and thought leader within organizations […]

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17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
blog.hubspot.com

All of us are trying to get better at our jobs. Whether you’re in a brand new gig and trying to hit the ground running or you’re a longtime veteran looking to stay at the tippy-top of your marketing game, we’re all working to keep up with the latest and greatest trends in marketing. The problem […]

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How to Write Emails People Want to Respond To [SlideShare]
blog.hubspot.com

This post originally appeared on Inbound Sales, a new section of Inbound Hub. To read more content like this, subscribe to the Sales section. Hi. My name is Michael Pici, and I thought I’d share some content around writing emails in order to … okay, I’ll stop right there. Does that opening honestly make you want to read this blog […]

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Facebook Algorithm Update Cracks Down on Memes in the Name of "Quality" Content
blog.hubspot.com

Yesterday, Facebook updated their News Feed (again) to focus on promoting more “high quality” content. And what is “high quality” content, according to Facebook? In an internal survey, Facebook found that “on average people prefer links

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Easter Eggs: 13 of the Internet's Best Hidden Gems
blog.hubspot.com

The internet is full of tedious things: waiting for a page to load, filling out forms, navigating every account settings page ever. Thankfully, it’s also stocked with clever developers who make it their mission to put the curiosity and fun back into our daily routines. What we’re talking about here folks are Easter eggs. 

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35 Free Templates to Make Content Creation Faster & Easier
blog.hubspot.com

I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing. Flash forward to today. My content role has evolved eons beyond what I could ever have imagined. To conquer lead gen, I mastered ebook production. To help spread data, I learned […]

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