Small Business Chicago

How to Embed a Google+ Post [Quick Tip]
blog.hubspot.com

First, there were embedded tweets. Then we had embeddable Pinterest content. And recently, we caught wind of embedded Facebook posts. Well guess what we have now, folks … Google+ Embedded Posts!  That’s right! Yesterday, Google announced the ability to embed posts from Google+ to your

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25 'Boring' Companies With Brilliant Social Media Cover Photos
blog.hubspot.com

In a world where 40% of people respond better to visual information than plain text, it’s probably a good idea to optimize your social media channels with visuals. And one of easiest ways to take advantage of visual content on social media is through your cover photos — sitting right at the top of your […]

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How to Create an Animated GIF [Quick Tip]
blog.hubspot.com

If you’ve spent any time on the internet at all, you’ve probably come in contact with an animated GIF. It’s an image file that allows you to feature animated images — which makes it seem like the image is moving. Look over to the right of this post to see an example of what a […]

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7 Top Crowdfunding Sites for Nonprofits and Higher-Ed Institutions
blog.hubspot.com

Now that you’re excited to get on the crowdfunding bandwagon, you need the tools that best fit your organization or school to execute a successful online campaign. There are several hundred crowdfunding platforms currently available to choose from with a variety of different features, focus, and pricing. If you’re looking to get started with crowdfunding

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What Millennials Really Want From Your Nonprofit’s Website
blog.hubspot.com

The Millennial Impact Report has been collecting data since 2009 from groups of individuals between the ages of 20-35, also known as Millennials or Generation X. They release reports of this data on a yearly basis and include trends in giving, service, and communication between Gen X and nonprofit organizations. The 2013 report was no […]

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Advice to Millennials: How to Build a Successful Career
blog.hubspot.com

Dan Schawbel is a Gen Y career and workplace expert, the founder of Millennial Branding and the author of the new book, Promote Yourself: The New Rules For Career Success (St. Martin’s Press). He is also the #1 bestselling author of Me 2.0 and was recognized on both the Inc. Magazine and Forbes Magazine 30 Under […]

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How to Use Dynamic Content for "Smarter" Marketing
blog.hubspot.com

If you’ve been following inbound marketing for a while, you’ve probably heard of the term ‘smart content’ before. It’s one of those terms lots of people use and assume that most everyone knows what it is. But not all of us are in the know — lots of people are searching about it every day. So we […]

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Put Your Inbound Knowledge to the Test With the Marketing Trivia Game
blog.hubspot.com

School is back in session. Whether you miss the days of fresh notebooks and new outfits or are thrilled to have the academic chapter of your life long gone … there’s always room for a little learning and a little fun. In that spirit, I bring you a new game to get you excited to […]

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How to Embed a Pinterest Board on Your Website [Quick Tip]
blog.hubspot.com

Last week, I ran into a problem. I was putting together a blog post about the best non-marketing Pinterest boards to follow … but I couldn’t actually get the Pinterest boards to embed in a post after I followed Pinterest’s instructions. That was annoying, especiallysince I had completely written the text part of the post […]

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