Small Business Chicago

Why Is This in My Inbox? Deconstructing the Worst Spam Email of All Time
blog.hubspot.com

Almost 10 months ago, I had my first day at HubSpot. I was excited about lots of things — the candy wall in the kitchen, the free coffee, and, you know, working with some great people — but one of the things I was most looking forward to was a fresh, clean email address. It […]

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What People Get Wrong About Marketing Campaigns
blog.hubspot.com

There has been a lot of debate lately about marketing campaigns. In December, Gartner’s Jake Sorofman suggested concentrated campaigns may not have a place anymore amid the continuous storytelling of today’s content marketing. His colleague, Jennifer Beck, vehemently disagreed.

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Word Science: How to Make Your Content More Shareable [Infographic]
blog.hubspot.com

“Words are, like, hard … and stuff.” That’s the mindset of many-a-marketer who find it difficult to come up with the best possible copy for blog posts, social media messages, and the like — particularly on cluttered platforms like Facebook and Twitter.

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How to Be a Writing God
blog.hubspot.com

A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe to the Opinion section. Today, the woman behind the plethora of funny little quips and helpful bits of microcopy found in the HubSpot software shows us why

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Facebook Rolls Out Twitter-Like 'Trending' Topics Feature
blog.hubspot.com

Facebook released one more feature today — one that’s remarkably Twitter-like, actually. According to Mashable, the new tool is called “Trending,” and it’ll be showing up in a Facebook account near you in the next few weeks — on both mobile and desktop. The feed will show a list of popular topics, personalized to the user.

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Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO
blog.hubspot.com

A version of this post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, join the ecommerce blog’s instant, daily, or weekly subscription. It’s been a pretty wild year in the SEO realm. Barely a month went by without a significant

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15 Smart Marketers Share Insights on the Future of the Industry
blog.hubspot.com

Marketers, rejoice. You’ve made it through an intense Q4. Now, it’s time to start thinking about this year — and guess what? It’s never been more exciting to be a content-loving, metrics-driven marketer. The beauty of marketing is that it’s creative, community-focused, collaborative, and fun.

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Is My Company Ready for Marketing Automation?
blog.hubspot.com

Wait! Don’t sign that marketing automation contract …yet. If you’re a CEO, you may have heard about inbound marketing or marketing automation from your marketing team. They seem excited, but you’re skeptical.

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Got Writer's Block? 7 Tips and Tricks to Make Writing Easier
blog.hubspot.com

This post is an excerpt from Content Hacks: 34 Tips and Tricks for Planning and Creating Content. If you want some tips for making content creation much less painful, download the guide here.  Take it from someone who tends to write a lot — writing is hard. You’ve got to be focused, motivated, coherent, creative, concise

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