Small Business Chicago

14 Questions to Ask When Developing Your Nonprofit’s Social Media Policy
blog.hubspot.com

One of the fears that many organizations harbor when it comes to social media as a communication channel is that an employee will share sensitive information, disparage the organization — or worse, a donor — or spend a great deal of time on Facebook or Twitter under the guise of “working.”

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How to Set Up a Podcast: Clear Instructions for the Uninitiated
blog.hubspot.com

This post originally appeared on Inbound Insiders, a new section on the Inbound Hub blog. For those that listen to podcasts, you know how valuable and convenient they can be for consuming content. Whether it’s staying up on the latest marketing trends, tips for managing

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10 Hilarious Blogs That'll Make You Feel Better About Your Job
blog.hubspot.com

There’s something cathartic about commiserating in awful shared experiences — especially if you can find humor in them. Like that one time you were working on four hours of sleep and included a typo in a blog post title. The typo got included in a notification to all of your email and RSS subscribers, and […]

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Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
blog.hubspot.com

In marketing, there’s still a huge misconception about Pinterest. Some marketers think that it’s useless — just another fad network that people are getting in a tizzy about. But that’s not quite accurate any longer. While Pinterest may not be perfect for every

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10 Nonprofits That Are Totally Nailing Pinterest Marketing
blog.hubspot.com

There are many reasons why visual content is becoming more widely used in online marketing, including these 19 statistics. However, it’s especially important for nonprofits because every person who supports, fundraises for, donates to, and is impacted by your organization is a story worth sharing to connect others to your mission.

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Personalized Calls-to-Action Convert 42% Better [New Data]
blog.hubspot.com

Whenever I go to Amazon, I see Harry Potter products all over the page. Why? Because I love Harry Potter. Duh. But from a business perspective … it’s because Amazon has become incredibly smart at how they understand visitors coming to their site, and catering the right information to them for their

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How to Strategically Promote SlideShare Presentations on Your Blog
blog.hubspot.com

Let’s go on a little trip. Open up a new tab in your browser and search “how to use SlideShare.” Wow — over 50 million hits! They must have some valuable information. You click on a couple of the results, and after 15 minutes or so of reading, you know how to

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One Simple CAN-SPAM Addition That Could Transform Your Email Marketing
blog.hubspot.com

Have you ever gotten an email from a company that surprised you? You see it hit your inbox, but you don’t recognize the sender. You decide to open it anyway — maybe you signed up to receive emails from the sender a while ago — but quickly discover that you have no recollection of opting […]

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How to Be a Sales Coach, Not a Sales Manager
blog.hubspot.com

Almost every up-and-coming salesperson wants to grow into the job of sales manager. The job title carries a lot of weight and the position itself typically involves either running the entire sales department or a significant portion of it. Someone with this kind of business responsibility could easily fall into the trap of

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