Small Business Chicago

7 Inspiring Things I Learned During My Weekend With The Oatmeal
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This post originally appeared on Contently’s blog, The Content Strategist. A year ago, I spent a weekend with one of the internet’s most popular — and notorious — creative people: Matthew Inman, the artist behind the viral comic sensation TheOatmeal.com. I was writing a story for Wired, following Inman around New York as he explored the late […]

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How to Write a Blog Post Every Single Day
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If you’ve ever been in a content creation role, you know that there’s lots you can do to make sure you’re creating great content every single day. You can’t just wait for inspiration. You’ve got to be prepared, motivated, and focused — all at the same time. The trifecta can be hard to get, even for […]

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Think Outside Your Alumni Database: A Primer on Social Donor Management
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Imagine you’re planning your next New York City regional alumni event and you want to search for a restaurant that your Red Sox loving alumni would enjoy. Instead of spamming your alumni and asking them what restaurant they would want in a survey, you can simply use Facebook Graph

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LinkedIn's New 'Publishing for All' Raises Duplicate Content Questions
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LinkedIn recently announced that they’re opening up publishing access to all users, a perk previously reserved for influencers only. While most are eager to participate, the announcement raised some questions for SEO-savvy marketers concerned about what some not-so-SEO-savvy users might publish.

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SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
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SEO can sometimes feel like it stands for “Something Extremely Obscure,” especially for busy marketers who just don’t have the time to sit down and figure it all out. There are endless Google algorithm updates to stay on top of to ensure we’re always showing up in search results for our target keywords, but as […]

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3 High-Impact Marketing Channels You’re Probably Overlooking
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“If you build it, they will come.” Time and time again, marketers have rejected this statement as brand-building’s biggest fallacy. Growth doesn’t just happen. It’s carefully planned. It’s highly strategic. And most importantly, it’s tough.

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Facebook's Newest Feature: See Who's Posting From Your Company Page
blog.hubspot.com

We’ve all had social media slip-ups on company accounts. We forget that we’re logged in and then fire off a quick post about something personal. Sometimes it’s harmless, other times, not so much. But either way, you usually have no idea which employee sent the post.

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Good News for Creepers: LinkedIn Upgrades "Who Viewed Your Profile" Feature
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I mean creepers in the most loving way. Some of my best friends are creepers. (Ask her, she won’t deny it.) We all know the “Who Viewed Your Profile” LinkedIn feature. It’s part of a little ego-exercise we take part in each week where we validate just how important we already know we are, and

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Want to Publish on LinkedIn? Now You Can
blog.hubspot.com

Ever wanted to get published on LinkedIn Pulse? Well get ready to roll up your sleeves and start writing: Today, LinkedIn announced that soon, all members will be able to post on the social network’s publishing platform. Though we haven’t gotten access to try it out for ourselves, LinkedIn’s help center says that

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