Small Business Chicago

How to Be a Writing God
blog.hubspot.com

A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe to the Opinion section. Today, the woman behind the plethora of funny little quips and helpful bits of microcopy found in the HubSpot software shows us why

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Facebook Rolls Out Twitter-Like 'Trending' Topics Feature
blog.hubspot.com

Facebook released one more feature today — one that’s remarkably Twitter-like, actually. According to Mashable, the new tool is called “Trending,” and it’ll be showing up in a Facebook account near you in the next few weeks — on both mobile and desktop. The feed will show a list of popular topics, personalized to the user.

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Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO
blog.hubspot.com

A version of this post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, join the ecommerce blog’s instant, daily, or weekly subscription. It’s been a pretty wild year in the SEO realm. Barely a month went by without a significant

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Is My Company Ready for Marketing Automation?
blog.hubspot.com

Wait! Don’t sign that marketing automation contract …yet. If you’re a CEO, you may have heard about inbound marketing or marketing automation from your marketing team. They seem excited, but you’re skeptical.

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15 Smart Marketers Share Insights on the Future of the Industry
blog.hubspot.com

Marketers, rejoice. You’ve made it through an intense Q4. Now, it’s time to start thinking about this year — and guess what? It’s never been more exciting to be a content-loving, metrics-driven marketer. The beauty of marketing is that it’s creative, community-focused, collaborative, and fun.

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Got Writer's Block? 7 Tips and Tricks to Make Writing Easier
blog.hubspot.com

This post is an excerpt from Content Hacks: 34 Tips and Tricks for Planning and Creating Content. If you want some tips for making content creation much less painful, download the guide here.  Take it from someone who tends to write a lot — writing is hard. You’ve got to be focused, motivated, coherent, creative, concise

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Do You REALLY Need to Host a Webinar?
blog.hubspot.com

Don’t be fooled: Webinars can be a lot more work than they may initially seem. Conducting one is more than just getting an expert or two in a room together to talk for an hour. It takes careful planning, promotion, content creation, and collaboration.

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7 Email Newsletters We Actually Like Getting in Our Inboxes
blog.hubspot.com

When people first start doing email marketing, they usually jump into creating an email newsletter. “It’ll have everything our customers care about, all in one place,” they rationalize. “Our list will be different — people will look forward to getting our newsletter,” they argue. “Since we’re only sending it once a month, it’ll be a […]

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Game Changer: Facebook Launches New 'Donate' Button for Nonprofits
blog.hubspot.com

Facebook is believed to be the most effective social media platform for nonprofits, according to a recent study by the Content Marketing Institute. While there have been many attempts to provide organizations with an easy way to take donations on Facebook, the adoption of functionality has been slow. Well, the wait is over … almost.

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