Small Business Chicago

15 Phenomenal TED Talks You Need to Watch Today
blog.hubspot.com

Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies … and it can get kind of stale. We’re all writing and reading about the same thing, so it becomes this vortex of similar content that can be hard to sift through […]

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The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
blog.hubspot.com

You’ll never believe it, but there was a time when humans lived without being blasted by advertising everywhere they turned. In fact, before brands started cramming messages into every communication channel on earth (some even in outer space), “advertising” was simply a helpful suggestion for something you might need — like soap, for instance.

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OMG! Arianna Huffington Is Speaking at INBOUND
blog.hubspot.com

Well, that title pretty much says it all. We’re thrilled to report that Arianna Huffington will be giving a keynote address at this year’s INBOUND conference in August. HubSpot had already announced a jaw-dropping lineup of speakers, including statistics wizard Nate Silver; marketing guru Seth Godin; Scott Harrison, the founder of charity: water; digital strategist […]

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Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better
blog.hubspot.com

Miniature video has been in the news a lot lately, thanks to Twitter’s Vine app where you make six-second movies, and Instagram’s new 15-second video feature. But over at YouTube, they’re finding shorter isn’t always better.

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Billion-Dollar Babies: Are All These Little Companies Really Worth $1 Billion?
blog.hubspot.com

There was a time, not so very long ago, when $1 billion was a lot of money. But apparently that is no longer the case in Silicon Valley, where these days not a week goes by without a rumor about yet another company raising money at or near a $1 billion valuation.

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Facebook Launches Video on Instagram, And Other Marketing Stories of the Week
blog.hubspot.com

Earlier this week, we heard that Facebook was going to be announcing a new product … but we didn’t think the social network would be dominating the news day after day. Updates on its video advertising plans, Page Insights, and page post link ads dominated the news … all before Thursday’s big press event.

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What You Need to Know This Morning: June 21, 2013
blog.hubspot.com

Happy Friday, marketers, and welcome to the longest day of the year! Here’s a bit of trivia. For reasons we can’t explain (science is hard!), if you live in certain parts of the western United States, then for you, the solstice actually began late last night, on June 20, according to the Huffington Post. Something to do […]

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Facebook Launches Video on Instagram, Giving Twitter a Run for Its Money
blog.hubspot.com

Twitter beware. During today’s much-anticipated Facebook announcement, Instagram CEO Kevin Systrom took the stage and announced ‘Video on Instagram‘ — a new feature that is sure to give Twitter’s Vine a run for its money. According to Systrom, video on Instagram is “the same Instagram we all know and love … but it moves.” 

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5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows
blog.hubspot.com

We’ve talked about the basics of marketing automation workflows quite a few times before. If you’re reading this post, you are probably already running a few workflows. So I’m not going to talk about how to get them started — though if you want a refresher, here is a pretty comprehensive guide. Instead, I want to talk about […]

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