Small Business Chicago

The Ultimate Guide to Confidence
blog.hubspot.com

“To establish true self-confidence, we must concentrate on our successes and forget about the failures and the negatives in our lives.” — Denis Waitley I know what you’re thinking … easier said than done, right? Nobody is born with high or low self-confidence. Confidence is a feeling that people develop and work on over time. […]

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63% of People Wouldn't Use a Facebook Dating App
blog.hubspot.com

When Facebook announced earlier this year that it would introduce a dating feature, the reaction was mixed. In some places, there was excitement. In a way, it made sense — Facebook’s mission, so it says, is to “bring the world closer together.” It was enough to jolt the competition, anyway. The day it was announced […]

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www.escortservicemumbai.net

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The Ultimate Guide to Brand Awareness
blog.hubspot.com

Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into people’s lifestyles and purchase habits so that consumers don’t have to think twice before becoming a customer, time and time again. This guide will help […]

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Online Advertising: Everything You Need to Know in 2018
blog.hubspot.com

44 percent. That was the click-through-rate of the first ever banner ad, purchased by AT&T on HotWired.com in 1994 Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner […]

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Why the Peter Principle Will Doom Your Business (& How to Fight It)
blog.hubspot.com

Let’s say you’ve been managing an extraordinarily competent employee for over a year now. As a marketing associate, she always follows the correct procedures, takes ownership over , and works incredibly well with clients. So, what do you do? You promote her to marketing manager. It seems like the natural next step for her career […]

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Facebook Uncovered Another Election Interference Campaign
blog.hubspot.com

Facebook announced today that it has found evidence of another coordinated election interference campaign on its site — a likely effort to influence the 2018 U.S. Midterms. This is the second instance of a high-profile effort to weaponize Facebook with the goal of influencing a U.S. election. Last year, it was discovered that foreign actors […]

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8 Excel Error Messages You're Sick of Seeing (And How to Fix Them)
blog.hubspot.com

Here’s the truth: Excel struggles are real. As a marketer, it’s likely that you know these tiny conflicts all too well. From accidental deletes to misplaced numbers, one click can throw your spreadsheet all out of whack. And putting it back together once you’ve done the damage can be seriously frustrating — not to mention, […]

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4 Management Styles to Strive For, And 4 to Avoid
blog.hubspot.com

Growing up, a few of my baseball coaches were some of the most ruthless and demanding people I’ve ever met. They used fear to push my team to our physical and emotional limits, intimidated us with cruel ultimatums, and didn’t really seem to care about us as people. They did everything they could to win […]

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