Small Business Chicago

7 Ways Freelancers Can Start Earning More in 2017
blog.hubspot.com

Lured by the promise of greater flexibility and more interesting projects, more and more people are leaving their traditional office jobs behind for freelancing careers. According to a 2016 study, there are currently 55 million freelancers in the US alone. That’s a pretty significant 35% of the US workforce. If you’re a freelancer, you know […]

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Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
blog.hubspot.com

In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company — one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what’s happening in the world. The announcement marks a […]

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How Millennials and Baby Boomers Consume User-Generated Content [Infographic]
blog.hubspot.com

Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the “unboxing” of a new mobile phone, people love to share their experiences with brands on social media. This type of content is known as user-generated content (UGC), which is produced by actual product users through their own publishing […]

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15 Excel Formulas, Keyboard Shortcuts & Tricks That'll Save You Lots of Time
blog.hubspot.com

Excel and marketing go together like peanut butter and chocolate. There’s just one problem — for many of us, trying to organize and analyze Excel worksheets can feel like walking into a brick wall over and over again. You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking […]

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10 Marketing Insights for 2017 From Gary Vaynerchuk, Ann Handley & More [Infographic]
blog.hubspot.com

Looking for a marketing strategy that’ll give you that extra leg up in 2017? While it’s always helpful and entertaining to spend hours absorbed in the blog posts, webinars, and podcasts from your favorite marketing influencers, there’s not always time for that. And with January 1 just a few short days away, you need to […]

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Twitter Unveils Live Video: Here's What You Need to Know
blog.hubspot.com

On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015. Earlier in 2016, Twitter began featuring live and replayed Periscope […]

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Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
blog.hubspot.com

2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution — it was a revolution. Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns as a foregone conclusion, content and […]

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From Punny to Just Plain Clever: 11 Hilarious Holiday Cards for Marketers
blog.hubspot.com

Marketers work hard, amirite? But there are still some people in our lives — ahem, Mom — who seem to think that we just write stories and draw pictures on the internet all day. I mean, we don’t do that every day. We work hard, and we have a great appreciation for things that are creative and […]

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The Ultimate Guide to Account-Based Marketing: 6 Key Steps
blog.hubspot.com

There’s something kind of cool happening in the world of marketing. Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies […]

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