Small Business Chicago

3 Core Sales Support Services Your Agency Needs To Offer
blog.hubspot.com

According to 2016 data from Econsultancy, only 22% of businesses are satisfied with their lead to customer conversion rates. That’s bad news for a marketing agencies with retainer clients. How many times has your agency generated the agreed amount of high quality leads, but still lost clients because the client’s sales team didn’t close those […]

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The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
blog.hubspot.com

Want to learn how to plan, publish, and promote viral infographics? You’re in the right place. But let’s start by making something clear: If you’re thinking, “I’m not a natural designer” or “I’ve never made an infographic before,” you’re not alone. However, instead of making excuses, answer this: Have you ever made a presentation in PowerPoint or […]

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How Outsourcing Creativity Can Save Your Agency From Burnout
blog.hubspot.com

“Creativity is an advertising agency’s most valuable asset, because it is the rarest.” – Jef I. Richards Whether you are in advertising, content marketing, or any other marketing service, one of the greatest values you can bring your clients is creativity. Compared with 2016, 70% of B2B organizations say they will produce more content in […]

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Proven Tips for a Top-Notch Alumni Engagement Program
blog.hubspot.com

You know it’s bad when they start making parody videos about the horrors of alumni fundraising campaigns. Nothing can sap alumni energy for your school like getting donation calls again and again and again… But you need your alumni engaged to maintain your school’s relationship with them. You want them to be motivated to act […]

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9 Genius Examples of Empathetic Content Marketing in Action
blog.hubspot.com

Successful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at them. It means creating content that they truly value — content that serves their needs and addresses their biggest pain points. And this type of content is much easier to create when it’s informed […]

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How to Get More Twitter Followers: 10 Expert Tips [Free Kit]
blog.hubspot.com

Unless you’re a celebrity or a household name brand, it’s really difficult to build a substantial following on Twitter. Maybe you’ve made it to a couple thousand followers but can’t seem to bump it up any more.  Frustrating, isn’t it? The good news is that HubSpot put together a helpful kit — How to Get More Twitter Followers — filled […]

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How Emotion-Detection Technology Will Change Marketing
blog.hubspot.com

Imagine someone arrives at your website, Facebook Page, or advertisement. Now, imagine that you could change your marketing dynamically, right there on the spot, in response to their emotional reactions. It would be nothing short of a game changer for your business, right? Yet this is not fantasy. Exploding with investment and technological advances, the […]

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What Successful Marketing Looks Like Today: 8 Foundational Principles [Infographic]
blog.hubspot.com

When you think of the basics of marketing, you might be thinking: Okay, create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising. But what about the principles behind your campaigns? When you’re planning and doing all of these marketing activities, what motivates your decisions? […]

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The Modern Nonprofit's Guide to SEO
blog.hubspot.com

SEO can be a funny thing. Part of SEO’s stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit’s online presence years after it was first published. It’s your little worker bee that’s always buzzing along making honey in the background. It also means your SEO work is never done. […]

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