Small Business Chicago

The Modern Nonprofit's Guide to SEO
blog.hubspot.com

SEO can be a funny thing. Part of SEO’s stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit’s online presence years after it was first published. It’s your little worker bee that’s always buzzing along making honey in the background. It also means your SEO work is never done. […]

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Building an Efficient Education Marketing Machine [Free Ebook]
blog.hubspot.com

No matter what industry you work in, the world of marketing has gotten faster, sleeker, and all-around more efficient. Schools in particular are moving away from slow, traditional marketing tactics, and toward nimble, online strategies. So how do you get started? Our newest ebook, Building an Efficient Education Marketing Machine covers what schools need to know about […]

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10 Common Phrases You Should Stop Using in Client Emails Immediately
blog.hubspot.com

Think your email skills are strong? Think again. As it turns out, we all overestimate our ability communicate effectively over email. In a study published in the Journal Of Personality And Social Psychology, email writers thought readers would correctly identify the tone of their emails about 78% of the time. In reality? Only 56% of emails were […]

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How to Make the Most of Your To-Do List: 7 Styles to Try
blog.hubspot.com

In my family, memory is an asset. It’s not that we’re senile. It’s just that our minds move too quickly. We’re so busy jumping ahead to whatever’s next that we forget what we were doing in the first place. So if we want to remember anything, we have to write it down. We are a […]

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How Networking Can Help Your Small Business Grow [Free Guide]
blog.hubspot.com

Networking is not just about meeting people, it’s about meeting the right people — the people who can help you move your business or career forward.  Whether you’re looking for referrals, word-of-mouth support, co-promotional opportunities, or just business advice, knowing how to build relationships and make the most of networking opportunities is key. That’s why Alignable and HubSpot teamed […]

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4 Expert Strategies to Future-Proof Your Client Relationships
blog.hubspot.com

When it comes to fostering strong client relationships, understanding the client’s experience is key. But some agencies may not be paying enough attention to the right details. While most agencies are adept at digging into their clients’ customer experiences, very few agencies take the time to fully understand the customer experience of their own consumers: […]

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A Cold, Hard Lead Conversion Case for Low-Volume Keywords
blog.hubspot.com

Not all keywords are created equal. Some, like “marketing,” draw in huge crowds of searchers each month. Others, like “marketing tips for small shoe store companies,” might squeak out a couple hits. As marketers, we’re often conditioned to go after attainable high-volume keywords. You know, the kind that pull in over a hundred Google searches […]

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7 Ways to Handle Unresponsive Clients
blog.hubspot.com

It’s inevitable: at some point, your client will give you the silent treatment. They probably don’t mean to make you blow steam from your ears — it just happens — and getting over the communication slump starts with walking a mile in their shoes. It’s important to remember that many companies are understaffed and stretched […]

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How Does Inbound Work for Membership Marketing?
blog.hubspot.com

Like many other marketing strategies, inbound marketing transcends B2B, B2C, and nonprofit marketing. Inbound marketing isn’t just about closing sales. It’s about identifying and building trust with people in your target market. Its principles and tactics apply whether you’re a business trying to acquire customers or an organization trying to acquire new members and inspiring a […]

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