Small Business Chicago

3 Big Problems Plaguing Enterprise Marketers (And How to Overcome Them)
blog.hubspot.com

This blog post was inspired by and partially excerpted from our latest ebook, How to Execute Inbound: Three Lead Generation Success Stories. For deeper dives into the real-life applications of inbound marketing and how they can solve common problems faced by marketers — Enterprise marketers, in particular — download your free copy of the ebook. […]

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Pinterest Launches Free Analytics Tool for Business Accounts
blog.hubspot.com

You remember a few months back when Pinterest rocked marketers’ worlds by introducing business accounts? We sure do. Now, Pinterest is taking it one step further by introducing an analytics tool for those accounts! Pretty pictures and data … I think this might be the marketing Holy Grail.

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How Even Industry Novices Can Create High-Quality Content
blog.hubspot.com

We all know that the first play in the inbound marketing playbook is to create high quality, relevant content to draw your audience in. But what happens when you don’t know anything about the industry you’re writing for? Whether you’re responsible for content creation at an agency, or an in-house marketer in an industry about which you know […]

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When Content Formats Reach Their Peak: The Risk of Late Adoption
blog.hubspot.com

Sit back for a second, sip your coffee, and try to think of the most insanely innovative thing you’ve seen in, say, 2013. Got something? Cool. Now I’m gonna ask you to place an over-under bet with yourself. How long do you think it’ll take for that innovation to be copied or adopted by hundreds, […]

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How Many Social Shares Did That Get? [FREE TOOL]
blog.hubspot.com

I love social sharing buttons. I like them because they can serve as quiet little social calls-to-action, enticing content readers to share my articles on social networks like Twitter and Facebook. But I love them because they tell me (and everyone else) how many times those articles have been shared. Simple, transparent social media metrics. […]

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How to Create a Service Level Agreement (SLA) for Better Sales & Marketing Alignment
blog.hubspot.com

Sales and Marketing are on the same team. Okay, let’s be honest: At most companies, it doesn’t actually feel that way. According to a Corporate Executive Board study, 87% of the terms Sales and Marketing use to describe each other are negative. Sales calls Marketing arts-and-crafts and irrelevant, and Marketing calls Sales simple-minded and incompetent. Don’t […]

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