Small Business Chicago

Where Do Marketers Get Leads? [Data]
blog.hubspot.com

Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it’d be a good idea to back up a little bit and look at not just where customers come from — but where leads […]

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YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
blog.hubspot.com

It feels like social media is easier to use than ever before. With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. While all these new features are exciting for inbound marketers, we also worry […]

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Why P&G Can't Blame 6,250 Layoffs on Facebook
blog.hubspot.com

Over a year ago, I wrote about P&G’s plans to lay off over 1,600 of their workforce because they’d wasted so much money on advertisements, and needed to move to more efficient expenditures like Facebook and Google. This week, I come to find they haven’t learned a damn thing.

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In (Partial) Defense of Tracking Cookies
blog.hubspot.com

It’s easy to hate on tracking cookies. Wouldn’t life be great if browsers just shut cookies off altogether — and kept them off? No more annoying ads! No more interruptions! No more feeling like you’re being stalked by those hiking boots you looked at last week, didn’t purchase, but now keep popping up in ads on […]

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6 'About Us' Pages That Are Probably Better Than Yours
blog.hubspot.com

When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.

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NPS for Marketing: An Interview With the Creator of the Net Promoter System
blog.hubspot.com

We’re big followers of Net Promoter Score (NPS) at HubSpot. In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you’re unfamiliar with NPS, it’s a customer loyalty framework that evaluates, on a scale of 1-10, the degree to which people […]

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How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About
blog.hubspot.com

Due to the wealth of real-time analytical information now available through today’s software, being a marketing director is much like being a bookkeeper during horse racing season; jubilation can shift to humiliation pretty darn quickly. Months are no longer tracked and measured on the 31st. Instead, each day stands alone as

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Why I Made Our CEO Pay $600 to Monitor Social Media For a Day
blog.hubspot.com

On December 19th, 2012, HubSpot held its annual charity auction during which HubSpotters offer up skills, items, and assets others might want to pay money for. People were offering up Celtics tickets, cooking lessons, personalized rap songs, and, in my case, the @HubSpot Twitter account.

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Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
blog.hubspot.com

This has been a very interesting week with all the changes in the world of digital media and marketing. We’ve seen new social media product features roll out, social and mobile data offerings leak, and internet companies trump tried-and-true ways of advertising … all within seven days! 

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