Marketers, rejoice. You’ve made it through an intense Q4. Now, it’s time to start thinking about this year — and guess what? It’s never been more exciting to be a content-loving, metrics-driven marketer. The beauty of marketing is that it’s creative, community-focused, collaborative, and fun.
Wait! Don’t sign that marketing automation contract …yet. If you’re a CEO, you may have heard about inbound marketing or marketing automation from your marketing team. They seem excited, but you’re skeptical.
This post is an excerpt from Content Hacks: 34 Tips and Tricks for Planning and Creating Content. If you want some tips for making content creation much less painful, download the guide here. Take it from someone who tends to write a lot — writing is hard. You’ve got to be focused, motivated, coherent, creative, concise
Don’t be fooled: Webinars can be a lot more work than they may initially seem. Conducting one is more than just getting an expert or two in a room together to talk for an hour. It takes careful planning, promotion, content creation, and collaboration.
When people first start doing email marketing, they usually jump into creating an email newsletter. “It’ll have everything our customers care about, all in one place,” they rationalize. “Our list will be different — people will look forward to getting our newsletter,” they argue. “Since we’re only sending it once a month, it’ll be a […]
Facebook is believed to be the most effective social media platform for nonprofits, according to a recent study by the Content Marketing Institute. While there have been many attempts to provide organizations with an easy way to take donations on Facebook, the adoption of functionality has been slow. Well, the wait is over … almost.
The shift in donor engagement isn’t just with everyday donors. Peer-to-peer fundraising continues to grow as a new channel for online fundraising. However, major donors are shifting in their needs and involvement with organizations. While they value honesty and proof of impact, they’ve also taken on the roles of advisor, investor, and thought leader within organizations […]
All of us are trying to get better at our jobs. Whether you’re in a brand new gig and trying to hit the ground running or you’re a longtime veteran looking to stay at the tippy-top of your marketing game, we’re all working to keep up with the latest and greatest trends in marketing. The problem […]
This post originally appeared on Inbound Sales, a new section of Inbound Hub. To read more content like this, subscribe to the Sales section. Hi. My name is Michael Pici, and I thought I’d share some content around writing emails in order to … okay, I’ll stop right there. Does that opening honestly make you want to read this blog […]