Small Business Chicago

How to Use Welcome Emails to Delight Your New Blog Subscribers
blog.hubspot.com

You know how the associates in retail stores usually give you a friendly, “Hi! Let me know if I can help you with anything today” when you walk through the door? Sure, they say it to everyone who enters the store, but there’s just something about a friendly greeting that makes you feel appreciated.

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10 Award-Winning Websites With Kick-Ass Designs
blog.hubspot.com

Every once in a while I find a new website that makes me stop and stare. It’s a modern-day masterpiece. The aesthetic and user experience are off the charts. It’s new, innovative, and, frankly makes me wish I knew how to design web sites so I could create ones like it.

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30-Day Blog Challenge Tip #28: Crowdsource Content Ideas
blog.hubspot.com

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.

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Why Is This in My Inbox? Deconstructing the Worst Spam Email of All Time
blog.hubspot.com

Almost 10 months ago, I had my first day at HubSpot. I was excited about lots of things — the candy wall in the kitchen, the free coffee, and, you know, working with some great people — but one of the things I was most looking forward to was a fresh, clean email address. It […]

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What People Get Wrong About Marketing Campaigns
blog.hubspot.com

There has been a lot of debate lately about marketing campaigns. In December, Gartner’s Jake Sorofman suggested concentrated campaigns may not have a place anymore amid the continuous storytelling of today’s content marketing. His colleague, Jennifer Beck, vehemently disagreed.

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Word Science: How to Make Your Content More Shareable [Infographic]
blog.hubspot.com

“Words are, like, hard … and stuff.” That’s the mindset of many-a-marketer who find it difficult to come up with the best possible copy for blog posts, social media messages, and the like — particularly on cluttered platforms like Facebook and Twitter.

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How to Be a Writing God
blog.hubspot.com

A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe to the Opinion section. Today, the woman behind the plethora of funny little quips and helpful bits of microcopy found in the HubSpot software shows us why

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Facebook Rolls Out Twitter-Like 'Trending' Topics Feature
blog.hubspot.com

Facebook released one more feature today — one that’s remarkably Twitter-like, actually. According to Mashable, the new tool is called “Trending,” and it’ll be showing up in a Facebook account near you in the next few weeks — on both mobile and desktop. The feed will show a list of popular topics, personalized to the user.

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Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO
blog.hubspot.com

A version of this post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, join the ecommerce blog’s instant, daily, or weekly subscription. It’s been a pretty wild year in the SEO realm. Barely a month went by without a significant

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