Small Business Chicago

How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About
blog.hubspot.com

Due to the wealth of real-time analytical information now available through today’s software, being a marketing director is much like being a bookkeeper during horse racing season; jubilation can shift to humiliation pretty darn quickly. Months are no longer tracked and measured on the 31st. Instead, each day stands alone as

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Why I Made Our CEO Pay $600 to Monitor Social Media For a Day
blog.hubspot.com

On December 19th, 2012, HubSpot held its annual charity auction during which HubSpotters offer up skills, items, and assets others might want to pay money for. People were offering up Celtics tickets, cooking lessons, personalized rap songs, and, in my case, the @HubSpot Twitter account.

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Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
blog.hubspot.com

This has been a very interesting week with all the changes in the world of digital media and marketing. We’ve seen new social media product features roll out, social and mobile data offerings leak, and internet companies trump tried-and-true ways of advertising … all within seven days! 

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6 Expert-Endorsed Ways to Improve Your Marketing TODAY
blog.hubspot.com

In the marketing world, there’s lots of discussion about shortening attention spans and how we as an industry need to tailor our approach to be faster, better, and more compelling. Often in just three seconds or 140 characters. But where’s the instant gratification for marketers? What can we do in a day’s work that will […]

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4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
blog.hubspot.com

If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses, which are playing in an incredibly complex space, particularly when using PPC. As a result, it’s quite common to overlook some of […]

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Why I’ve Left the Media Business
blog.hubspot.com

Today is my first day as a marketing fellow at HubSpot. In my last job, I was the editor in chief of a technology news site called ReadWrite. Before that I was the technology editor at Newsweek, and before that I was a technology columnist at Forbes. I’ve spent my entire career in the media […]

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Why We Are Proud to Be a Boston Company Today
blog.hubspot.com

The Boston Marathon has long been an event that celebrates human triumph. All of us who are proud to call Boston home toast the dedication and spirit of runners and volunteers who have traveled from around the globe for the world’s oldest annual marathon. The day began with the anticipation and excitement of a typical […]

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How to Breathe New Life Into Your Google Search Results With Rich Snippets
blog.hubspot.com

Google rich snippets. What the heck are those? They’re these awesome things that can help you improve your SEO, and generate more site traffic from the SERPs, and I’m going to tell you how to set them up in this post. Bet I got your attention now, right? Well to answer your question, let me […]

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The Top 8 Priorities for Any One-Man Marketing Team
blog.hubspot.com

When you’re the Jack or Jill of all trades at your company, it’s hard to always follow every piece of marketing advice you read. You know you could follow it if you had a dedicated team to support you, a million-dollar budget to play with, and 48 hours in a day — but that’s not […]

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