Small Business Chicago

Attract the Unicorns: How to Win the War for the Best Marketing Talent
blog.hubspot.com

This post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. A marketing talent war has begun. Organizations that have been slow to evolve don’t know it yet, but the battle is brewing among forward-thinking agencies, publishers, corporations, and media companies.

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Marketing With Excel: 6 Ways it Can Make Your Life Easier
blog.hubspot.com

I love spreadsheets. A lot more than the average person. (I know, I don’t get out much.) Usually a declaration like this leads to a conversation surrounding pivot tables, VLOOKUPS, and data-driven decisions. While that may be a major factor in the great love story between Sana & Excel, my love is a little bit […]

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14 Questions to Ask When Developing Your Nonprofit’s Social Media Policy
blog.hubspot.com

One of the fears that many organizations harbor when it comes to social media as a communication channel is that an employee will share sensitive information, disparage the organization — or worse, a donor — or spend a great deal of time on Facebook or Twitter under the guise of “working.”

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How to Set Up a Podcast: Clear Instructions for the Uninitiated
blog.hubspot.com

This post originally appeared on Inbound Insiders, a new section on the Inbound Hub blog. For those that listen to podcasts, you know how valuable and convenient they can be for consuming content. Whether it’s staying up on the latest marketing trends, tips for managing

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10 Hilarious Blogs That'll Make You Feel Better About Your Job
blog.hubspot.com

There’s something cathartic about commiserating in awful shared experiences — especially if you can find humor in them. Like that one time you were working on four hours of sleep and included a typo in a blog post title. The typo got included in a notification to all of your email and RSS subscribers, and […]

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Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
blog.hubspot.com

In marketing, there’s still a huge misconception about Pinterest. Some marketers think that it’s useless — just another fad network that people are getting in a tizzy about. But that’s not quite accurate any longer. While Pinterest may not be perfect for every

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10 Nonprofits That Are Totally Nailing Pinterest Marketing
blog.hubspot.com

There are many reasons why visual content is becoming more widely used in online marketing, including these 19 statistics. However, it’s especially important for nonprofits because every person who supports, fundraises for, donates to, and is impacted by your organization is a story worth sharing to connect others to your mission.

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Personalized Calls-to-Action Convert 42% Better [New Data]
blog.hubspot.com

Whenever I go to Amazon, I see Harry Potter products all over the page. Why? Because I love Harry Potter. Duh. But from a business perspective … it’s because Amazon has become incredibly smart at how they understand visitors coming to their site, and catering the right information to them for their

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How to Strategically Promote SlideShare Presentations on Your Blog
blog.hubspot.com

Let’s go on a little trip. Open up a new tab in your browser and search “how to use SlideShare.” Wow — over 50 million hits! They must have some valuable information. You click on a couple of the results, and after 15 minutes or so of reading, you know how to

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