Twitter beware. During today’s much-anticipated Facebook announcement, Instagram CEO Kevin Systrom took the stage and announced ‘Video on Instagram‘ — a new feature that is sure to give Twitter’s Vine a run for its money. According to Systrom, video on Instagram is “the same Instagram we all know and love … but it moves.”
We’ve talked about the basics of marketing automation workflows quite a few times before. If you’re reading this post, you are probably already running a few workflows. So I’m not going to talk about how to get them started — though if you want a refresher, here is a pretty comprehensive guide. Instead, I want to talk about […]
Apple introduced a bunch of new products this week, including a new Mac Pro, new Mac operating system, a new streaming music service called iTunes Radio, and a new version its iOS mobile operating system. They’re all interesting enough … but you know what was even better?
Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it’d be a good idea to back up a little bit and look at not just where customers come from — but where leads […]
It feels like social media is easier to use than ever before. With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. While all these new features are exciting for inbound marketers, we also worry […]
Over a year ago, I wrote about P&G’s plans to lay off over 1,600 of their workforce because they’d wasted so much money on advertisements, and needed to move to more efficient expenditures like Facebook and Google. This week, I come to find they haven’t learned a damn thing.
It’s easy to hate on tracking cookies. Wouldn’t life be great if browsers just shut cookies off altogether — and kept them off? No more annoying ads! No more interruptions! No more feeling like you’re being stalked by those hiking boots you looked at last week, didn’t purchase, but now keep popping up in ads on […]
When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.
We’re big followers of Net Promoter Score (NPS) at HubSpot. In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you’re unfamiliar with NPS, it’s a customer loyalty framework that evaluates, on a scale of 1-10, the degree to which people […]