In one second on the internet, there are more than 6,000 tweets. Take a breath. There are now 12,000 tweets. Blink again. 18,000 tweets. Amid all of these tweets are a flurry of opportunities missed by the average marketer.
Yet again, lots of news happened in the world on inbound marketing: Google updated its algorithm, a social network released an exciting new feature, and one media publication had a hilarious misstep, among other stories. We know you’re down in the marketing weeds all week, and it’s really hard to stay on top of the […]
It’s finally that time of week again — that time when, at long last, you can catch up with last week’s inbound marketing news. You’ve plowed through Monday’s emails, Tuesday’s tweets (plus scheduled some more), and Wednesday’s writing for next week’s blog posts. You’ve even optimized a few landing pages.
One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. Invariably, business owners are inclined to keep this information off the website (this is not true for pure commodity driven sites, such as car rentals or hotels, of course, but for B2B services such as […]
Choices are hard. And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re […]
Driving new visitors to your site is essential in order for an ecommerce business to succeed, and getting ranked at the top of Google’s organic search results offers the visibility necessary to generate new leads and drive more traffic straight to your site. Unfortunately, search engines are far from stagnant, and algorithm updates like Panda
There are many complex decisions to be made when planning your company’s expansion into new countries. No culture is alike, and each country has a language and customs unique to itself. Ergo, you would think that culture and language research would be top of the agenda for every company planning to penetrate new markets.
A hot topic of discussion among inbound marketers is how they think of topics to write about. I personally find myself engaged in a life-long topic brainstorm — topic ideas tend to pop up at the bar, on the train, in the shower, even while I sleep. (Indeed, I’ve dreamt of blog posts I should […]
Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies … and it can get kind of stale. We’re all writing and reading about the same thing, so it becomes this vortex of similar content that can be hard to sift through […]