Small Business Chicago

How to Create a Service Level Agreement (SLA) for Better Sales & Marketing Alignment

Sales and Marketing are on the same team. Okay, let’s be honest: At most companies, it doesn’t actually feel that way. According to a Corporate Executive Board study, 87% of the terms Sales and Marketing use to describe each other are negative.┬áSales calls Marketing arts-and-crafts and irrelevant, and Marketing calls Sales simple-minded and incompetent. Don’t […]