Small Business Chicago

From Punny to Just Plain Clever: 11 Hilarious Holiday Cards for Marketers
blog.hubspot.com

Marketers work hard, amirite? But there are still some people in our lives — ahem, Mom — who seem to think that we just write stories and draw pictures on the internet all day. I mean, we don’t do that every day. We work hard, and we have a great appreciation for things that are creative and […]

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The Ultimate Guide to Account-Based Marketing: 6 Key Steps
blog.hubspot.com

There’s something kind of cool happening in the world of marketing. Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies […]

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How to Increase Engagement Using Video Thumbnails in Your Emails [Live Event]
blog.hubspot.com

Are you looking for new ways to experiment with your email marketing and increase engagement and conversion? With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement. Spoiler alert: […]

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The Ultimate Collection of Free Content Marketing Templates
blog.hubspot.com

Does any aspect of your job intimidate you? For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project. Whether it’s writing a blog post, designing an infographic, or creating an ebook, it’s challenging to start creating a new piece of content from […]

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The Top Questions to Ask & Avoid During a Phone Interview [Infographic]
blog.hubspot.com

Did you know that the average job seeker spends only 76 seconds reviewing a job posting online before they decide to apply? While this may be enough time for the candidate to determine if the role is in their area of expertise and meets their salary requirements, it probably isn’t enough for them to evaluate […]

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Virtual Reality vs Traditional Video: 7 Differences You Need to Know
blog.hubspot.com

Virtual reality is the hot new video marketing tool disrupting business plans and budgets across the planet. Audiences are loving it and want more: a 2015 study found that 81% of consumers would tell their friends about their VR experience, and that 79% would seek out additional experiences. The demand is so huge Deloitte predicts […]

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Keyboard vs. Pen: What's the Best Way to Take Notes?
blog.hubspot.com

Growing up, I was fascinated by my mom’s shorthand notes. The cryptic symbols she’d write blindly while listening through our 1980s-era phone with a 12-foot cord were a different language — vestiges of a different time.  “You’ll never need to learn shorthand because you’ll type all your notes,” she explained. And as it turns out, […]

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Last Minute #GivingTuesday Wins for Your Nonprofit
blog.hubspot.com

Thanksgiving is just around the corner, which means #GivingTuesday isn’t far off. This year, it’s on November 29. If you haven’t already put together any special campaigns to promote giving or volunteering around #GivingTuesday, don’t worry. Yes, we’re getting down to the wire here, but that doesn’t mean you can’t create something around that day […]

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12 Great Examples That Prove the Power of Repurposing Content
blog.hubspot.com

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your […]

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