Small Business Chicago

How to Be Productive After a Long Weekend
blog.hubspot.com

What could be better than a three-day holiday weekend? Whether you decide to staycation at home or take advantage of the time off by visiting a new place, most people would agree that getting an extra vacation day is a good thing. The trouble is, once you get back into the office to a deluge […]

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15 Inspiring Examples of Small Business Branding
blog.hubspot.com

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to […]

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How to Write Effective Job Ads for Your Hiring Funnel
blog.hubspot.com

What’s so hard about writing an online job ad? On the surface, it seems simple enough. Just describe the job’s responsibilities, label it with the role you’re hiring for, and post the ad. While that strategy might get you a few results, there are some best practices that can maximize your ad’s views and clicks. In turn, that […]

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How to Create 360-Degree Video: The Ultimate Guide
blog.hubspot.com

There’s something to be said for a truly remarkable experience. Whether it’s a great party, the trip of a lifetime, or a particularly hilarious comedy show, having lived through it makes us want to talk about it. We share these experiences. We tell our friends about them, post the pictures and videos we’ve captured on […]

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How to Write a Case Study: The Ultimate Guide & Template
blog.hubspot.com

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you’re great at X, or that you’re way ahead of the competition when it […]

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Is Marketing Undergoing a Dramatic Change? [Survey]
blog.hubspot.com

Every year, HubSpot publishes the State of Inbound report, providing benchmarks for the tactics, challenges, and priorities of marketers and salespeople around the world.  HubSpot has been tracking trends in inbound marketing for eight years, and we’ve recently seen serious disruptions rock the market. In 2016, we began asking marketers more forward thinking questions — and saw a […]

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Where Do Bots Come From? A Brief History
blog.hubspot.com

Any fan of 90s pop culture will remember the show “Clarissa Explains It All,” a series about a precocious adolescent whose adventures most of us could only dream about. In one episode, Clarissa was required to write a poem for school, but lacked the skills or motivation to carry it out. But she was in […]

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20 of the Best Free Fonts for Designers
blog.hubspot.com

Finding stylish fonts for your design projects can be a major time sink — especially when you have to wade through seemingly endless pages of typefaces that don’t suit the vision you have in your head. Finding a free font can be even more of a hassle. So what’s a budget-strapped designer to do? We’ve […]

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The Year of Customer Experience: How Ecommerce Brands Can Prepare
blog.hubspot.com

This year will be an important one for ecommerce brands, hinging largely on one specific element — customer experience (CX). According to Gartner data, 42% of CEOs say that better CX was “the key change that has driven more wins.” Furthermore, for 80% of B2B customers, CX is the biggest influencer in the decision to […]

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