Small Business Chicago
It might be an unpopular opinion, but I do believe that having tons of great ideas isn’t always a good thing. There just isn’t enough time in a single day to tackle all of them — let alone while also doing your day job. So how do you choose just one — and once you […]
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It’s always valuable to look at how other organizations within your industry get things done every day. And It’s particularly valuable to look at how an organization you admire, or aspire to emulate, has nailed what they do. When we read in 2016 that BuzzFeed was changing the entire way its content creation team was structured, […]
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A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog’s email subscription. It’s not that our email subscription wasn’t working. We were gaining an impressive number of subscribers each month. Those subscribers we’re opening and clicking on our subscription emails — and we had the traffic numbers to […]
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If you’ve been following the HubSpot Marketing Blog, you already know there’s a battle going on — between Facebook and Snapchat over the disappearing message. And so far, Facebook’s winning the battle — all because of Instagram. When Instagram Stories launched in August 2016, Snapchat had already been the first mover in the ephemeral, or […]
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Every time I try a new recipe for a dish at a party, I try a little sample before I serve it to my guests — and not just because I’m always hungry (which I am). I do it because I would never want to serve something new to my guests that I can’t be […]
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![8 of the Top Marketing Challenges Marketers Face Today [New Data]](https://no-cache.hubspot.com/cta/default/53/f3f7ff8c-5b00-400e-bb8b-b7ad63b430dd.png "8 of the Top Marketing Challenges Marketers Face Today [New Data]")
Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to […]
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When it launched in 2014, Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for all users. And since then, Twitter has continued to make upgrades to the tool, most recently by creating a standalone analytics app called Engage, and launching analytics for Twitter Moments. Though users now have […]
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In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed. Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular — videos see 3X the engagement […]
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As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Interactive content has become increasingly more popular as brands try to cut through […]
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