Every marketer has a story about getting penalized by Google. Although many websites have evidently been punished (not just by big algorithmic updates, but also by one of the 400,000 tiny manual actions Google takes), the average marketer or webmaster hasn’t noticed when they have. According to Kissmetrics, only 5% of penalized websites are submitting […]
At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with … my dad. Flash forward to today. I’ve swapped my colored construction paper and yarn for PowerPoint and InDesign. I’ve replaced my […]
Whether you forgot a deadline, accidentally CC’d the CEO in a snarky email about the annual holiday party, or got caught insulting your boss on Facebook, embarrassing yourself at the office can feel like the end of the world. But while your little (or big) mistake might feel like a major setback in terms of […]
Most people watch movies to escape the real world, especially as a way to unwind after work. But some of the best movies can actually inspire us to be better at our jobs. Watching movies is a refreshing, if unconventional way to reflect on your career and learn something new about yourself, so we’ve curated […]
Hello, everyone. Welcome to Monday. I need coffee. You need coffee. And we all could use a little refresher on what happened in tech last week — and where that leaves us as we kick off the week ahead. Without further ado, here are our top three picks for the biggest stories that emerged last […]
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Today’s B2B buyers rely on digital channels through every stage of their journeys — even long after in-person sales interactions with reps. As a result, commercial organizations’ efforts to identify, nurture, and pursue opportunities “serially” — first through digital engagement via marketing, followed by a hand-off to sales for in-person interaction — is failing to […]
The majority of communication is deciphered from the messages within nonverbal communication. Become a better communicator with these 15 tips.
When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in […]