Small Business Chicago

8 Genius Examples of Empathetic Content Marketing in Action
blog.hubspot.com

Successful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at your audience. It means truly valued creating content — content that serves needs and addresses the biggest pain points. And this type of content is much easier to create when it’s informed and driven […]

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How to Write Catchy Email Subject Lines: 17 Tips
blog.hubspot.com

No matter what they say, people do judge emails by their subject lines. In fact, 47% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through. While they may seem […]

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How to Hire the Best-Fit Freelancer for Your Next Project
blog.hubspot.com

So you’re ready to start looking for a skilled freelancer to help your project (and productivity) take off? Whether you’re engaging a freelancer for a small project or looking to bring them on for a longer engagement, here’s what you need to consider to find and hire the best freelancer for your project. How to […]

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Facebook Is Seriously Cracking Down on Fake Accounts and Ad Spend
blog.hubspot.com

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content — and accompanying ad spends — from fake accounts. It’s the latest result of investigations into potential use of the social network during the 2016 U.S. presidential […]

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How to Use Excel: 14 Simple Excel Tips, Tricks, and Shortcuts
blog.hubspot.com

Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine […]

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What’s the Best Way to Write a Blog Post? Marketers Weigh In
blog.hubspot.com

I write content for the HubSpot Blog every day, and after more than a year of doing it, I like to think I have a good system. It starts with drinking seltzer and listening to instrumental pop music, and it usually ends with a finished article. But I wondered if others might have better strategies […]

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You Need a Privacy Policy in 2017: Here's How to Start
blog.hubspot.com

At this point, you might be asking yourself: Do I really need a privacy policy for my website? If you’re starting any kind of company today, the answer is likely yes, you really do. Starting a new business can be overwhelming — there are a lot of moving parts to manage all at once, and […]

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The 2017 HubSpot Blog Redesign: A Detailed Look At What's New
blog.hubspot.com

I have a long, interesting relationship with the HubSpot Marketing Blog. Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. And before I was a guest contributor to this blog, I was a fan of […]

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10 of the Best Ads from July: Emotive Billboards, Weird Pizza, and a Perfect Sadvertising Parody
blog.hubspot.com

We might be deep in the dog days of summer, but advertisers have been busier than ever producing some stunning new work. This month’s ad roundup features a playful branded stunt that could really only work in summer (tequila fountain, anyone?), a set of billboards that change depending on the weather and traffic forecasts, and a […]

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