I write content for the HubSpot Blog every day, and after more than a year of doing it, I like to think I have a good system. It starts with drinking seltzer and listening to instrumental pop music, and it usually ends with a finished article. But I wondered if others might have better strategies […]
I have a long, interesting relationship with the HubSpot Marketing Blog. Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. And before I was a guest contributor to this blog, I was a fan of […]
We might be deep in the dog days of summer, but advertisers have been busier than ever producing some stunning new work. This month’s ad roundup features a playful branded stunt that could really only work in summer (tequila fountain, anyone?), a set of billboards that change depending on the weather and traffic forecasts, and a […]
We’re on the cusp of a tectonic shift in digital marketing. The boom in IoT (Internet of Things) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible. That sounds amazing … but what’s the Internet of Things? The Internet of Things is the connection of everyday […]
What catches your attention? The business of answering that question attracts hundreds of billions of dollars every year. As long as there have been things to buy, there’s been a market for human attention. Long ago, capitalizing on human attention consisted of little more than the call of a street vendor over the din of […]
Sometimes, I think that we here at HubSpot are just a bunch of mad scientists. We love to run experiments. We love to throw bold ideas at the wall to see if they stick, tinkering with different factors, and seeing how what happens can be incorporated into what we do every day. To us, it’s […]
Few things in human history have been as influential as the written word. Writing has toppled empires, built global corporations, and inspired millions, if not billions of people. For decades, writers have played a chief role in marketing. David Ogilvy once wrote, “advertising is a business of words.” But will it always be? After […]
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