Marketing Strategies Chicago

Are You Like eBay? How to Tell If You're Wasting Money on AdWords
blog.hubspot.com

Recently, the Harvard Business Review ran an article posing a question that many marketers have asked themselves: Do paid search ads even work? The article, titled “Did eBay Just Prove That Paid Search Ads Don’t Work?”, outlined how eBay determined through internal research that paid search is ineffective for the auction giant. In summary, eBay […]

5
Like
Save
How to Stop Buying Lists & Start Building an Opt-In Email Database
blog.hubspot.com

It’s difficult, I know. If you’ve been buying lists since … well, the dawn of Marketing. It’s hard to imagine another way of doing things. Even as your lists get worse and worse (along with the results they drive), it just feels like that’s the way things are. You just have to buy more lists, […]

9
Like
Save
10 Targeting Opportunities Most Marketers Are Missing Out On
blog.hubspot.com

Hey baby, let’s get personal. Settle down! I’m just talking about with our marketing! One of the most lovable things about inbound marketing is how easy it is for marketers to target communications. Traditional marketing tactics can sometimes target a particular age group or income level, but it’s nearly impossible to reach out to customers […]

4
Like
Save
The Future of Social Media Marketing According to HubSpot’s CMO
blog.hubspot.com

This post is going to talk about the future of social media, and it’s going to boil it down to six words. Let me explain. You might recall that back in January, Twitter announced the launch of its new, integrated mobile video app called Vine. This GIF-like app enables mobile users to capture and share […]

9
Like
Save
The Ultimate Guide to Measuring Your Pinterest Marketing Success
blog.hubspot.com

This post is an excerpt from our newest free ebook, How to Optimize and Measure Your Pinterest Business Account. If you aren’t up to date on Pinterest’s new analytics and how to optimize your Pinterest presence, download the free ebook to get caught up! Yesterday, Pinterest launched free analytics for all users with a verified account. Finally, marketers […]

3
Like
Save
11 Common A/B Testing Myths BUSTED
blog.hubspot.com

When you’re making marketing decisions every day, you probably don’t think about taking some time out to run an experiment. You’re busy writing email copy, designing your latest landing page, or crafting the perfect social media update — not creating tests, optimizing treatments, or shattering null hypotheses. But what if I told you that the […]

8
Like
Save
25 Things You'll Have to Explain to Your Kids About Marketing One Day
blog.hubspot.com

You can’t deny it: Marketing changes a mile a minute. Just think about how different things were 10, even 5 years ago! So when we recently discovered BuzzFeed’s list of 25 things you’ll have to explain to your kids one day, we thought it was just begging us to create a marketing parody. So we […]

8
Like
Save
Facebook Overhauls Its News Feed, and Other Marketing Stories of the Week
blog.hubspot.com

There were some serious changes this week from Facebook, Google, and Twitter that are going to have an impact on the inbound marketing world. What’s the scoop, and how will it impact your marketing tactics and campaigns? So glad you asked. In this week’s round-up, we’ll give you the juicy details on what you need […]

3
Like
Save
3 Steps To Franchise Success in Google+ Local http://t.co/iT7Iyyp8zD #…
internet-marketing-chicago.com

3 Steps To Franchise Success in Google+ Local http://t.co/iT7Iyyp8zD #imcblog

0
Like
Save