Marketing Strategies Chicago

These 7 Brands Take Personalized Marketing to a New Level
blog.hubspot.com

When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series […]

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April Social Media News: AR on Facebook, Ads on Snapchat & More
blog.hubspot.com

April showers bring May flowers (depending on where you live). This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps. Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to […]

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9 Link Building Email Outreach Templates That Actually Work
blog.hubspot.com

Thanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know about me. I’m ambidextrous (I can write with both hands), I’m the adoptive mother of three cats (one of whom is named Kitty), and before coming to […]

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Why Agencies That Conduct Market Research Grow Faster
blog.hubspot.com

You’re a busy marketer. Your days are full of client meetings, brand research, marketing strategy sessions … Who has time to do market research for their own marketing agency? If you think market research is for clients only, better think again. As a marketer, it’s equally important for you to understand your market, its wants […]

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5 Essential Skills Marketers Need to Succeed This Year [Infographic]
blog.hubspot.com

The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can’t forget the frequent updates and features added to various social media channels. For that reason, being a successful marketer today might appear to require a never-ending list of […]

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10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby
blog.hubspot.com

Although we haven’t been fortunate enough to see more than a few scattered days of sunlight here in Boston, I’m told it’s technically spring. In addition to rain, April also brought us some stunning new creative work from agencies around the word. Our monthly ad round-up features a German-produced animated short, a delightful Danish beer ad, and […]

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The Character Count Guide for Blog Posts, Videos, Tweets & More
blog.hubspot.com

When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal. For example, you probably know the character limit […]

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7 Steps to Documenting a Content Marketing Strategy That Works
blog.hubspot.com

I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy — just what I need.” Don’t worry, that’s not what this is. You already know that having and documenting […]

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6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
blog.hubspot.com

In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome — and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% […]

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