Marketing Strategies Chicago

75 Creative Facebook and Instagram Video Tips
blog.hubspot.com

It’s no surprise to any marketer that video is critical to growing a business. But how many times have you sat at your desk with a free hour and said to yourself, “let me just create this quick video to use in our next event registration email.”  If you answer “yes” to this question, you’re […]

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Personal Branding: The Ultimate A to Z Guide
blog.hubspot.com

When you’re looking for a job, you should expect to be Googled. When you’re trying to land a speaking engagement for a big industry event, you should expect to be Googled. When you send a guest contributor pitch to a blog you admire, you should expect to be Googled. The truth is, anyone that may […]

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Only 7% of People Actually Trust Google's Featured Snippets
blog.hubspot.com

When you look up the word “snippet” in the Merriam-Webster Dictionary, the definition you’ll find is, “a small part, piece, or thing; especially: a brief quotable passage.” So, what does that mean in the context of marketing? It could carry any number of meanings, really. It could be an excerpt from a larger piece of content […]

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What is the Internet of Things? (And Why You Should Care — A Lot)
blog.hubspot.com

I’ve said it before, and I’ve said it again: I’m endlessly fascinated by how much we, as humans, have adapted to emerging technologies. A few weeks ago, when I covered the Samsung Developer Conference, I had the following thought: “Think about some of the pieces of technology or up-and-coming topics that, maybe five years ago, […]

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How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need
blog.hubspot.com

When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange for this ebook, the visitor fills […]

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Rise of the PPC Machines: The Search Marketer's Role in the Age of AdWords Automatons
www.marketingprofs.com

Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want to stay ahead in their careers—and be ready when the machine overlords do come for us all. Read the full article at MarketingProfs

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Why Do People Hate the Word 'Moist?' The Science Behind Word Aversion
blog.hubspot.com

When I hear or read the word ‘moist,’ I immediately think of the locker room at the public pool where I learned how to swim when I was a kid. It smelled like mildew and frogs, the walls were coated in grime and hair, and it was always at least 80 degrees in there — […]

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Just 12 Funny Tweets About Millennials Killing Things
blog.hubspot.com

You might not know it by looking at me, but I am a bloodthirsty and ruthless killer. That’s right, dear reader. That grinning exterior belies the horror of a murderer, born between the years of 1980 and 2000 and hell-bent on destruction. That’s right: I’m a millennial. Millennials — the enigmatic demographic marketers are desperately […]

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The 8 Best Startup Logos From Shark Tank, and Why They Work
blog.hubspot.com

If you’re a young startup just beginning to find your footing in the business world, having a quality, professional-looking logo can help you look great in front of potential investors and clearly establish what your brand stands for. Designing a logo that is simple enough to be absorbed and understood quickly, but still conveys the […]

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