If you had to market a final season premiere of a TV cult classic that wouldn’t appear on television, how would you do it? With billboards, print ads, and primetime slots on TV? Probably not. You’d have to buckle down and get creative to reach such a niche, digital audience.
The promise of social media was once “one-to-one engagement” and “relationship building” … but somehow “building a relationship” in social media has morphed into blasting messages at as many people as possible and hoping someone is attracted. How the heck did this happen?
Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it’s becoming increasingly difficult to stand out from the barrage of content out there — a lot of which is, well …. subpar (to put […]
Time and time again, we get asked for benchmark data, particularly about customer generation. Well, you may remember we recently launched our 2013 State of Inbound Marketing Research Report, and we used the mounds of research there to try to, you know, “give the people what they want.” And the people want benchmark data.
“Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople. In a recent survey of 511 predominantly B2B sales reps and executives published on A Sales Guy Consulting, approximately 22% of salespeople claimed they didn’t use social media to close deals, while an overwhelming 78.3% […]
My fellow inbound marketer Sam Mallikarjunan is an internet and social media junkie — always connected, always checking in, always tweeting, always emailing. He went on a cruise with no internet for a week, and had to leave his cell phone and computer at home. Here’s how it went.
Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications.
If you’re drinking the inbound marketing Kool-Aid and regularly publishing content online, there’s a good chance you may have experienced content theft at one point or another. Many of us are all too familiar with the feelings that follow the discovery of content thievery: your stomach drops, quickly followed by thoughts of “Why me?” Then […]
Shel Israel writes The Social Beat blog column at Forbes.com and has authored four books about digital media’s impact on business. He’s now working on his fifth book, The Age of Context: How it Will Change Your Work and Life with Robert Scoble, due to be published in October. I got a chance to catch up with Israel to […]