The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent study said they have smartphones. And according to StatCounter Global Stats, global mobile traffic represents 13% of internet traffic, up from just 1% in 2009.
It’s time to check yo’ self social media managers. Are you sure you’ve got a social media strategy that focuses on real human-to-human interaction? Use this weekly social media
We often harp on print advertising here at HubSpot. Marketers can spend lots of time designing something visual … only to have it interrupt (and potentially piss off) its “target audience” and then not have any definitive metrics to prove that the ad even worked in the first place.
Alisa Meredith is the co-owner and inbound marketing strategist at Scalable Social Media, an inbound marketing agency in Wilmington, North Carolina. I (Corey Eridon, the editor of this here blog) hopped onto Facebook Chat with her for a conversation about whether it’s really possible to ever scale social media marketing. Me: Hi Alisa! Thanks for […]
Charity Navigator, the United States’ leading independent charity evaluator, announced this week a new version of their rating system for U.S. nonprofits. In addition to evaluating an organization’s finances and accountability, the new system will evaluate how an organization measures and
So you’ve created some great content that can be used for natural link-building, but what if you want to give it an extra push? (And if you’re an SEO, you’re more than likely inclined to want to.) Read the full article at MarketingProfs
I’ve listened in on a lot of sales demos. It started as a simple sales research project — what conversation paths were our prospects taking? How could we optimize those paths, and from a marketing perspective, close the loop to deliver more qualified prospects to our sales team? More educated prospects, shorter sales cycle … […]
22 years ago, something remarkable happened. 36-year-old physicist Tim Berners-Lee, changed the world forever using just a few lines of computer code. That day, the first ever website was born.
This past week, I heard something that I hope to never hear again in my life. I was at Content Marketing World, sitting in on a morning keynote, quietly sipping my coffee when I heard the keynote presenter, the “father of integrated marketing,” say, “Social media is probably killing brands.”