Marketing Strategies Chicago

6 Flaws Your Nonprofit's Mobile Website Should Never Have
blog.hubspot.com

The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent study said they have smartphones. And according to StatCounter Global Stats, global mobile traffic represents 13% of internet traffic, up from just 1% in 2009.

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Your Weekly Social Media To-Do List [In Under 100 Words]
blog.hubspot.com

It’s time to check yo’ self social media managers. Are you sure you’ve got a social media strategy that focuses on real human-to-human interaction? Use this weekly social media

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Now THAT'S How You Do Advertising: Nivea Reinvents the Print Ad
blog.hubspot.com

We often harp on print advertising here at HubSpot. Marketers can spend lots of time designing something visual … only to have it interrupt (and potentially piss off) its “target audience” and then not have any definitive metrics to prove that the ad even worked in the first place. 

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Can You Ever Really Scale Social Media Marketing?
blog.hubspot.com

Alisa Meredith is the co-owner and inbound marketing strategist at Scalable Social Media, an inbound marketing agency in Wilmington, North Carolina. I (Corey Eridon, the editor of this here blog) hopped onto Facebook Chat with her for a conversation about whether it’s really possible to ever scale social media marketing. Me: Hi Alisa! Thanks for […]

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What Nonprofits Need to Know About Charity Navigator 3.0's New Rating System
blog.hubspot.com

Charity Navigator, the United States’ leading independent charity evaluator, announced this week a new version of their rating system for U.S. nonprofits. In addition to evaluating an organization’s finances and accountability, the new system will evaluate how an organization measures and

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Content Marketing: Four Things to Consider When Promoting Your SEO Content
www.marketingprofs.com

So you’ve created some great content that can be used for natural link-building, but what if you want to give it an extra push? (And if you’re an SEO, you’re more than likely inclined to want to.) Read the full article at MarketingProfs

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How to Deliver the Perfect Sales Demo
blog.hubspot.com

I’ve listened in on a lot of sales demos. It started as a simple sales research project — what conversation paths were our prospects taking? How could we optimize those paths, and from a marketing perspective, close the loop to deliver more qualified prospects to our sales team? More educated prospects, shorter sales cycle … […]

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10 Deadly Reasons Most Websites Fail [SlideShare]
blog.hubspot.com

22 years ago, something remarkable happened. 36-year-old physicist Tim Berners-Lee, changed the world forever using just a few lines of computer code. That day, the first ever website was born.

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Is Social Media Killing Brands?
blog.hubspot.com

This past week, I heard something that I hope to never hear again in my life. I was at Content Marketing World, sitting in on a morning keynote, quietly sipping my coffee when I heard the keynote presenter, the “father of integrated marketing,” say, “Social media is probably killing brands.”

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