A homeless man sits ignored in a community square. A cardboard sign propped up against him reads: “I’m blind, please help,” and it’s not working well. After some time, a woman stops, grabs his sign, and scrawls something new on the reverse side. She replaces it and walks away. Suddenly, traffic increases and the donations […]
Two years ago, when we set out to build Workflows, HubSpot’s answer to marketing automation, we challenged ourselves to build not a better spamming engine, but a tool and a methodology that would help our customers create a nurturing experience people would love.
Ever since Google snatched away keyword data, it’s been a pretty big pain to figure out what people are searching for. Sure, there were hacks and workarounds — but those weren’t quite as helpful as having a report of exactly what people are searching for to land on your site.
This blog post is part of the #GreatDebate series on content ownership. Learn more about the debate here. I’m going to write this post for HubSpot. Their readers rock (you know that). But grrrr. Their ruthless editorial staff may just
This blog post is part of the #GreatDebate series on content ownership. Learn more about the debate here. Employees should have as much ownership over the content they create as the companies that pay them to create it. Yet in our work-for-hire culture, the notion that an employer would
A few months ago, someone tweeted at me. It said, “Great article, @gsosk” with a link to a post I had written quite a long time ago for a company. I’m always deeply flattered when people share my content — especially if it’s something that’s come out a while ago. But this time, I didn’t […]
The holiday season isn’t the only time your organization should be saying thank you and showing your appreciation of your supporters — but it’s a great time to start. In a recent podcast by the Chronicle of Philanthropy, fundraising consultant Claire Alexrad and Julia Wilson of One Justice shared
The value of social media is a no-brainer. Today’s top marketers have fully embraced the power of content, user-driven communities, and brand-to-customer conversations. The problem is, some brands will do everything by the books — posting consistently, hiring full-time community managers, and implementing analytics — and still fail to achieve a return on
Writing great copy for your business blog is obviously a big priority, given all of the traffic it can drive to your website and the leads it can generate. But what about copy on the other pages of your website? Your homepage? Landing pages? Even your “about” page? These also need to be optimized with […]