Lots going on today in the world of marketing and beyond. If you haven’t been on Facebook for the past day or so you may not have seen the roughly four trillion posts about the latest good news: The Supreme Court ruled that same-sex couples are entitled to
There are all sorts of do’s and don’ts out there on optimizing your content for Pinterest. Keep descriptions short and hashtag-rich. Don’t use shortened links. Include price information. Verify your account. But we don’t often hear about optimizing one of the most important pieces of content on Pinterest: the image itself.
Newsjacking — really great newsjacking — isn’t a piece of cake. It’s not as simple as taking a recent news story and randomly mashing it together with your industry — a la “X Marketing Lessons From the Stanley Cup Finals,” for instance. But what if you had a formula that made it a little easier?
The recognition of digital user interface’s importance seems to be slowly sinking into corporate culture the way “brand” did a couple of decades ago. Branding agencies need to hire or train great UX people, and CMOs must start managing digital UI/UX as an asset alongside the branding asset, because they … Read the full article […]
Change is hard. Most people will naturally resist it. But for organizations to keep pace in a rapidly changing business world, they need to embrace change — and leaders need to make it comfortable for employees to embrace it, too. Anyone who has ever adopted an inbound marketing program knows supporting this
Poor dolphins. Apparently they’re choking to death on fish! Stay strong, Flipper. Those fish spines’ll gitcha. Aside from disheartening dolphin news, a bunch of other stuff went down today, so take a moment to get caught up below.
Designing an optimized landing page isn’t exactly a cakewalk. If you want to achieve a respectable conversion rate, that is. So … how schooled are you in the concept of conversion-centered design? Conversion-centered design (CCD) is a discipline targeted specifically at designing
Anyone been to Google today? It’s paying homage to architect Antoni Gaudi, who is most famous for designing the Sagrada Familia church in Barcelona (and may or may not be the origin behind the word “gaudy,” according to some in my friend circle). If you haven’t Googled yet today, the image is to the right — […]
One of the greatest misconceptions about inbound marketers is that we hate advertisements. Quite the contrary. We hate bad advertisements (but who doesn’t?), and we dislike inefficient marketing & advertising budget expenditures. On the flip side of the same coin, we also love knowing where our money is being spent, and exactly how much ROI we’re going […]