Marketing Strategies Chicago

16 Examples of Totally Ridiculous 4th of July Stock Photography
blog.hubspot.com

The 4th of the July. Independence Day. The day we Americans fire up the grill, crack open a few cold ones, watch fireworks displays, and laugh at ridiculous 4th of July-themed stock photos. No? Well, there’s always room for a new tradition. 

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How to Transition From a Traditional Marketing Budget to an Inbound One
blog.hubspot.com

Ah!!! The (rotten, stinky, cheesy, noxious) smell of the annual marketing budget process is closer than you think. It’s time to stock up on antacids and lay in a supply of instant energy drinks, because you’ve got two daunting tasks ahead. First, convincing the decision makers holding the keys to the company’s treasure chest that […]

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How Cluttered Is the Advertising Landscape, Really? [Timeline]
blog.hubspot.com

Airplane trays. Parking meters. Bathroom stalls. These are only a few of the unusual nooks and crannies that advertising has ineffably found its way into over the years. We know advertising is everywhere, and we know the media landscape is more cluttered than a house on an episode of Hoarders, but, like, just how bad […]

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How to Ease Your Sales Team Into Social Sales
blog.hubspot.com

For over 20 years, I have spent most of my career largely in a world filled with sales and marketing professionals, and I am often baffled that one group will often embrace a new technique or method, while the other will completely ignore it. No place is this more apparent than in the world of […]

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Twitter Starts Highlighting Websites That Embed Tweets
blog.hubspot.com

Twitter is a cool platform, but it’s got some problems. It’s just so cluttered, you know? There’s so much content, and it’s so text-based, it’s pretty hard to get people excited about scrolling through that hectic Twitter timeline. But Twitter gets it. And I think that’s why we’ve been seeing so much experimentation on their

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10 Quick Tips for Getting More Business Value Out of Twitter
blog.hubspot.com

Social media, especially Twitter, requires a lot of effort in order to extract business value. But with over 200 million active users, the probability that your prospects, leads, and customers are using the Twitter is high. This means conversations that could drive business value are happening; they’re just surrounded by irrelevant clutter. 

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Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week
blog.hubspot.com

There’s been a lot of buzz about social media this week, especially around social search and visual content. Companies like Facebook, LinkedIn, Twitter, and Microsoft have all made some great new additions to their features to improve the social experience for their users.

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Community Managers: Salaries, Skill-Sets, and Experience Levels
www.marketingprofs.com

Community managers are less technical and more seasoned than is often portrayed, with an average of eight years of work experience and three years of community management experience, according to a recent report. Read the full article at MarketingProfs

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How to Harness the Power of Data to Elevate Your Content
blog.hubspot.com

If you were going to ask your CEO for more inbound marketing budget this year, which argument would be more convincing: “I ‘feel’ it’s the right thing to do,” or, “48% of marketers are increasing their inbound budgets this year, and it’s the third year in a row the industry is expanding at almost a 50% rate. […]

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