I’ve reviewed a lot of Google AdWords accounts at WordStream — probably thousands — and I see the same silly mistakes over and over again. These five rookie mistakes are the difference between high-performing accounts and ones that fail. If you’re not happy with your PPC
Many marketing pros are very well-versed in emailing prospective and current customers and getting them to become a customer or brand loyalist. Those who are new to the wide world of marketing and even some long-time marketers, however, don’t fully understand how to develop effective transactional emails.
When I created my first Facebook ad ever, I had no clue what I was doing. I picked target demos at random (The more people who see my ad, the better!) and barely considered the difference between CPM and CPC. All I knew was that my boss asked me to make a Facebook ad — […]
Imagine if someone told you to stop wearing pants right now. This person explained how pants were the trend of a past generation, and to be an effective human being in the modern world, you could only wear leggings. This early adopter of leggings presented data on the life improvements and health benefits of wearing […]
While you may feel like you don’t need to concern yourself with it, there’s a decent likelihood you’ll have to know a bit about it at some point. That’s right — we’re talking about HTML, that foreign language only your developer — or more code-savvy colleagues — know and speak.
Google for Nonprofits, a membership program for nonprofits based in the U.S. and U.K. (with country-specific programs), is looking to amplify its online engagement. Though it has eligibility requirements, once accepted, you have access to free versions of all Google products, including tutorials for each to help you get started (not too shabby, we know).
Peanut butter and jelly. Batman and Robin. Eggs and ham. You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing.
Remember your last marketing team meeting? That one person spoke to your team and just started throwing data at you from your monthly marketing reporting deck. No context — just numbers, graphs, and the occasional pop of color. Instead of intriguing you, he or she put you to sleep — it was really hard to […]
Let’s rip the Band-Aid off right away: Direct mail’s a pain in the butt. Outside of a brand sponsoring a blimp and driving it straight through your kitchen window, there are few forms of marketing more disruptive and less welcome in one’s day. While we’re thankful to see companies figure out