Marketing Strategies Chicago

Psychology for Marketers: 9 Revealing Principles of Human Behavior
blog.hubspot.com

One key part of being a great inbound marketer is understanding how — and why — other people think and act the way they do. Think about it for a second. How can you create compelling content if you don’t know why it would be compelling to your audience in the first place? How can […]

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A Look Back at 20+ Years of Website Design
blog.hubspot.com

Web design has come a long way since 1991 when the first ever website was published. Exclusively text-based, this first website marked the beginning of what would become a digital revolution. And while recollections of “under construction” GIFs and blinding background colors make me thankful for just how far web design has come, there are […]

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How to Create Clickable Links in SlideShare Presentations [Quick Tip]
blog.hubspot.com

This situation sound familiar? You’re clicking through a SlideShare and stumble upon a call-to-action (CTA) that reads, “Click here to learn more!” You’re intrigued, so you click the blue, hyperlinked text … then nothing happens. Ugh. As a user, you think “How careless of them to forget to include the link!” But chances are, most marketers […]

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How to Tackle the Most Common B2B Sales Objections
blog.hubspot.com

Getting objections during your sales process is expected … though it can be one of the most frustrating aspects of selling. You’ve done your research, prepared for a phone call or demo, and then you’re hit with the but. “Your product is great and all, but I don’t have the money for it.” Or, “I could easily […]

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Increasing Marketing's Relevance to the Business [Infographic]
www.marketingprofs.com

The results of the 11th annual Marketing Performance Management Survey are out. Find out about the key findings in this infographic. Read the full article at MarketingProfs

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The Non-Designer’s Essential Glossary of Web Design Terms
blog.hubspot.com

When I started my first job, I did everything my tiny marketing team needed at a moment’s notice. Although I was more experienced in blogging and social media management, I was soon pulled into design projects. One day I was mocking up an infographic; the next, I was designing an ebook, and then the day after, […]

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10 of the Best Pinterest Boards to Teach You About Marketing
blog.hubspot.com

Reading’s a pain in the butt, eh? (Did I already lose you? One sentence is a lot to digest.) Okay, seething sarcasm aside, I do *get* the aversion to reading. It’s not necessarily a fervent dislike of reading; many of us just have too many things going on to dedicate a significant amount of time to […]

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16 Examples of Totally Ridiculous 4th of July Stock Photography
blog.hubspot.com

The 4th of the July. Independence Day. The day we Americans fire up the grill, crack open a few cold ones, watch fireworks displays, and laugh at ridiculous 4th of July-themed stock photos. No? Well, there’s always room for a new tradition. 

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How to Transition From a Traditional Marketing Budget to an Inbound One
blog.hubspot.com

Ah!!! The (rotten, stinky, cheesy, noxious) smell of the annual marketing budget process is closer than you think. It’s time to stock up on antacids and lay in a supply of instant energy drinks, because you’ve got two daunting tasks ahead. First, convincing the decision makers holding the keys to the company’s treasure chest that […]

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