Marketing Strategies Chicago

A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare]
blog.hubspot.com

It’s a brand new month, everyone! It’s a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon.  But wait … aren’t we forgetting something? With last month’s activities all done, we need to pause for a second to examine what […]

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8 Ways to Engage Alumni With Google Hangouts
blog.hubspot.com

Alumni relations pros are constantly on a mission to build lifelong relationships with their alumni. Ideally, alumni could visit campus regularly and interact with their alumni relations office in person. Yet, with increasingly global alumni communities, that’s becoming a greater challenge.

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SEO Strategies Every Company Needs to Master [Infographics]
www.marketingprofs.com

Need to develop an SEO strategy for your company? Check out the suggestions in the following two infographics to create a strategy suited for your business. Read the full article at MarketingProfs

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The Cutest Marketing Ever! 10 Adorable Campaigns to Brighten Your Friday
blog.hubspot.com

Hey guys. It’s 3 p.m. East Coast time. And it’s Friday. So … let me guess what you’re doing. You might be hitting refresh on Facebook News Feed, even though you know its algorithm won’t resurface new content that quickly. Maybe you’re trolling your company’s internal social network, checking out those

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The 45 Inbound Marketing Terms You Should Know [Glossary]
blog.hubspot.com

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing — we’ve covered email marketing, website optimization, social media, and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

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9 Viral Change.org Petitions Nonprofits Can Learn From
blog.hubspot.com

Since 2007, the online petition platform Change.org has had more than 224 million online signatures in 196 countries to support and drive change in national, state, and local government legislation and corporate policies. The site has also helped numerous nonprofits lead very successful awareness campaigns.

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Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
blog.hubspot.com

Fall is finally upon us. Time to pack away our beach towels and flip flops and trade them in for sweaters and scarves. After months of sunny weather and hopefully a little vacation (come on, you deserve it), getting back to the grind can be difficult, and finding inspiration to create killer

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The Best Product Videos Ever (and Why They Make You Buy)
blog.hubspot.com

I could watch product videos all day long. If possible, I’d watch the length-equivalent of The Godfather Part III in product videos at work (assuming they were good enough and my boss allowed it). I’m guessing you may want to watch many of these videos too but may not have that much time on your […]

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Why You Should Stop Using Google Rankings as Your Primary SEO KPI
blog.hubspot.com

Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. For many companies, these changes have been disastrous.  A big reason that the impact of these changes

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