This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Have you ever dealt with an incompetent salesperson? Of course you have. We all have.
Videos were still called moving pictures when marketers started taking advantage of them. The first TV commercial came out in 1941 for Bulova watches. The company paid $9 to plug their advertisement. With Twitter acquiring Vine in 2012 and rolling it out in early 2013, and Instagram revealing its
Nothing sends potential customers away faster than dead content. But how do you find it–then remove it–without disrupting the flow of marketing work and causing the SEO manager’s blood pressure to spike? Read the full article at MarketingProfs
South by Southwest feels like the party of the year, especially when you’re thousands of miles away watching your news feed overflow with non-stop SXSW buzz. The conference’s Interactive (SXSWi) track wrapped up yesterday, leaving marketers, entrepreneurs, and techies wide-eyed after four
When I first started out in marketing, I thought I knew what SEO was all about. I knew it stood for search engine optimization. And I knew that the better your SEO was, the higher you would rank on search engines. I’m an SEO genius now, right?
This post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, subscribe to the ecommerce blog here. Although “ecommerce” tends to be thought of as a homogeneous business model based on the success of such titans as Amazon.com and Walmart, there are actually many different ways that an ecommerce […]
Aimee and the team at Fishhook have the opportunity to work with many churches and faith-based organizations. They see congregations start to think about re-purposing existing stories and content to engage on a new level with old and new audiences. The four suggestions below can be used by any type of religious congregation or organization and, […]
Here’s a hypothetical for you: Your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”
I’m a sales guy. I started at HubSpot in 2011 as a sales rep and am currently a sales manager in charge of a team that sells HubSpot’s marketing software to marketers. When I’m on the phone with marketers, I always ask the question, “Why does your sales team value you?” Most often, the marketer […]