To master Facebook marketing, start with an overview of, well, Facebook marketing. This ebook is a nice place to start, and this one will teach you about the News Feed. Now, time to achieve an epic timeline. This will help you understand the ins and outs of Facebook Timeline.
In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. What’s going on? Why would Google make this change? And how will it affect the typical small business advertiser? Let’s take a closer look.
A whitepaper from Cvent notes 80% of companies are convinced they provide a superior customer service. But only 8% of their customers agree. Ouch. Despite being on the business and marketing side, I see where people are coming from. For instance, the other day, I saw a commercial for one of the worst brands I’ve […]
At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need to see examples of outstanding content. It helps us get through creative ruts, make […]
A multi-platform digital omnivore with a flamingo hat on — that is my Halloween costume this year. Aside from the flamingo hat, I look strikingly similar to my everyday self. Maybe you perused Pinterest for costume inspiration and then actually put effort toward creating one. I, on the other hand, did neither
Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. (If you missed it, you can grab the full recording here.) A lot of great questions came up during the webinar that we didn’t have time to answer, and it turns out, a lot of you had the exact […]
Usually when I write a blog post, I sit at my computer, put in my headphones, listen to my favorite Pandora station, and type until my fingers fall off. Hopefully a couple hours later, I have something that’s in great shape. Today is a little different.
Twitter announced a slight tweak to its timeline today — it’ll begin showing images in your tweet stream. But wait, Twitter already shows images in my tweet stream. Yes, kind of. You can see images and other
This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and was left SMH at some trolls I found, so I said BFN to Twitter. Didn’t understand what I just said? Don’t worry — that used to be gobbledygook to me, too.