Marketing Strategies Chicago

The Purpose of Repurposing Content
blog.hubspot.com

Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. We started with a set of notecards, each with a marketing topic, such as “getting the […]

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The Right Way to Answer a Work Email
blog.hubspot.com

Here is an email exchange that just happened between Joe Chernov, our VP of Content, and me. Joe: Why don’t we have social share buttons on landing pages (or at least the page I’m

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Duane Reade's Social Media Mistake Might Cost Them $6 Million
blog.hubspot.com

Note to self: Never mention a celebrity on Twitter from a company account. Recently, it hasn’t worked out well for two different brands. A few weeks ago, people were in an uproar over Red Sox slugger Big Papi’s selfie with the President. Then, last week, Katherine Heigl issued a lawsuit to Duane Reade for posting a

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Meet the Ad Guy Who Gets Paid to Kidnap People and Play Cruel Pranks
blog.hubspot.com

This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Ray Wert has an awesome job. He runs a digital agency called Tiny Toy Car, and to hear him tell it, he basically gets paid to kidnap people and play evil pranks on them. Wert’s […]

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The State of SEO in 2014
www.marketingprofs.com

Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent report from BrightEdge. Read the full article at MarketingProfs

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Which Company Should You Actually Work For? [Quiz]
blog.hubspot.com

Finding a dream job is like dating. Sometimes, you’ll find it on your very first gig out of school. Other times, you’ll kiss a bunch of frogs before landing a job that you love doing every day, at a company with a culture you love. Wouldn’t it be nice to know ahead of time where you’d […]

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Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
blog.hubspot.com

Our digital social tools are both a blessing and a curse. While they provide us with an unmatched way to interact with the modern consumer, keeping up with the never ending changes and updates can often feel like a full time job all on its own.

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The Definition of List Segmentation [In Under 100 Words]
blog.hubspot.com

List segmentation is exactly what it sounds like — you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set. These segments can be cut and combined in a number of different ways based on lead intelligence. For instance, you can segment your contacts based on psychographics, demographics, industry, […]

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From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
blog.hubspot.com

Letters, brochures, and magazines from hundreds of schools overwhelm students as soon as they start their college search. But current high school students are more connected online than any other generation, ever. You don’t want thousands of dollars of “marketing” to go right into the trash or end up in

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