Marketing Strategies Chicago

10 Fetch 'Mean Girls' Memes for the Marketer in Your Life
blog.hubspot.com

Feeling bullied into accepting non-statistically significant A/B test results? Tired of having to agree that your logo should totally be pink? Just a huge fan of the movie Mean Girls and also happen to work in the marketing industry? This blog post is for you.

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How to Create PPC Ads People Will Actually Click
blog.hubspot.com

Practically anywhere the eye can see, there’s an ad begging for a second look. Whether it’s commercials, online ads, or those poor faces racking up “impressions” on bus benches, there’s no doubt we’ve grown a sense of numbness toward marketing messages over time. 

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25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]
blog.hubspot.com

We all know famous inbound marketers, from David Meerman Scott to Seth Godin to Guy Kawasaki to our very own Mike Volpe. But what you may not know is that Coco Chanel, Bruce Springsteen, Joan Didion, and Michael Jackson all have indispensable advice to inform your inbound marketing strategies and tactics.

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What It's Like Growing an Inbound Company Culture
blog.hubspot.com

Most people think of a transition to inbound marketing solely as a marketing decision. But it’s really a cultural decision. When you go inbound, it takes a whole lot of confidence — and maybe even a little bit of arrogance. Because what you’re saying is that you know

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Motorola: No Longer Just for Dudes?
blog.hubspot.com

Today, Motorola announced a new flagship smartphone, the Moto X. The phone itself is somewhat unremarkable, except for what it says about Motorola and its efforts to reposition itself in the market. Basically, this 83-year-old Illinois-based company is trying to get hip and young again. You can design your own Moto X from scratch, choosing different colors […]

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Facebook Finally Introduces Embedded Posts: What You Need to Know
blog.hubspot.com

Yesterday, Facebook launched a new feature that we’ve always wanted: the ability to embed Facebook posts on websites. Just like tweets, this new feature will allow you to embed all public statuses, photos, videos, and hashtags — and users will be able to interact directly with the embedded content. They can like and share the post, […]

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Desktop & Mobile: One Content Strategy to Rule Them All
blog.hubspot.com

Inbound marketing is centered around being helpful. Instead of interrupting, tricking, or bombarding like the majority of traditional marketing avenues, inbound marketing focuses on integrating seamlessly into customers lives, and offering practical solutions. For most businesses, nearly 25% of the traffic

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How to Succeed in Sales Today: Start Helping Your Prospects
blog.hubspot.com

Sales is a vital part of any organization — if you’ve got a product or service, you’re going to need someone to sell it. Especially in the world of complex B2B sales, having a team of great salespeople is the difference between making or missing revenue goals. In my position, having a great sales team is […]

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17 Compelling Stats That Make the Case for Smarter Site Design
blog.hubspot.com

As marketers, we’re constantly thinking about our company’s website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? Do we need a clearer call-to-action on the homepage? Do we need a responsive site? Besides quelling your daily concerns, you also need to be aware […]

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