A version of this post originally appeared on Inbound Ecommerce, a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce. For all those holdouts who still think Pinterest is just a place to store recipes or create dream boards, the social platform has changed the
Social media publishing tools have always made it easy for marketers to share the same message across multiple platforms. Just select your accounts, pick a few times, hit that all-powerful ‘publish’ button, and suddenly your message is everywhere. But is that really the best social strategy?
“Good, better, best. Never let it rest. Until your good is better and your better is best.” If you played sports in high school, you’re probably familiar with this quote (often attributed to NBA great Tim Duncan). As a tall, awkward kid who couldn’t hit a free throw to save my life, I can assure you […]
Real-time product demos are a powerful tool for driving sales, especially when you can put one directly on your homepage. Demos do a lot of heavy lifting for you — mainly, they combine complex ideas into simple, interactive experiences. As the age-old saying goes, “Seeing is believing.”
Yes, change can be … well … scary at times — but it can also be advantageous. The ultimate example: Inbound has brought about a big change in how companies concept and execute their marketing campaigns. With this larger change in how businesses reach consumers and grow their customer base has come many smaller changes.
Oracle’s recent acquisition of Compendium set the marketing world abuzz about the role of marketing automation and content marketing. But that conversation should also include data management and demand generation. Read the full article at MarketingProfs
The first time I heard “closed-loop analytics” I thought … “Uh oh, is that something I’m supposed to know?” Luckily, it’s aptly named, so it’ll be easy to give a succinct definition. Ever wonder what path your customers took to close? Closed-loop analytics tells you.
We talk a lot about how your organization can engage Millennials (the 20-35 crowd), but we can’t forget about the even younger generations that are more than willing to do their part as well. From volunteering, to holding fundraising events, to working on campaigns, kids as
Yesterday, JPMorgan hosted the best Twitter Chat that never happened. The financial firm announced via Twitter last week that its very own Vice Chairman, Jimmy Lee, would be hosting a #TwitterTakeover to answer questions live that followers had tweeted using the hashtag #AskJPM.