If you’re getting your website visitors to sign up for anything on your website — an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. — you need to create a conversion path. A conversion path consists of five elements, four of which live on your website:
Every time I find myself interviewing for a job, I feel lost at what to wear. I roughly know the difference between “business casual” and “professional dress,” but when push comes to shove and I’m rifling through my closet to find something appropriate for a company I’ve probably never visited before, I completely blank.
In data-driven marketing channels, such as paid search, having the most relevant and recent data possible is vital, because you’re competing in real time (usually with real budget constraints) for clicks. Read the full article at MarketingProfs
In the entire scheme of search engine optimization, social media has a useful role to play, one that compliments the internal and external factors of a search friendly website. Read the full article at MarketingProfs
This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. Download your free copy if you want to learn more about how to build a news organization, big or small, inside your company. Call it what you will: brand journalism, corporate journalism, corporate media. More and more
It’s a tough world out there for CMOs. Consumers have changed the way they buy. Technology has changed the way we’re working with Sales and IT. Finding top talent has become even more competitive. These trends have changed the way we operate our business and raise new issues CMOs have never faced before.
Do you agree with Content.ly’s Shane Snow that storytelling is the top business skill of the next 5 years, or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones?
A recent conversation a few of us full-time bloggers had via our corporate chat platform: “Before I check the style guide, does anyone remember if we capitalize the word my in headlines?” “Yeah. It’s a pronoun … right?”