Marketing Strategies Chicago

16 Brands That Totally Nailed Their Homepage Designs
blog.hubspot.com

Homepages are the online version of a handshake at a networking event. At an event, you’ve gathered up the courage to approach someone else there to strike up casual conversion, and you’ve got one shot to make a great first impression: the handshake. But there’s actually a lot more to the handshake than you might […]

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Why Context Is the Future of Inbound
blog.hubspot.com

Two goldfish go out swimming. They come across an older fish headed in the other direction who waves a fin at them and says, “Morning fellas. How’s the water?” Both nod in response, swim away and then turn to each other and question aloud: “What the hell is water?”

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The #INBOUND13 Experience: Inspiring Insights From Exceptional Keynotes [SlideShare]
blog.hubspot.com

INBOUND just wrapped up — with over 5,550 registered attendees, and four jam-packed days of inspiration, education, entertainment, and collaboration. It would be impossible to distill the insights from the entire conference into one blog post, so we’ll

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BANT Isn't Enough Anymore: A New Framework for Qualifying Prospects
blog.hubspot.com

A long time ago, IBM revolutionized sales with the introduction of BANT. The mantra is familiar to any salesperson: qualify your prospects based on their Budget, Authority, Needs, and Timeline. This used to work well. In a world where prospects didn’t know and could not figure out solutions to their own problems via a simple

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How to Master the Connect Call
blog.hubspot.com

The sales connect is the most transferrable skill to master. If you master the connect, you can begin mastering so many other important life skills — sorority rush, dinner party schmoozing, networking events, and even the first date. In sales, the connect is your opportunity to make that first impression on your prospect — the […]

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How to Increase Blog Email Subscribers by 128% in 3 Months
blog.hubspot.com

Back in 2012, we were able to more than double our blog email subscribers in just 3 months’ time — from 28,538 at the beginning of July to 65,036 by the end of September. And now, we have over 200K email subscribers. Seems unreal, right? Want to know how we did it? It’s so simple, […]

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Announcing the Next Generation of HubSpot's Inbound Marketing Platform
blog.hubspot.com

About a year ago, we asked marketers for the primary motivation behind their most recent website redesign. The top response was … well, it was boredom. A third of marketers said they redesigned because it was time for a change. Another third were undergoing a corporate rebranding. Some had seen a change in

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Why Sales Is Going Inbound: Introducing Signals
blog.hubspot.com

I started my sales career back in the 90s, and to this day, I still consider myself a salesperson. It’s in my blood. And I still enjoy working with prospects, or just jumping in to give a hand on an occasional demo with our team at HubSpot. One thing I’m constantly amazed by is just […]

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What Is CRM? [FAQs]
blog.hubspot.com

We talk a lot about using your blog to answer questions your customers have. And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. Today’s question of the day: What is CRM?

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