On December 3, the 2nd annual Giving Tuesday, a national day of giving driven through social media channels by nonprofits, for-profits, and individuals, will take place. Last year, more than $10 million was raised on Giving Tuesday, which marked a 53% increase in giving from the same day in
Fast Company started a brilliant series recently called “Creation Stories,” a series to help educate people about the creative process. I stumbled upon a video they created with Ricky Gervais for the series — and being a content creator as well as a Gervais fan, I figured I’d give it a whirl.
I love shoes. Bright ones, dull ones, suede ones, leather ones, pointy-toe ones, rounded-toe ones. I love shoes so much that after purchasing three amazing pairs from this one store, I voluntarily signed up to receive emails from the company. Every chance I got, I sang its praises. But then, six months later, I angrily unsubscribed […]
Having just hit 150 million active users, Instagram has become a marketing channel too significant to ignore. However, many B2B brands have remained hesitant to engage in a platform dominated by latte art and puppy pictures. At TrackMaven, we were vexed by this question of whether Instagram could be a
This post originally appeared on Up & to the Right, a new section on the HubSpot inbound marketing blog. As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data […]
As you may know, October is National Breast Cancer Awareness Month. Each October, a considerable amount of organizations and businesses help the cause in a variety of ways — from fundraisers to 5Ks. Many nonprofits are likely still looking for ways to give to the cause this month but may be uncertain about the best […]
Bing is in a really sweet place right now. It’s one of the only search engines that still provides keyword search data — which is huge news in and of itself. As a marketer, Bing gets a gold star just for that in my book. But that’s not all it’s done well recently.
Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago. The big dogs of the ISP world (Gmail, Hotmail, and Yahoo) have changed the way they look at and value emails, from a content-identification system to an engagement/behavioral model.
“But I write about mortgages (or some other similarly ‘boring‘ topic) — there’s no way I can possibly make my content fun to read.” For many of you in the B2B boat, this is probably an excuse you can easily relate to. But I’m going to fight you on this one because, hey, I’m a B2B […]