Marketing Strategies Chicago

The A-Z Guide of Must-Read Business Books [SlideShare]
blog.hubspot.com

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. September means back to school for kids nationwide. Another year of syllabi, textbooks, tests, and lots and lots of new facts.

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How to Gracefully Terminate an Employee
blog.hubspot.com

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. To terminate is to bring to an end. If you have ever had to figure out how to terminate an employee, you know things don’t get much harder or sadder. Most managers dread this part of the job more […]

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The Top Google Search Rank Factors in 2014
www.marketingprofs.com

To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than simply rely on traditional SEO tactics, according to a recent report from Searchmetrics. Read the full article at MarketingProfs

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6 Essential Social Media Lessons From Top Executives
blog.hubspot.com

Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. After all, there are some major benefits to doing so — an improved company reputation and increased consumer trust, among others. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent […]

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7 Elements of a Perfectly Optimized Social Media Account [Infographic]
blog.hubspot.com

One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. One day Facebook doesn’t have hashtags, and the next it does. The next week, Twitter has a completely redesigned profile layout. After that, Pinterest unveils promoted pins. And as a marketer, it’s part of your job to navigate […]

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The Best Voicemail I Ever Received … Was Just A Voicemail
blog.hubspot.com

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. When I was looking for a service that could offload some of my IT administrative duty, I sent an email to a prospective company asking a few questions. In response, I received a call from […]

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11 Lesser-Known LinkedIn Features You Should Be Using
blog.hubspot.com

This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. Are you one who views the site as social stalking for business professionals?

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6 Handy Resources to Help Solve Your Biggest Content Creation Problems
blog.hubspot.com

Content creation is one of the key pillars of inbound marketing — but that doesn’t always mean it’s the easiest pillar to master. As with any new project, you’re bound to run into an obstacle or two.  To help you overcome those obstacles, here’s a quick round-up of recent blog posts

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The Essential Pre-Conference Packing and Preparation List
blog.hubspot.com

I just got out of a meeting where our #INBOUND14 event leader told us to remember to bring a bunch of stuff to the BCEC next week (we’re having out big annual conference — if you still want tickets, they’re available ’til Sunday!)

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