Marketing Strategies Chicago

How to Design a Site Structure Visitors AND Search Engines Love
blog.hubspot.com

If you have a website, then you have certain steps that you want your visitors to take; fill out a form, make a purchase, learn about a product or service, sign up for a newsletter, that sort of thing. Whether people actually reach those goals, however, is entirely dependent on how easy you make it […]

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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey
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As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determining how to develop these stories in the first place.  There are no hard-and-fast rules for developing your brand’s stories, but you can go back and […]

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Facebook Showing Off New Look for News Feed, and Other Marketing Stories of the Week
blog.hubspot.com

Social media is quite the valuable tool in an inbound marketer’s tool belt. As social networks continue to grow, evolve, and sometimes fall out of relevancy, we must always stay up-to-date with the latest developments in the world of social media. Any inbound marketer can tell you how effective and inexpensive a well-run social media […]

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Before & After: How to Fix 3 Egregious Website Design Errors
blog.hubspot.com

Most of us can agree that search experience has improved a lot over the years. Rarely do I come across a seriously spammy site, or one that’s just plain horrendous … though both of those certainly still exist on that world wide web of ours. What’s more common to come across is those silent but […]

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How to Know When to Pull the Plug on a Social Network
blog.hubspot.com

So, you want to stop wasting so much time, money, and resources on your social media marketing efforts. But, undoubtedly, you’ve heard numerous social media “experts” say, “You need to be on every single social network!” Well, that’s terrible social media advice, and you should simply ignore it.  While it’s a good idea to experiment […]

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A Year in Review: How HubSpot Grew by 82% in 2012
blog.hubspot.com

When we started HubSpot, we set out to transform the way the world does marketing. We believed then, and still believe now, that the marketing playbook is broken and that reinventing the playbook presents a great opportunity. The approach that will win the hearts and minds of customers leverages content and context to create marketing […]

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Content Marketing World Sydney 2013: Killer Tweets from Day 2
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It’s unanimous: The Content Marketing World team is enamored with Sydney and all of the people we have met at the conference (check out our team outings on Facebook, from Mardi Gras to one of the most beautiful walks we have ever been on). We’re all more than a little sad to bid adieu, but […]

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60 Memorable Tweets from Content Marketing World Sydney 2013 [Day 1]
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The Content Marketing Institute team could not be more excited to be in Sydney for Content Marketing World! The first full day of sessions was a blast, and our heads are spinning with so much great information. If you were not able to attend, here are some of our favorite highlights — in tweetable form. […]

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Why Function Trumps Form in Inbound Marketing Creative
blog.hubspot.com

Advertising is a blend of art and commerce. It’s art because it needs to make a compelling, emotional connection with an audience. It’s commerce because, at the end of the day, it needs to sell product. Sadly, the broader marketing and advertising industry is obsessed with creating ads that win creativity-based awards. And everyone in […]

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