Marketing Strategies Chicago

What if Your Marketing Shut Down for a Month?
blog.hubspot.com

Well folks, it happened. For the first time in 17 years, the United States federal government officially shut down today. This means that roughly 800,000 nonessential public sector employees were sent home from work without pay as legislators work toward a solution for implementing a new spending bill — an extremely unfortunate situation for the […]

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How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight
blog.hubspot.com

Remember that day when Google encrypted all keyword data without telling anyone? Yeah, that sucked. For marketers especially, it was a sad, sad day. But if we’re honest with ourselves, based on how the (not provided) count has continuously crept up since it first came into existence in October 2011, it’s hard to say we […]

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6 Ways to Reduce Wasted AdWords Spend
blog.hubspot.com

Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. A lot of the default settings in AdWords are there to maximize your reach — which is great if you want the highest possible number […]

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]
blog.hubspot.com

I once went to a marketing conference. I don’t remember the name of it. What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, “B2B is still P2P” (meaning person-to-person, not peer-to-peer illegal downloading ;).

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A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare]
blog.hubspot.com

It’s a brand new month, everyone! It’s a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon.  But wait … aren’t we forgetting something? With last month’s activities all done, we need to pause for a second to examine what […]

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8 Ways to Engage Alumni With Google Hangouts
blog.hubspot.com

Alumni relations pros are constantly on a mission to build lifelong relationships with their alumni. Ideally, alumni could visit campus regularly and interact with their alumni relations office in person. Yet, with increasingly global alumni communities, that’s becoming a greater challenge.

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SEO Strategies Every Company Needs to Master [Infographics]
www.marketingprofs.com

Need to develop an SEO strategy for your company? Check out the suggestions in the following two infographics to create a strategy suited for your business. Read the full article at MarketingProfs

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9 Viral Change.org Petitions Nonprofits Can Learn From
blog.hubspot.com

Since 2007, the online petition platform Change.org has had more than 224 million online signatures in 196 countries to support and drive change in national, state, and local government legislation and corporate policies. The site has also helped numerous nonprofits lead very successful awareness campaigns.

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Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
blog.hubspot.com

Fall is finally upon us. Time to pack away our beach towels and flip flops and trade them in for sweaters and scarves. After months of sunny weather and hopefully a little vacation (come on, you deserve it), getting back to the grind can be difficult, and finding inspiration to create killer

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