Well folks, it happened. For the first time in 17 years, the United States federal government officially shut down today. This means that roughly 800,000 nonessential public sector employees were sent home from work without pay as legislators work toward a solution for implementing a new spending bill — an extremely unfortunate situation for the […]
Remember that day when Google encrypted all keyword data without telling anyone? Yeah, that sucked. For marketers especially, it was a sad, sad day. But if we’re honest with ourselves, based on how the (not provided) count has continuously crept up since it first came into existence in October 2011, it’s hard to say we […]
Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. A lot of the default settings in AdWords are there to maximize your reach — which is great if you want the highest possible number […]
I once went to a marketing conference. I don’t remember the name of it. What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, “B2B is still P2P” (meaning person-to-person, not peer-to-peer illegal downloading ;).
It’s a brand new month, everyone! It’s a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. But wait … aren’t we forgetting something? With last month’s activities all done, we need to pause for a second to examine what […]
Alumni relations pros are constantly on a mission to build lifelong relationships with their alumni. Ideally, alumni could visit campus regularly and interact with their alumni relations office in person. Yet, with increasingly global alumni communities, that’s becoming a greater challenge.
Need to develop an SEO strategy for your company? Check out the suggestions in the following two infographics to create a strategy suited for your business. Read the full article at MarketingProfs
Since 2007, the online petition platform Change.org has had more than 224 million online signatures in 196 countries to support and drive change in national, state, and local government legislation and corporate policies. The site has also helped numerous nonprofits lead very successful awareness campaigns.
Fall is finally upon us. Time to pack away our beach towels and flip flops and trade them in for sweaters and scarves. After months of sunny weather and hopefully a little vacation (come on, you deserve it), getting back to the grind can be difficult, and finding inspiration to create killer