As marketers, one of our most important goals is driving more traffic to our sites, and one of the best ways to do that is through content creation. It helps you educate your audience, assert yourself as a thought leader, and generate more subscribers, leads, and opportunities.
Doesn’t it seem like every time you turn around there’s a new SEO update? You keep hearing about hummingbirds and pandas and penguins, but what the heck does it mean? (And what do these animals have to do with search engine optimization?)
Let me introduce myself. I’m, um, I’m, uh … Hmm. I had this a minute ago. But suddenly I’m a different person. I’m wearing a different hat. I have different strengths and skills. It’s like I switched gears. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different […]
Social media has historically been a great conversational tool for businesses. It has enabled engagement and interaction between the brand and the consumer — but as marketers, we crave more. We want to impact the bottom line, enable our sales team to be successful, and be an integral part of achieving the overall company goals.
Even if you haven’t eaten at a Wendy’s, I bet you’ve heard of the fast food chain — and maybe its iconic founder Dave Thomas. What you may not know is that Thomas was adopted, and started a foundation in 1992 to help children find families.
Heads up marketers: There’s a Gmail field trial you want to sign up for right this instant. Remember about six months ago when Gmail unveiled a whole new inbox layout and suddenly all of the emails you were sending to leads and customers suddenly got bucketed into the ‘Promotions’ tab? Well today, there will
Creating an ebook? I can do that. I mean, it’s basically just a really long blog post, right? Wrong. It’s easy to forget just how labor-intensive putting together an ebook can be. For the journalist-type, the bulk of the work may seem
The following post is an excerpt adapted from our new ebook, “The ‘Yelpification’ of the Software Buying Process: A CMO’s Guide.” Download your free copy if you want to learn about new firms that take a crowdsourced approach to doing research about business software programs.
The first thing you’ll probably read about Noah Kagan is that he missed out on $100 million when he got fired from Facebook. (That sure makes for a snazzy headline.) But what you may not know is that he’s an inbound marketer, too. Noah recently did an Ask Me Anything (AMA) session on inbound.org — the community […]