Marketing Strategies Chicago

MINI Makes Billboard Advertising Awesome Again
blog.hubspot.com

Inbound marketers aren’t usually hot and bothered over billboard marketing. (Not in the good way, anyway.) We talk about marketing with our brains, not our wallets. Heck, I’ve even mocked the outrageous expenditure billboard marketing requires. But MINI figured out a way to make billboard

8
Like
Save
No Sale Left Behind: Sell More, Better, Faster With Inbound Sales [SlideShare]
blog.hubspot.com

“I don’t get cold called enough, especially during meal times and when I’m with my family,” said no one, ever. Over the last twenty years, the way people work, live, shop, and buy has fundamentally changed, and consumers are armed with more tools than ever to block out interruptive

4
Like
Save
How to Write an Introduction [Quick Tip]
blog.hubspot.com

Blink. Blink. Blink. It’s the dreaded cursor-on-a-blank-screen experience all writers — amateur or professional, aspiring or experienced — know and dread. And nowhere does it plague writers more than when they’re writing their intros. I mean, you already have a blog post you want to

4
Like
Save
What Exactly Does Google Consider High Quality Marketing Content?
blog.hubspot.com

Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality

8
Like
Save
Would You Spend $1,000 to Complain About Poor Service? This Guy Did
blog.hubspot.com

We’ve all heard that social media has empowered customers. But earlier this week one person took that empowerment to a whole new level. Hasan Syed was a passenger on British Airways. The airline lost his baggage and was slow in resolving the issue. As a lot of other people have done in similar

9
Like
Save
Everything You Need to Know to Get Started With Pinterest for Business
blog.hubspot.com

Getting started on a new social network – regardless of what it is — can sometimes feel incredibly daunting. You’re dealing with a lot of new things: new platform rules, new platform technology, new audience using the platform, and most likely a new marketing strategy to make the most of the new thing.  And while […]

3
Like
Save
9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
blog.hubspot.com

When people come to your Facebook Page, where do you think they first look? I’ll give you a few hints. It’s a visual piece of content that sits at the top of your Company Page. It takes up almost a quarter the screen on most desktop browsers. You probably guessed it by now … it’s […]

6
Like
Save
How to Integrate Inbound Marketing With a Traditional Sales Team
blog.hubspot.com

For those of us immersed in the world of inbound marketing, it’s easy to understand how inbound tactics can have a major impact on a company’s bottom line. However, we work with a lot of companies that are just now embracing inbound marketing principles and tactics. In these cases, the last

10
Like
Save
Advertising Loses More Jobs Than Any Other Industry
blog.hubspot.com

Here’s a puzzle for you: What do advertising and promotion managers have in common with construction helpers, carpenter helpers, stucco masons, typists, textile machine workers, and people who operate drilling and boring machines? Answer: They’re all working in areas where

6
Like
Save