Marketing Strategies Chicago

Coin Canisters: The Low-Tech Fundraiser That Can Make You Rich
blog.hubspot.com

In the first part of this series, I explained what cause marketing is and how businesses and nonprofits are working together on win-win partnerships. In this second post of the series, I’ll guide you through one of the easiest and most successful cause marketing strategies out there. There’s nothing sadder than an unloved coin canister.

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How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]
blog.hubspot.com

The internet is a busy, busy place. Every day people all over the world are publishing more and more content — and somehow you’ve got to make your content stand out from it the rest. Luckily, there are lots of ways you can try to get noticed online. Maybe you decide to game the system with Upworthy-style […]

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How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
blog.hubspot.com

Let’s face it: Getting a job in marketing isn’t easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they’re becoming even more selective about who they’ll hire to take charge of their marketing efforts.

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What to Do When Your Twitter Account Gets Hacked
blog.hubspot.com

It can happen to anyone. A stray click on a link, downloading a seemingly harmless file, or logging in to what you thought was a legitimate site you’ve used before can compromise your login information and grant hackers access to your Twitter account.

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How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
blog.hubspot.com

Blogging is a great way to get more traffic to your site, and if you play your cards right, you can also generate tons of leads. Typically, many blogs (including HubSpot’s blog) end each post with a call-to-action (CTA) that leads to a landing page. But the question is … are readers noticing your blog’s CTAs?

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How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
blog.hubspot.com

A few weeks ago, we reported that Gmail was experimenting with a brand new, Pinterest-like design for its Promotions tab. Because the image-heavy design was so new and none of us had access to it yet, there was little more for us to say about it other than “it’s coming.” Well a few days ago I […]

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Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
blog.hubspot.com

This week marks the first week of April; a week full of distractions from April Fools’ Day and the first signs of sunlight after many long winter months. While we of course found little ways to enjoy the sunlight and the April Fools’ Day pranks, we also got down to business — blogging business, at

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The Definition of Marketing Automation [In Under 100 Words]
blog.hubspot.com

Marketing automation is often thought of as just software to help nurture contacts more efficiently. It consists of email, workflows, lists, and social tools that work with a large database of contacts to nurture them down the funnel. But there’s more to it than that. Marketing automation done right:

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Want to Squeeze More Conversions Out of Your Landing Pages? Read This
blog.hubspot.com

Let me guess … your boss wants you to get even more leads this month than last. Maybe you’ve got some big initiative planned with lots of moving pieces and a ton of team support. Maybe it’s just you trying to keep your head above water and squeeze out some extra leads.

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