Marketing Strategies Chicago

Inbound Marketing’s Next Industry Disruption: The IT Reseller World
blog.hubspot.com

This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years. 

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Blogging Metrics: What to Measure, How to Measure It, and How Often
blog.hubspot.com

Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? Think about whether this sounds like you: “I know this topic will do well.”  Sure it does. Sounds like me, too. Following intuition like this is fine — it’s only when it isn’t

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The Top CRM Software Systems
www.marketingprofs.com

Salesforce and Microsoft Dynamics are the highest-rated customer relationship management (CRM) systems, according to a recent report from G2 Crowd. Read the full article at MarketingProfs

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The Ultimate Guide to Hiring Effective Marketers
blog.hubspot.com

Let’s play a game, you and I. You’ll be the CEO of your business, I’ll be a person with magical powers. I’ll use these powers to grant you a look at the life of one of your employees. Let’s say his name is Malcolm Marketer. Pretend that you’re now observing what he does.

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Web Design 101: How HTML, CSS, and JavaScript Work
blog.hubspot.com

Ever wondered how computer programming works, but haven’t done anything more complicated on the web than upload a photo to Facebook? Then you’re in the right place. To someone who’s never coded before, the

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How to Design Content Remarketing Campaigns That Actually Work
blog.hubspot.com

You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and […]

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A Look Inside Mashable’s Evolution [Interview]
blog.hubspot.com

Change is always difficult. Even when you are confronted with an undeniable, hit-you-square-between-the-eyes reason to change, change is still daunting for most of us. Yet having the foresight to see that reason lurking in your future, and changing in anticipation of its arrival … well, that’s difficulty of the highest order.

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The Introvert's Guide to Successful Negotiating
blog.hubspot.com

For most of my life, I’ve pictured myself as an extrovert. When I was very young, I frequently got in trouble for talking very very very loudly to my peers. I played lots of team sports, and relished in the social interactions they brought me. My idea of a relaxing night was to invite a […]

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Why We Need to Tell the Truth About Marketing
blog.hubspot.com

Quite often when I’m on stage giving a keynote, I include a slide to encourage the audience that says the more content you create the easier it becomes. What I’m trying to explain to the audience is that no one starts out as a great photographer, writer, or filmmaker. We all start at zero and […]

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