When you’re first starting a blog for your business, it’s easy to forget about its homepage design. You’re focused on getting posts up on the blog so you can start ranking in search. You care about placing calls-to-action in your posts. You devote time to distributing your posts on social media to help bring in some […]
Design isn’t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. Whether it’s a website, some sales collateral, or an ebook, there will be some design expertise required to finish the project.
I hate to make you suspicious, but there’s someone on your team you shouldn’t always trust. Don’t take this the wrong way — they’re good at their job, but sometimes, they’re just wrong. What’s worse: They don’t even realize that they’re wrong. Do you know who I’m talking about?
Why are manhole covers round? How many times heavier than a mouse is an elephant? How many golf balls can you fit in a school bus? Most hiring managers have heard about using these “creative” questions to identify the best candidates.
Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer […]
Don’t think you have an audience on Facebook? Facebook has 1.3 billion users of pretty much every age, job title, hobby, and socioeconomic status. Most brands can develop an audience on Facebook — they just need to figure out who their audience is and how to reach them.
For those of us in the U.S., this week has been a shorter week than normal thanks to the Fourth of July holiday on Friday. As we have been doing for the past few weeks, we’ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week’s roundup.
First, make sure you know what smart content is and how it works. (Hint: It’s also known as dynamic content.) Then, you need to create a smart content strategy to address different target buyers who are in different stages of the buying journey. Sound confusing? Use this template to get organized.
More than 1.1 billion people use Google search each month to make 114 billion searches. According to comScore, Google holds 67.6% of the U.S. search engine market share. This means that marketers looking to rank highly in organic search have to worry a great deal about what Google is looking for.