Marketing Strategies Chicago

Gary Vee: Most Marketers Are Doing It All Wrong [Q&A]
blog.hubspot.com

A version of this post originally appeared on Up and to the Right, a new section of Inbound Hub. To read more content like this, subscribe to Up and to the Right. Gary Vaynerchuk is the founder and CEO of VaynerMedia, a social media agency in New York that was recently profiled in the New York Times (“Riding the […]

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How One Company Increased Email Clicks by 718% Using Targeted Lists
blog.hubspot.com

A version of this post originally appeared on Inbound Ecommerce, a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce. Too many ecommerce marketers blast their entire contacts list with a coupon three times a week and call that email marketing — but email marketing can be so much more.

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How to Run an A/B Test [FAQs]
blog.hubspot.com

When was the last time your boss said, “We have enough leads for the day. Why don’t you head on home?” Yeah … I’m going to take a stab and say that has never happened. Why? According a report by Econsultancy, only 28% of marketers are satisfied with their conversion rates. It’s more than likely that your team […]

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How to Create a Facebook Business Page That Doesn't Suck
blog.hubspot.com

So you’ve decided to set up a Facebook page for your company. You’ve heard that 52% of all marketers have found a customer via Facebook in 2013 — and you want to join in on the fun. But, if you’re going to slap together a Facebook page and expect leads and customers to roll in, you’ve got […]

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"Out of My Inbox!" 7 Reasons People Unsubscribe From Your Email Marketing
blog.hubspot.com

You may have a great presence on Twitter, Facebook, LinkedIn, and the like. You may have a blog on which you post regular evergreen, how-to, and news content. And you may even have a fully optimized homepage. But, if you’re not hitting the mark with your email campaigns, you’ve still got some work to do.

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The #GreatDebate on Content Ownership, Copywriting Tips, and More in HubSpot Content This Week
blog.hubspot.com

We’ve all been there before: You’re sitting at your desk, your schedule is clear for the next few hours, and you’ve done everything in your power to create the perfect environment for writing. Your favorite music is playing softly in the background, your phone is on silent, and you’re ready to get down to business. […]

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The Resources You Need to Master Pinterest [In Under 100 Words]
blog.hubspot.com

Pinterest for business? Pshh. If that sounds silly, may I make a recommendation? Check out this ebook to get started, then meet me back here. Now that you’ve bought in (how’s that for presumption?), get inspired with these

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12 Notable Highlights From 2013's Giving Tuesday
blog.hubspot.com

This past Tuesday, December 3, marked the 2nd annual dedicated day of giving in the U.S. and Canada. Giving Tuesday saw more than 10,000 partners, both for-profit and nonprofit, spreading awareness not only for the day, but also for amazing causes around the world.

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How to Create a Pivot Table: A Step-by-Step Tutorial
blog.hubspot.com

If you’re an avid reader of the HubSpot blog, you’ve probably noticed that it’s looking a little different lately. More than just the typical redesign or fresh coat of paint, the whole structure of the house that is our blog has been changed to accommodate different topical areas. Of course, more than just the front-end […]

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