Nonprofits have a lot to communicate. From gift solicitations to gift acknowledgements, there’s no shortage of touch-points to prospective and current supporters. When you factor in communication preference — email, print, and digital — along with past interaction data, the intricacies of a robust fundraising campaign can rival that of any major marketing initiative in […]
There are hundreds of reports that you can run to dig into your marketing. But the question is often where to start — what are those basic reports you can run to help get you comfortable digging into the copious amounts of data at your fingertips?
Change is part of successful companies’ improvement process… but it doesn’t always go quickly and smoothly. To make sure your company manages change well, factor in these three elements. Read the full article at MarketingProfs
One of the last things I do before publishing a blog post is a little URL check — I make sure it’s well-optimized for both readers and search engines. It’s one of those SEO best practices that’s actually stood the test of time, left relatively unscathed by violent little penguins and fuzzy-yet-aggressive pandas.
If you’re running social media advertising campaigns, then you know that the key to long term results boils down to one word: optimization. If you want to get the most bang for your Twitter Ads buck, you’ve got to make sure that your campaign targeting is as optimized as it
I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content. Then I realized I wanted to prove to myself that I could actually walk the talk: I wanted to prove to
In order to hit lofty lead and customer goals, marketers rely on creating well-optimized site pages, landing pages, and calls-to-action. But what happens when creating those — and optimizing them through some A/B testing of form length, button copy, etc. — isn’t enough?
In the first post of this series I explained what cause marketing is, why it’s so popular with companies, and how nonprofits can get started with businesses. In the second post, I covered a basic cause marketing strategy, coin canisters, which has raised some nonprofits millions of dollars.
Blogging is key for driving traffic to your website from search engines and social media channels. It will establish you and/or your company as an industry thought-leader, and you’ll get the opportunity to rank for search queries with every blog post you write. So it’s not surprise letting your blog fall into a rut