Mobile advertising has been a hot topic lately. In fact, we’ve seen a number of online platforms invest heavily in mobile as a way to monetize their businesses and leverage the popularity of mobile adoption among users. And with this influx of mobile marketing opportunities, companies like you and me have benefited from more effective […]
The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up on mainstream media within hours. It pays to plan ahead. Read the full article at MarketingProfs
Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before. Isn’t that significant?”
… is to assume people know something about them. Don’t assume people know what your company does when they’re watching a video on a deep page on your website. Don’t assume they saw your last product press release before reading the new one. Don’t assume they are sick of your message or positioning just because […]
Here’s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15, according to our 2012 Marketing Benchmarks Report. Here’s some more food for thought: According to MarketingSherpa’s Landing Page Optimization Benchmarks Report, layout is a major factor in website performance.
I just returned from Michael Stelzner’s Social Media Marketing World conference, and had the chance to meet with some exceptional marketers and attend some captivating sessions. It was also located in San Diego, which didn’t hurt.
Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a survey of data management professionals by SAS and SourceMedia. Read the full article at MarketingProfs
Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to […]
Today’s marketers are increasingly strapped for time. We live in a world where inboxes buzz at 11pm and “busy” is the most common response to “How are you?” If this sounds familiar, you’re probably faced with a conundrum: You can’t get in any earlier. You can’t stay much later. And sleeping any less would qualify […]