Marketing Strategies Chicago

How to Handle a PR Nightmare: Break All Crisis PR Rules [Video]
blog.hubspot.com

Want to see the best response ever to a crisis currently making news around the world? There’s a huge scandal going on in Australia over allegations that 17 members of the defense forces, including officers, were sharing explicit emails and photos that denigrate women. The kicker: this happened at a time when Australia has been actively […]

2
Like
Save
An Insider's View: Inbound Marketing in Europe Versus the U.S.
blog.hubspot.com

At the launch of HubSpot’s European office in Dublin in March, my colleagues here at Brightfire shared some insights from a few of our customers on what it’s like to do inbound marketing in Europe — because, well, it’s a bit different than in the U.S. In this blog post, I wanted to continue that

2
Like
Save
What You Need to Know This Morning: June 14, 2013
blog.hubspot.com

Congrats, lovely readers: you’ve made it through the worst day of the week, and the weekend is right around the corner! Lots of things have happened on the internet in the past 24 hours, so I’m here to boil it down to just a few things you need to know to rock your job today. Let’s […]

3
Like
Save
15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]
blog.hubspot.com

Let’s face it — it’s really easy to have Shiny Object Syndrome in marketing today. With such a rapidly changing industry, we’re always trying to stay up on the latest and greatest. “New tools! New social networks! New audiences! Gotta try them all!”

9
Like
Save
Twitter Starts Rolling Out Tweet Performance Analytics to More Users
blog.hubspot.com

Editor’s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Stay tuned for more updates about this once Twitter makes an official announcement. Although there’s been no official word from Twitter, today The […]

2
Like
Save
Keyword Methodology: How to Jumpstart Your SEO Strategy
www.marketingprofs.com

You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here’s a tried and tested guide on how to create and execute a killer SEO keyword strategy. Read the full article at MarketingProfs

5
Like
Save
What You Need to Know This Morning: June 13, 2013
blog.hubspot.com

Take your cat off your face and move it to your head — cat beards are over, and cat fros are in. Thanks for tuning in! I’m here to bring you more cutting-edge, need-to-know information about where to put your pets, and other news from the past 24 hours. Most of it’s not as life-changing as feline […]

9
Like
Save
What You Need to Know This Morning: June 12, 2013
blog.hubspot.com

Hump day! You’ve lived through the story of that horrible Dunkin’ Donuts woman, and in just several hours (depending on where you are in the world), you’ll have officially made it over the hump of your week. Unless of course you work Tuesdays through Sundays like my husband, in which case you’re not even close. […]

6
Like
Save
It's All in Your Head: 9 Reasons You Can't Resist a List
blog.hubspot.com

I have a friend who works at a very big national publication and is a genius at making lists for the web. Her lists go viral and generate millions (I mean literally millions) of pageviews. She sees this as a curse. Because she wants to be a “real” journalist, meaning: someone who writes articles. But […]

7
Like
Save