Marketing Strategies Chicago

Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]
blog.hubspot.com

We all know that words matter — in life, but also in marketing. When it comes to landing page copy, many a debate have begun over which words to choose, the context in which they’re used, the order they’re presented in and the amount you use to convey a message. “Shorter is always better — […]

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How to Work with Influencers: The Ultimate Guide
blog.hubspot.com

How much digital content do you consume on a daily basis? It’s tough to put a number on that, isn’t it? Here’s an even tougher question: How much of that content do you genuinely trust — especially when it comes to an investment in a product or a service? According to Twitter, if you really […]

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How to Get Promoted: Impress Your Boss by Doing These 7 Things
blog.hubspot.com

I once made a really big hiring mistake. After a series of promising interviews, I took on an intern whose level of professionalism, performance, and overall demeanor quickly took a turn for the worse. I discussed it with my supervisor, we agreed that it was in everyone’s best interests not to move forward with the […]

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65 Photoshop Keyboard Shortcuts to Help You Photoshop Like a Pro
blog.hubspot.com

Have you ever accidentally wasted an entire day in Photoshop? I have. It’s not like you start out aimlessly. You have a simple goal in mind, like cropping a photo, improving the resolution, or changing the size of the canvas. But then, you look at how many options there are — and trying to figure […]

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Why Generation Z Should Be Included in Your Content Strategy [Infographic]
blog.hubspot.com

I’ll admit it: I’ve always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn’t a member of Generation X. I had missed the mark by just a hair, and growing up in the 90s, learning that it wasn’t me who […]

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10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)
blog.hubspot.com

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack — to a website called “Will Robots Take My Job?” We were thrilled to learn marketing managers had only a 1.4% chance of our jobs being automated or replaced by robots and artificial intelligence. And although I […]

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YouTube SEO: How to Optimize Videos for YouTube Search
blog.hubspot.com

When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as […]

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What Makes Content Go Viral? 3 Experts Weigh In
blog.hubspot.com

When was the last time you created something online that went viral? Whether you’re new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral. Often, it feels like virality is just completely random. We asked […]

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How to Communicate Effectively at Work With Your Boss
blog.hubspot.com

Do you feel like you and your boss are on the same page most days of the week? If you nodded “yes” emphatically, that’s fantastic. But many readers might have a different opinion. In fact, a recent HubSpot survey revealed that while 70% of executives might reflect positively on their team’s marketing strategy, only 50% […]

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