Marketing Strategies Chicago

Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
blog.hubspot.com

I’ve always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too … Due to Facebook’s heretofore rather strict guidelines on what businesses can and cannot do when it comes to cover photos — specifically, the rule that businesses can’t […]

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9 Guaranteed Ways to Make Industry Events Worth Your While
blog.hubspot.com

In 2012, one industry raked in $13 million in revenue. Excuse me, I had a frog in my throat, what I meant to say was $13 billion. $13 billion in revenue. Know who I’m talking about? That’s right, the event and trade show industry is the one rollin’ in dough. Now ask yourself … how […]

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7 Things Marketers Muck Up When Communicating Results to Their CEO
blog.hubspot.com

More than ever before, executives are demanding to see concrete results from Marketing. Yet half of marketers do not feel sufficiently prepared to provide hard ROI numbers to their CEO (IBM Global CMO Report, via Demand Gen Report). Because of this, 73% of executives don’t believe Marketing drives demand and revenue, according to the Fournaise Marketing […]

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The HubSpot Culture Code: Creating a Company We Love
blog.hubspot.com

We are releasing a public beta of the HubSpot Culture Code. This culture piece started out as an internal document years ago, and as a company who values ultimate transparency, we decided it was time to share it with the community. Like HubSpot, the Culture Code is a perpetual “work in progress,” so we’ll update […]

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20 Critical Do’s and Don’ts for Clickable Calls-to-Action [SlideShare]
blog.hubspot.com

Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into […]

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How to Modernize a Public Relations Strategy That’s Stuck in the Dark Ages
blog.hubspot.com

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), public relations can be a critical ingredient in your marketing mix. PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages. The good […]

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How Your Nonprofit Should Be Using Content to Emphasize Donor Impact
blog.hubspot.com

To be an inbound-focused nonprofit organization, you must be using content to spread awareness of your cause, attract new constituents, and bring back past supporters. This content should help you connect with your audience on a personal level, encourage them to support your organization, and spread your mission within their own network of friends, family, […]

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7 Lessons From the World's Most Captivating Presenters [SlideShare]
blog.hubspot.com

It’s 7:54 on a frigid January morning in San Francisco. You’re waiting outside the Moscone Center, in a queue of several thousand people, many of whom have been camping out in the cold for over 12 hours. The security detail for this event rivals the Democratic National Convention. Another hour passes before you’re comfortably seated […]

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Pinterest Introduces Web Analytics, and Other Marketing Stories of the Week
blog.hubspot.com

Email. Search engines. All those social networks. These channels and platforms are what make inbound marketing possible. Think about it. Without search engines, how would prospects find the content they’re looking for? If there were no such thing as social media, how could businesses still have scalable interactions with thousands of customers and prospects? Sometimes […]

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