Marketing Strategies Chicago

The 10 Cutest Brand Mascots of All Time
blog.hubspot.com

This post is full of gratuitous cuteness. Here’s why. I’m looking into some flights to Ireland (I’m a sufferer of the most debilitating form of wanderlust), and I’m using the flight comparison engine Hipmunk to find a flight. I used to use a couple other ones, but the Hipmunk chipmunk is just so cute it’s […]

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8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram
blog.hubspot.com

Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn’t much data about what content performs best on these platforms. Because Instagram and Pinterest revolve around visual (not textual) content and their APIs are difficult to access, it can be challenging to […]

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INBOUND Keynoters Nate Silver and Scott Harrison Named 'Most Creative People in Business'
blog.hubspot.com

He became famous by creating a blog; his work is data-driven and based on statistical analysis; and he has disrupted the world of politics by applying science and information to a field where pundits and practitioners traditionally relied on an inefficient and outdated mix of voodoo, superstition, and intuition.

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Practical Tips for Modern SEO From the Best Minds in Europe
blog.hubspot.com

The only certainty in the SEO world — or, really, the digital marketing world — is change. And over the past two years, we have seen a whole lot of it. Both Google Panda & Penguin have severely disrupted what works for search marketers, leaving many rather confused about what they should be doing to attract more organic […]

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10 Remarkable Discoveries About Inbound Marketing in Europe [NEW REPORT]
blog.hubspot.com

When HubSpot launched our international headquarters in Dublin this January, we wanted to transform the way people do marketing. An important part of that mission is understanding what inbound means to European marketers and their companies. At HubSpot, we have strong opinions on inbound marketing, but we wanted to hear from other marketers in Europe […]

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Google I/O and the Push for Better Context
blog.hubspot.com

Google’s big I/O conference launched today, with a raft of product rollouts and introductions, including a new music service and improvements to its Maps app and Google+ social network. But the big-picture takeaway, to me anyway, was that Google, across almost every part of its business, is trying to create a

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today
blog.hubspot.com

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting.

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How a Sales Coaching Program Can Grow Your Business in Turbulent Times
blog.hubspot.com

Selling is hard work. Even though the economy is showing signs of turning around and sales organizations are ramping up their efforts, there are still significant challenges to overcome. Sales representatives are taking on bigger territories, facing higher quotas, and making more customer contacts than ever — but according to my company’s latest study, fewer than […]

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What Would a 'Mad Men' Era Ad Campaign Look Like Today?
blog.hubspot.com

This is an excerpt from our ebook, Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past. Learn more about your favorite classic ad campaigns by downloading the ebook today! In 1946, America had only 12 TV stations broadcasting to the public. With a single TV spot, advertisers could sit back and relax, knowing their ads would […]

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