Marketing Strategies Chicago

4 Content Curation Tips You Can Take from Brand Success Stories
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Many companies that are implementing content marketing are struggling with producing sufficient content, and simultaneously producing relevant and engaging content. According to CMI’s 2013 B2B Content Marketing report, 64 percent of content marketers say that creating sufficient content is their greatest challenge. As a result, many marketers are turning toward content curation, the practice of finding, […]

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B2C vs. B2B Content Marketing: 3 Experts in The Big Debate [Video]
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When it comes to content marketing, are B2B and B2C really all that different? In many ways, the key principle is the same: You need to create useful and engaging content with the reader in mind.  I’ll admit: I’m a B2B gal, and I’ve always considered B2B content marketing to be more complex because there […]

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Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends [Research Report]
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The Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) have teamed up to produce Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends. For the last three years, CMI has produced North American research, and we are excited to add Australia to the mix. Content Marketing in Australia: 2013 Benchmarks, […]

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Four Ways To Make Your Emails Better – For Free! | Marketing Ideas You Can Copy
marketingideasyoucancopy.com

Here’s a guest post from Rebekah Henson, an email marketing expert… Marketing with email is an effective way to stay in touch with your customers, remind

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4 Content Marketing Ideas for Colleges and Universities
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With more than 4,000 accredited institutions of higher learning in the United States, an increasing focus on content marketing is essential. Here are 4 strategies to help colleges and universities …

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5 Tips to Connect with People in Twitter | Marketing Ideas You Can Copy
marketingideasyoucancopy.com

For Twitter to work means having followers. And having followers means creating tweets that compel people to follow. While some people automatically follow

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9 Archaic Practices Your Marketing Agency Shouldn’t Be Getting Away With
blog.hubspot.com

Parts of this post are excerpted from our brand new ebook, 7 Things a Marketing Agency From the Future Would Never Say. If you’d like to learn more about the changing landscape of digital marketing and how marketing agencies should be prepared to adapt, download your free copy now! It’s not the easiest time to […]

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7 Social Media Tools Salespeople Should Keep in Their Back Pockets
blog.hubspot.com

Inbound marketers have jumped on the idea of using social media to spread content, and generate traffic and leads. But is your sales team making the most of all the social media tools and features out there? Maybe. Maybe not. Believe it or not, social media can be utilized all the way through the bottom […]

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How to Improve Email Clickthrough Rate by 583%
blog.hubspot.com

Let’s face it: We all get a deluge of email every day. And as marketers, there are lots of ways we try to increase the response rates to the emails we send. The key metric for email marketing is usually clickthrough rate (CTR), not open rate, and for our industry, the average email clickthrough rate […]

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