Marketing Strategies Chicago

Search Has Changed. Here’s How Your Content Needs to Evolve.
blog.hubspot.com

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape — but with over 3.5 billion searches per day on Google alone, search is a channel […]

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The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]
www.marketingprofs.com

Today’s infographic explores three perils of programmatic ad buying and explains how to make sure your brand is safe, your ads are viewable, and your reputation is safe from fraudsters. Read the full article at MarketingProfs

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How to Build a Chatbot from Pitch to Promotion
blog.hubspot.com

In April 2016, something happened at Facebook that would quickly result in a revolutionary paradigm shift on the horizon of online communication — from mobile to desktop, marketing to services, personal to corporate — everything, really. Messenger opened its doors to developers with an invitation to create chatbots — something of which roughly 78% of online […]

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Why the "Pivot to Video" Is Misguided
blog.hubspot.com

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed — because between video explainers on Facebook, Game of Thrones, and Netflix, that average is closer to my daily minimum time spent watching videos. After all, 2017 is “the year of video” — so why shouldn’t people consume […]

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Mumbai Escorts, Female Independent Escorts Service in Mumbai – Karishma Sharma
www.karishmasharma.com

Book the most Lovable Mumbai Escorts Karishma Sharma, a female independent escorts in mumbai who can give extra pleasures services to clients

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How to Create Compelling Content as an Amateur Writer: 7 Frameworks to Try
blog.hubspot.com

Just over a year ago, my business partner and I bet the future and success of our company on content marketing. We dismissed our sales team and put all our efforts into SEO and content. As an engineer, I get the technical aspects of this process. I can use SEO tools to identify opportunities, I […]

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The 5 Best Messaging Apps for Marketing in 2017
blog.hubspot.com

Remember only being able to send 1,000 texts each month? My mom definitely remembers our phone bills when I doubled that amount every week in middle school. Thankfully, companies created messaging apps to provide free and unlimited messaging, which was a refreshing solution for rigid text message limits and their lofty costs. But messaging apps […]

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How to Build a Remarkable 21st Century Brand
blog.hubspot.com

Economic disruptions produced by the ongoing technological revolution, rising uncertainty in global markets, and crises of complexity generated by social media all make this an exceptionally challenging time for organizations seeking to create or refine their brand identities. Explored in what follows are critical issues to address in assembling a comprehensive branding program, based on […]

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How 11 Students Built a Company's Inbound Strategy with HubSpot Certifications
blog.hubspot.com

If you’re familiar with the HubSpot Academy, then you know it offers online certifications and free tools to help people all over the world learn how to market, sell, and grow an inbound business. Recently, HubSpot Academy launched its Education Partner Program, which helps college and university professors teach inbound marketing, sales, and provides guidance on […]

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