When we’re searching for a soul mate, we look for someone that’s smart, funny, caring, all that stuff. But most of all? We look for someone that’s dependable. If we’re going to invest our lives in a person, we have to be able to depend on them, right? Falling in love with a brand isn’t […]
If you’re a photographer and someone mentions GoPro, you think of a super-sturdy camera for the adventurous. Why is that? Because GoPro has done a good job defining their brand.
When we started HubSpot, we set out to transform the way the world does marketing. We believed then, and still believe now, that the marketing playbook is broken and that reinventing the playbook presents a great opportunity. The approach that will win the hearts and minds of customers leverages content and context to create marketing […]