Offline Marketing Archives - Page 60 of 64 - Internet Marketing Chicago

ESPN May Well Be the Smartest Media Brand on the Internet
blog.hubspot.com

Yesterday I wrote about INBOUND keynote speaker Nate Silver’s decision to move his FiveThirtyEight blog from The New York Times to ESPN/ABC, and said the move reflected the rise of the “free agent journalist.” The gist of that story was that Silver has built his own free-floating plug-and-play media brand which he can attach to […]

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Nate Silver and the Rise of the Free Agent Journalist
blog.hubspot.com

Statistics wizard Nate Silver, a keynote speaker at HubSpot’s INBOUND conference in August in Boston, made news over the weekend by deciding to move his FiveThirtyEight blog from The New York Times to ESPN and ABC News. Losing Silver will be a blow to the reputation of

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More Sharknado Coming Your Way, and Other Inbound Stories of the Week
blog.hubspot.com

Happy sweltering Sunday, readers! At least it’s sweltering here. Holy humidity. I’ll remember this feeling when my face is so cold it’s hot come January. Anyhoo, some cuh-razy things happened this week. Some are marketing-related. Others I’m going to find loose marketing tie-ins for,

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How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]
blog.hubspot.com

We’ve all heard the expression, “You can talk the talk, but can you walk the walk?” This idiom means a lot, particularly when it comes to proving your worth in the job market. Interviewers are constantly brainstorming new and unique questions for evaluating a candidate’s true potential, and while LinkedIn 

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Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust
blog.hubspot.com

Let’s level. Are Millennials just tablet-toting whiners living in their parents’ basements? In short, no. Of course not. But we’re marketers; the only part of that much belabored stereotype we care about is maybe the tablet-toting part. What’s more interesting is the fact that, according to USA Today, Millennials represent

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The Non-Designer’s Essential Glossary of Web Design Terms
blog.hubspot.com

When I started my first job, I did everything my tiny marketing team needed at a moment’s notice. Although I was more experienced in blogging and social media management, I was soon pulled into design projects. One day I was mocking up an infographic; the next, I was designing an ebook, and then the day after, […]

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The Ultimate Editing Checklist
blog.hubspot.com

As we all know, content creation isn’t as simple as just stringing together a few words and clicking “publish.” At least all high-quality content creators know this. From start to finish, content creation has quite a few steps if you really think about it — concepting, production, and the whole editorial process. Unfortunately, it’s that […]

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The 7 Principles of Conversion-Centered Landing Page Design
blog.hubspot.com

Designing an optimized landing page isn’t exactly a cakewalk. If you want to achieve a respectable conversion rate, that is. So … how schooled are you in the concept of conversion-centered design? Conversion-centered design (CCD) is a discipline targeted specifically at designing

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The 12 Worst Things About Conferences We're Officially Nixing
blog.hubspot.com

Some events are cool. Some events are as stale as a week-old pizza crust. Okay. Confession time. I’ve done all the following at corporate events: fallen asleep sitting up, gotten a la-hot of work done on my mobile device, found refuge in an isolated corner, Googled how to grow an indoor herb garden.

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