Offline Marketing Archives - Page 6 of 53 - Internet Marketing Chicago

How to Find a Great Mentor at Any Stage of Your Career
blog.hubspot.com

Have you ever had your mind blown by a little kid’s wisdom? More often than not,they tend to have surprisingly astute yet simple observations in life. (Case in point — noting to my Dad, at age two, that my Mom “keeps the money in her purse” when I was told he couldn’t buy a toy […]

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How to Get Verified on Twitter [Infographic]
blog.hubspot.com

What do Anna Kendrick, Serena Williams, and Dharmesh Shah all have in common? Aside from the fact that you can hear from all three at INBOUND 2016, each of these people has a verified account on Twitter. You know, the little blue checkmark? That blue “verified” badge indicates to Twitter users that the individual or organization is authentic and that their content […]

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How Building Tools Can Generate New Leads for your Agency
blog.hubspot.com

When you think of driving leads for your agency or business online, what comes to mind? I bet it’s the usual suspects — SEO, paid search, content marketing — all of which are important and can be fantastically profitable. But what if you could build something new to give your clients an advantage? Building your […]

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How to Plan & Execute Effective 'Welcome' Emails
blog.hubspot.com

How successful are your ‘welcome’ emails?  On average, ‘welcome’ emails receive an unusually high open rate of 50% — making them 86% more effective than newsletters.  These emails are responsible for setting the tone and creating expectations with your newest subscribers and customers. This is where you educate your prospective customers about the products or services you […]

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How to Use Snapchat for Business: A Guide for Marketers [Free Ebook]
blog.hubspot.com

It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app.  But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform — in large part because of its rapid growth. According to Bloomberg, the app has more than 60 million […]

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How to Incorporate User Generated Content into Your Nonprofit Marketing
blog.hubspot.com

A central pillar for successful inbound marketing is the ability to forge a trusting relationship with your prospects and members. People can be influenced by the content your organization creates, but they love love love hearing from your current constituents more. User generated content (UGC) is the ultimate form of social proof – that validation […]

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8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]
blog.hubspot.com

The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn’t change, but as consumer habits evolve, marketers and salespeople must adapt to better connect with and help their prospects and customers. To better understand how consumers are changing, we collected data from 4,500 marketers and salespeople from around the globe, […]

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How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]
blog.hubspot.com

Banner ads get a bad rap, and are often thought of as old-school due to their disruptive nature. But believe it or not, there’s way to make inbound-y banner ads that actually drive results. However, even marketers that recognize the value of banner ads struggle to design ones that don’t seem spammy, let alone ones […]

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An Introduction to Blogging for Nonprofits [FREE EBOOK]
blog.hubspot.com

If there’s one marketing tactic that nonprofits often undervalue, blogging would likely be it.  What’s so great about blogging? Blogging is a low-cost marketing asset with long-term returns. It is strongly related to attracting high-quality traffic, generating new supporters, and increasing awareness for your mission. But getting started with (or perfecting the art of) blogging […]

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