Offline Marketing Archives - Page 6 of 64 - Internet Marketing Chicago

How to Actually Monetize Facebook Traffic with Messenger
blog.hubspot.com

For years, Facebook has been one of the best places to build and reach your audience. Over that same period of time, though, it’s become much more of a pay-to-play channel. In the earlier days of Facebook, you could create a post and count on your audience seeing it. Now, you’re lucky if that content […]

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Using Human-Centered Design to Create Better Products (with Examples)
blog.hubspot.com

To understand what human-centered design is, let’s start with what it isn’t. Imagine you work at a gaming design company, and one day your boss comes to you and says, “Teenagers these days — they need to get off their phones. Let’s design a crossword-puzzle board game for teenagers — they’d welcome the opportunity to […]

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This is How Blockchain Could Change Digital Marketing Forever
blog.hubspot.com

Some execs think it’s the future universal currency, while others consider it a “disgusting…noxious poison.” What could elicit such extreme feelings in complete opposite directions? Bitcoin, of course. The price of the popular cryptocurrency has been up and down, shedding about 50% of its value in the first three months of 2018 before a slight […]

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Site Search: The Secret to Doubling Your Chances of On-Site Conversion
blog.hubspot.com

You’ve spent weeks crafting your website, and it looks great. At a glance, visitors can see exactly what your company sells, and what you stand for. You have a navigation at the top of the page that brings users to your pricing page, an ‘About Us’ page, and a blog. There are even clear CTAs […]

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Facebook Has Launched Its Political Ad Archive
blog.hubspot.com

Facebook today unveiled the publicly searchable archive of political ads it said it would develop in April. The launch comes alongside new labeling requirements for all election- and issue-based ads, which includes a disclosure of who paid for them. The History of These Changes These latest developments come after months of efforts by Facebook to […]

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Every Business Has an Origin Story: A Lesson in Branding
blog.hubspot.com

“We’ve lost our way.” I’ve heard this from clients countless times. And it’s no wonder people are saying this: today’s businesses have to evolve very quickly because employees rarely stay in one job for their whole careers and technology is growing so fast that it’s a constant battle to keep up with the next new […]

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Tougher Questions and Even Fewer Answers at Mark Zuckerberg's European Parliament Appearance
blog.hubspot.com

When Facebook CEO Mark Zuckerberg testified before Congress last month, one of the biggest criticisms to follow it was the lack of preparedness among the lawmakers asking questions. So when European Parliament president Antonio Tajani confirmed that Zuckerberg would be appearing before its Conference of Presidents, many took it as a sign that he would […]

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Where’s Video Going? 10 Trends to Watch [Infographic]
blog.hubspot.com

Once upon a time, a focal point in the family room was a sizable, heavy box that delivered picture shows into our lives. Families arranged the furniture so you could see its magical screen while listening to its simple little speaker. When you turned it on entertainment and information came a-flickering into your life. You […]

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The 17 Best Photoshop Filters & Plugins of 2018
blog.hubspot.com

There’s no denying that Adobe Photoshop is a powerful photo editing tool, with loads of built-in features and effects. In fact, if you’re a marketer with little (or zero) photography or graphic design experience, Photoshop can sometimes feel a bit overwhelming. However, if you’ve spent years learning the ins and outs of Photoshop, you might […]

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