You’re smart. You’re already aware that content plays a huge role in today’s world of inbound marketing. You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites — but the rest of the world is still catching on.
Last fall, tech billionaire and Dallas Mavericks owner Mark Cuban made waves when he loudly and publicly blasted Facebook for changing its rules in a way that made it harder for brands to reach their audiences. Cuban said he (and the 70 companies he’s invested in) would turn away from Facebook and focus attention on […]
Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured. Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history.
If I had to boil down the definition of high-quality content into one phrase, it’d be “content that provides value.” I know. Super vague, right? The fact of the matter is, content quality depends on a variety of factors, and it’s largely influenced by what’s valuable to your particular audience. But I’m going to go […]
When I first started at HubSpot a couple years ago, one of the first pieces of content I was asked to help create was a compilation of marketing quotes from a bunch of really smart people in the inbound marketing industry. It was an amazing project to start with because it helped me get a […]
When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was … indifferent. Actually, I thought it was more likely it would complicate conversations and give spammers additional ways to pollute comment sections.
Shel Israel writes The Social Beat blog column at Forbes.com and has authored four books about digital media’s impact on business. He’s now working on his fifth book, The Age of Context: How it Will Change Your Work and Life with Robert Scoble, due to be published in October. I got a chance to catch up with Israel to […]
As head of HubSpot’s creative and design team, I spend nearly every day acting as the translator between my designers and the rest of the company, particularly executives, marketers, and salespeople, (i.e. those folks whose jobs are often held to more formal or quantitative metrics). Obviously, it should come as no surprise that there is […]
The only certainty in the SEO world — or, really, the digital marketing world — is change. And over the past two years, we have seen a whole lot of it. Both Google Panda & Penguin have severely disrupted what works for search marketers, leaving many rather confused about what they should be doing to attract more organic […]