Offline Marketing Archives - Page 58 of 65 - Internet Marketing Chicago

Targeting Email Marketing by Persona Improves Clickthrough Rate 16% [New Data]
blog.hubspot.com

Personalizing emails is more than customizing the first sentence to include the recipient’s first name. True, valuable personalizations cater every marketing message to the right person at the right time. Last summer, we began experimenting with persona-based segmentation. Personas are fictional representations of your ideal

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Your Graphs Look Like Crap: 9 Ways to Simplify and Sexify Data
blog.hubspot.com

Remember your last marketing team meeting? That one person spoke to your team and just started throwing data at you from your monthly marketing reporting deck. No context — just numbers, graphs, and the occasional pop of color. Instead of intriguing you, he or she put you to sleep — it was really hard to […]

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How Does Your Company Stack Up? The Latest Trends in B2B Content [Infographic]
blog.hubspot.com

One of my favorite things in grade school was that whole “gold star” system. Remember it? You do something well in the classroom and you get a shiny gold star next to your name on a chart of your whole classmates. So, at any given time, you can look around and see how you’re stacking […]

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]
blog.hubspot.com

I once went to a marketing conference. I don’t remember the name of it. What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, “B2B is still P2P” (meaning person-to-person, not peer-to-peer illegal downloading ;).

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How to Run a Successful Time-Based Crowdfunding Campaign
blog.hubspot.com

Without a doubt, crowdfunding has been gaining mightily in popularity during the last few years. In a previous webinar we hosted with StayClassy, we detailed the ins and outs of crowdfunding (also known as peer-to-peer fundraising), the different types of peer-to-peer campaigns, and how several of StayClassy’s

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10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
blog.hubspot.com

There are 3 billion searches a day on Google. Yes, we said billion. One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants,

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10 Deadly Reasons Most Websites Fail [SlideShare]
blog.hubspot.com

22 years ago, something remarkable happened. 36-year-old physicist Tim Berners-Lee, changed the world forever using just a few lines of computer code. That day, the first ever website was born.

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Is Social Media Killing Brands?
blog.hubspot.com

This past week, I heard something that I hope to never hear again in my life. I was at Content Marketing World, sitting in on a morning keynote, quietly sipping my coffee when I heard the keynote presenter, the “father of integrated marketing,” say, “Social media is probably killing brands.”

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Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing
blog.hubspot.com

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We’ve seen for years that emails which are personalized to the recipient do better than their generic counterparts.

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