If you’ve been an inbound marketer for at least the last five minutes, you know that visual content and social media go together like peanut butter and jelly. Social networks are increasingly featuring and promoting visual content — it seems like every day, a new network is adding another visual content feature or amping up […]
Whether it’s hosting the perfect Halloween party or planning your Black Friday shopping, many businesses assume that holiday spending happens in-store. But a new survey from Accenture shows that 65% of shoppers will be searching online before deciding to make a purchase in-store. Meanwhile, 42% of consumers surveyed plan to spend at least half of […]
Personalizing emails is more than customizing the first sentence to include the recipient’s first name. True, valuable personalizations cater every marketing message to the right person at the right time. Last summer, we began experimenting with persona-based segmentation. Personas are fictional representations of your ideal
Remember your last marketing team meeting? That one person spoke to your team and just started throwing data at you from your monthly marketing reporting deck. No context — just numbers, graphs, and the occasional pop of color. Instead of intriguing you, he or she put you to sleep — it was really hard to […]
One of my favorite things in grade school was that whole “gold star” system. Remember it? You do something well in the classroom and you get a shiny gold star next to your name on a chart of your whole classmates. So, at any given time, you can look around and see how you’re stacking […]
I once went to a marketing conference. I don’t remember the name of it. What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, “B2B is still P2P” (meaning person-to-person, not peer-to-peer illegal downloading ;).
Without a doubt, crowdfunding has been gaining mightily in popularity during the last few years. In a previous webinar we hosted with StayClassy, we detailed the ins and outs of crowdfunding (also known as peer-to-peer fundraising), the different types of peer-to-peer campaigns, and how several of StayClassy’s
There are 3 billion searches a day on Google. Yes, we said billion. One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants,