Designing an optimized landing page isn’t exactly a cakewalk. If you want to achieve a respectable conversion rate, that is. So … how schooled are you in the concept of conversion-centered design? Conversion-centered design (CCD) is a discipline targeted specifically at designing
Some events are cool. Some events are as stale as a week-old pizza crust. Okay. Confession time. I’ve done all the following at corporate events: fallen asleep sitting up, gotten a la-hot of work done on my mobile device, found refuge in an isolated corner, Googled how to grow an indoor herb garden.
Marketing can be an amazing thing. If done right, campaigns can make you feel something — happy, sad, or just a little bit closer to your fellow human beings. If done wrong, however, you may still feel something … but it’s probably not what the company had in mind. Even when the company’s trying to […]
I have a friend who works at a very big national publication and is a genius at making lists for the web. Her lists go viral and generate millions (I mean literally millions) of pageviews. She sees this as a curse. Because she wants to be a “real” journalist, meaning: someone who writes articles. But […]
You’re smart. You’re already aware that content plays a huge role in today’s world of inbound marketing. You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites — but the rest of the world is still catching on.
Last fall, tech billionaire and Dallas Mavericks owner Mark Cuban made waves when he loudly and publicly blasted Facebook for changing its rules in a way that made it harder for brands to reach their audiences. Cuban said he (and the 70 companies he’s invested in) would turn away from Facebook and focus attention on […]
Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured. Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history.
If I had to boil down the definition of high-quality content into one phrase, it’d be “content that provides value.” I know. Super vague, right? The fact of the matter is, content quality depends on a variety of factors, and it’s largely influenced by what’s valuable to your particular audience. But I’m going to go […]
When I first started at HubSpot a couple years ago, one of the first pieces of content I was asked to help create was a compilation of marketing quotes from a bunch of really smart people in the inbound marketing industry. It was an amazing project to start with because it helped me get a […]