Two years ago, when we set out to build Workflows, HubSpot’s answer to marketing automation, we challenged ourselves to build not a better spamming engine, but a tool and a methodology that would help our customers create a nurturing experience people would love.
A few months ago, someone tweeted at me. It said, “Great article, @gsosk” with a link to a post I had written quite a long time ago for a company. I’m always deeply flattered when people share my content — especially if it’s something that’s come out a while ago. But this time, I didn’t […]
The holiday season isn’t the only time your organization should be saying thank you and showing your appreciation of your supporters — but it’s a great time to start. In a recent podcast by the Chronicle of Philanthropy, fundraising consultant Claire Alexrad and Julia Wilson of One Justice shared
This post originally appeared on Up and to the Right, a new section of Inbound Hub. To read more content like this, subscribe to Up and to the Right. I very often run across news items that are worth sharing, and while I don’t have the time or space to devote a full blog post […]
I had the idea for this blog post, got really excited brainstorming it with my team, and then I was like, “Wait, I’m sure people have done this before.” So I Googled it, and they have — but hey, doesn’t mean we can’t still have our own fun. So we checked out the news and The […]
Do you remember the day Old Spice and Taco Bell started trash-talking to each other on Twitter? It was soooo funny. How about the time a follower joked that bird poop could easily destroy a Smart Car and Smart Car responded with this? The best moments on Twitter are always the unscripted ones and embody what […]
What kinds of new, original offers can I create? What different types of blog posts can I try out? How do I ensure all of my content is high-quality? At one point or another, all inbound marketers ask themselves these questions — and they should. After all, it’s good to constantly seek out new types […]
I’ll give you the answer one of my college professors gave to students who asked how long their term papers should be: As long as it needs to be. (Helpful, right?) But really, your blog posts are no different. They should be as long as they need to be to serve their purpose — whether that’s
In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. What’s going on? Why would Google make this change? And how will it affect the typical small business advertiser? Let’s take a closer look.