I’ll give you the answer one of my college professors gave to students who asked how long their term papers should be: As long as it needs to be. (Helpful, right?) But really, your blog posts are no different. They should be as long as they need to be to serve their purpose — whether that’s
In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. What’s going on? Why would Google make this change? And how will it affect the typical small business advertiser? Let’s take a closer look.
A whitepaper from Cvent notes 80% of companies are convinced they provide a superior customer service. But only 8% of their customers agree. Ouch. Despite being on the business and marketing side, I see where people are coming from. For instance, the other day, I saw a commercial for one of the worst brands I’ve […]
Twitter announced a slight tweak to its timeline today — it’ll begin showing images in your tweet stream. But wait, Twitter already shows images in my tweet stream. Yes, kind of. You can see images and other
This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and was left SMH at some trolls I found, so I said BFN to Twitter. Didn’t understand what I just said? Don’t worry — that used to be gobbledygook to me, too.
Here’s something companies nationwide may not realize: Giving Tuesday isn’t just for nonprofits. Just because this is news to some businesses doesn’t mean it is for others. Many for-profit companies are partnering with and participating in Giving Tuesday in some capacity this year.
Thinking about investing in marketing automation? Before you get too far, take a look at a series of new studies of marketing automation and its effectiveness. The links to the studies and analysis are below, but here are the two key takeaways from the data:
The idea of transparency has been a growing trend in the for-profit and nonprofit worlds, and now, foundations are the targets. But this is not a new concept. Back when the Foundation Center was founded in 1956, its founding quote was that “foundations should have glass pockets,” meaning there is a need for transparency from
Marketers looove talking about website design. Why wouldn’t we? It’s fun! But smart inbound marketers take an objective approach so their websites yield actual ROI. To be that kind of marketer, start with this free ebook about the essentials, and this post laying out key terminology.