Let’s level. Are Millennials just tablet-toting whiners living in their parents’ basements? In short, no. Of course not. But we’re marketers; the only part of that much belabored stereotype we care about is maybe the tablet-toting part. What’s more interesting is the fact that, according to USA Today, Millennials represent
When I started my first job, I did everything my tiny marketing team needed at a moment’s notice. Although I was more experienced in blogging and social media management, I was soon pulled into design projects. One day I was mocking up an infographic; the next, I was designing an ebook, and then the day after, […]
As we all know, content creation isn’t as simple as just stringing together a few words and clicking “publish.” At least all high-quality content creators know this. From start to finish, content creation has quite a few steps if you really think about it — concepting, production, and the whole editorial process. Unfortunately, it’s that […]
Designing an optimized landing page isn’t exactly a cakewalk. If you want to achieve a respectable conversion rate, that is. So … how schooled are you in the concept of conversion-centered design? Conversion-centered design (CCD) is a discipline targeted specifically at designing
Some events are cool. Some events are as stale as a week-old pizza crust. Okay. Confession time. I’ve done all the following at corporate events: fallen asleep sitting up, gotten a la-hot of work done on my mobile device, found refuge in an isolated corner, Googled how to grow an indoor herb garden.
Marketing can be an amazing thing. If done right, campaigns can make you feel something — happy, sad, or just a little bit closer to your fellow human beings. If done wrong, however, you may still feel something … but it’s probably not what the company had in mind. Even when the company’s trying to […]
I have a friend who works at a very big national publication and is a genius at making lists for the web. Her lists go viral and generate millions (I mean literally millions) of pageviews. She sees this as a curse. Because she wants to be a “real” journalist, meaning: someone who writes articles. But […]
You’re smart. You’re already aware that content plays a huge role in today’s world of inbound marketing. You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites — but the rest of the world is still catching on.
Last fall, tech billionaire and Dallas Mavericks owner Mark Cuban made waves when he loudly and publicly blasted Facebook for changing its rules in a way that made it harder for brands to reach their audiences. Cuban said he (and the 70 companies he’s invested in) would turn away from Facebook and focus attention on […]