Dan Slagen is SVP of Marketing at Nanigans, and a former co-worker of mine. He agreed to hop on Gchat with me so I could learn what it’s like to be a marketer with limited marketing budget at his disposal. Here’s our conversation. Me: Hey Dan! Thanks for “sitting down” with me. We used to […]
Ready to get your hands dirty with some Twitter advertising? Now’s your chance! On April 30th, Twitter announced that advertising would finally be available to all users through the launch of its new, self-service ad platform. Previously, advertisers had to be invited to use Twitter ads — and spend a minimum amount of money per […]
Okay I’m just gonna say it. It’s Friday. It’s finally nice out (at least in my neck of the woods). And I’m having a hard time concentrating. Sooo … I may have floated over to my Facebook tab a couple of times looking for some yuk yuks.
A few years ago, Scott Adams (the “Dilbert” guy) wrote a somewhat provocative blog post in which he argued that if you’re carrying a smartphone with you at all times, then you’ve basically become a kind of cyborg. Adams posited that the smartphone represents an “exobrain” that augments the power of your feeble biological brain.
Life is busy. Marketers are trying to stay on top of content creation, messaging, branding, budget, industry trends — not to mention trying to find time for a personal life. This juggling act is a serious time commitment, but short and sweet inspiration isn’t (or at least we don’t want it to be).
More and more people each day are using their smart phones as a source of news and entertainment. In fact, over 600 million people use the Facebook mobile app while on the go, according to Facebook’s latest data. So instead of asking you if your company ready to join the mobile revolution, I’l ask you […]
Mobile advertising has been a hot topic lately. In fact, we’ve seen a number of online platforms invest heavily in mobile as a way to monetize their businesses and leverage the popularity of mobile adoption among users. And with this influx of mobile marketing opportunities, companies like you and me have benefited from more effective […]
Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to […]
Remember the good ol’ days when we found jobs through ads in the daily newspaper? Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships, according to John Bennett, director of the Master of Science at the McColl School of Business.