Two goldfish go out swimming. They come across an older fish headed in the other direction who waves a fin at them and says, “Morning fellas. How’s the water?” Both nod in response, swim away and then turn to each other and question aloud: “What the hell is water?”
A long time ago, IBM revolutionized sales with the introduction of BANT. The mantra is familiar to any salesperson: qualify your prospects based on their Budget, Authority, Needs, and Timeline. This used to work well. In a world where prospects didn’t know and could not figure out solutions to their own problems via a simple
We talk a lot about using your blog to answer questions your customers have. And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. Today’s question of the day: What is CRM?
Please raise your hand if you’ve ever felt personally victimized by PowerPoint. When you open it up, you’re hit with stark black Calibri font on a white background, killing any creative inkling you may have felt. It’s daunting enough to creating a 10-slide deck to report your monthly marketing
I don’t know if you know this, but we here at HubSpot kind of like blogging. So naturally, we’ve written about some of the best inbound marketing blogs on the internet (on our blog), but we hadn’t taken the time to find some of the best sales blogs out there.
Facebook’s latest News Feed algorithm update allows Facebook to surface more relevant content more easily based on your past engagement with a post, a friend, or a brand page. Essentially, they want to figure out what you enjoy and show you more of that, even if you missed something by a few hours. Among the factors […]
#INBOUND13 is just around the corner, so whether you bought your ticket six months ago or are still deciding whether or not to pull the trigger, here are 10 things you might not already know about INBOUND. Get excited. And if you haven’t already, get your tickets.
You know how we talk about using your blog to answer common questions that your leads and customers have? And sometimes even popping on over to Sales and Customer Service and asking them, “Hey, what kinds of questions do you get all the time?” That’s how this post was born. Because it turns out, a […]
“Three-fourths of the hours streamed on Netflix are spurred by the algorithms that recommend specific shows and movies based on a subscriber’s past viewing.” That’s what I read a few short weeks ago in the New York Times. That means more than three billion hours of the video streamed in Q1 on Netflix were prompted by […]