Here’s something companies nationwide may not realize: Giving Tuesday isn’t just for nonprofits. Just because this is news to some businesses doesn’t mean it is for others. Many for-profit companies are partnering with and participating in Giving Tuesday in some capacity this year.
Thinking about investing in marketing automation? Before you get too far, take a look at a series of new studies of marketing automation and its effectiveness. The links to the studies and analysis are below, but here are the two key takeaways from the data:
The idea of transparency has been a growing trend in the for-profit and nonprofit worlds, and now, foundations are the targets. But this is not a new concept. Back when the Foundation Center was founded in 1956, its founding quote was that “foundations should have glass pockets,” meaning there is a need for transparency from
Marketers looove talking about website design. Why wouldn’t we? It’s fun! But smart inbound marketers take an objective approach so their websites yield actual ROI. To be that kind of marketer, start with this free ebook about the essentials, and this post laying out key terminology.
If you’ve been an inbound marketer for at least the last five minutes, you know that visual content and social media go together like peanut butter and jelly. Social networks are increasingly featuring and promoting visual content — it seems like every day, a new network is adding another visual content feature or amping up […]
Whether it’s hosting the perfect Halloween party or planning your Black Friday shopping, many businesses assume that holiday spending happens in-store. But a new survey from Accenture shows that 65% of shoppers will be searching online before deciding to make a purchase in-store. Meanwhile, 42% of consumers surveyed plan to spend at least half of […]
Personalizing emails is more than customizing the first sentence to include the recipient’s first name. True, valuable personalizations cater every marketing message to the right person at the right time. Last summer, we began experimenting with persona-based segmentation. Personas are fictional representations of your ideal
Remember your last marketing team meeting? That one person spoke to your team and just started throwing data at you from your monthly marketing reporting deck. No context — just numbers, graphs, and the occasional pop of color. Instead of intriguing you, he or she put you to sleep — it was really hard to […]
One of my favorite things in grade school was that whole “gold star” system. Remember it? You do something well in the classroom and you get a shiny gold star next to your name on a chart of your whole classmates. So, at any given time, you can look around and see how you’re stacking […]