Offline Marketing Archives - Page 53 of 54 - Internet Marketing Chicago

Google I/O and the Push for Better Context
blog.hubspot.com

Google’s big I/O conference launched today, with a raft of product rollouts and introductions, including a new music service and improvements to its Maps app and Google+ social network. But the big-picture takeaway, to me anyway, was that Google, across almost every part of its business, is trying to create a

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today
blog.hubspot.com

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting.

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How a Sales Coaching Program Can Grow Your Business in Turbulent Times
blog.hubspot.com

Selling is hard work. Even though the economy is showing signs of turning around and sales organizations are ramping up their efforts, there are still significant challenges to overcome. Sales representatives are taking on bigger territories, facing higher quotas, and making more customer contacts than ever — but according to my company’s latest study, fewer than […]

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A Chat With a Marketer Who Has to Fight for His Budget
blog.hubspot.com

Dan Slagen is SVP of Marketing at Nanigans, and a former co-worker of mine. He agreed to hop on Gchat with me so I could learn what it’s like to be a marketer with limited marketing budget at his disposal. Here’s our conversation. Me: Hey Dan! Thanks for “sitting down” with me. We used to […]

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Twitter Opens Advertising to All: Here's How it Works
blog.hubspot.com

Ready to get your hands dirty with some Twitter advertising? Now’s your chance! On April 30th, Twitter announced that advertising would finally be available to all users through the launch of its new, self-service ad platform. Previously, advertisers had to be invited to use Twitter ads — and spend a minimum amount of money per […]

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10 Brands Whose Visual Facebook Content Tickles Our Funny Bone
blog.hubspot.com

Okay I’m just gonna say it. It’s Friday. It’s finally nice out (at least in my neck of the woods). And I’m having a hard time concentrating. Sooo … I may have floated over to my Facebook tab a couple of times looking for some yuk yuks.

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Selling to Cyborgs: Marketing in the Age of Google Glass
blog.hubspot.com

A few years ago, Scott Adams (the “Dilbert” guy) wrote a somewhat provocative blog post in which he argued that if you’re carrying a smartphone with you at all times, then you’ve basically become a kind of cyborg. Adams posited that the smartphone represents an “exobrain” that augments the power of your feeble biological brain.

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20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]
blog.hubspot.com

Life is busy. Marketers are trying to stay on top of content creation, messaging, branding, budget, industry trends — not to mention trying to find time for a personal life. This juggling act is a serious time commitment, but short and sweet inspiration isn’t (or at least we don’t want it to be).

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How to Optimize Your Social Content for the Facebook Mobile App
blog.hubspot.com

More and more people each day are using their smart phones as a source of news and entertainment. In fact, over 600 million people use the Facebook mobile app while on the go, according to Facebook’s latest data. So instead of asking you if your company ready to join the mobile revolution, I’l ask you […]

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