Offline Marketing Archives - Page 5 of 60 - Internet Marketing Chicago

What's Happening at Facebook? A Breakdown of the Ongoing Data Story
blog.hubspot.com

Update on March 19, 2018, 5:30 PM EST: Cambridge Analytica has suspended its CEO, Alex Nix, in light of footage aired by British television station Channel 4. That footage is discussed below. When Facebook shared a story in its official newsroom at 9:00 p.m. on Friday night, it didn’t bode well for anyone. Maybe it […]

8
Like
Save
3 Ways to Spot a Liar In an Interview (And What to Do About It)
blog.hubspot.com

Let’s be honest (which, we admit, may be slightly ironic for an article about lying) and confess we’ve all been tempted to lie in an interview. But most of us also know telling whoppers will get us nowhere fast, and so, we give it to a recruiter straight — for better or worse. Unfortunately for […]

7
Like
Save
How to Write Facebook Messenger Copy That Converts
blog.hubspot.com

Facebook Messenger marketing is more straightforward than you might think. I’ve built countless bots and ran marketing campaigns at scale that drove great results. Along the way, I learned a big ugly truth that most companies don’t realize until it’s too late: Most users don’t know how to interact with bots on Messenger yet. But […]

7
Like
Save
How to Create the Perfect Instagram Images to Sell Your Brand
blog.hubspot.com

Photographs are emotional time machines: they transport us to places of which we’ve only dreamed, remind us of past experiences we long to recreate, and spark inspiration for future adventures. It is not the photographs themselves that stir up these emotions, but rather the memories and aspirations we associate with them. Instagram is a visual […]

7
Like
Save
15 of the Best Lifestyle Mobile Apps You Need in Your Pocket
blog.hubspot.com

Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It’s no longer a 10-minute math problem. Lifestyle apps constanly appear in the Apple App Store and Google Marketplace and at least attempt to make our lives easier. Not only have some of our […]

9
Like
Save
Should You Let a Bot Write Your Content?
blog.hubspot.com

Everyone thinks they can write. Even, it would seem, robots. But do these automated writers really have the ability to produce content to rival the work produced by those of us who write for a living? Should we see them as a threat? Likewise, whether you are a brand manager within retail, travel, finance or […]

4
Like
Save
Facebook Says It's Fixing the Fake News Problem, but This Fake Video Got 16 Million Views
blog.hubspot.com

There’s really nothing like a truly spectacular lunar event.  I remember the first time I saw a lunar eclipse, for example — I was in the third grade and, for the first time, didn’t immediately tune out my Dad’s seemingly endless enthusiasm for science and history. I also remember the first time I first witnessed […]

9
Like
Save
Why It’s Easy to Market Your Clients But Not Yourself
blog.hubspot.com

If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour. You know how all the productivity gurus describe “being in flow”? That’s kind of what happens. My brain starts overflowing with answers. “Oh! You need to do X. You need to say […]

6
Like
Save
2 Simple Frameworks That Will Make You a Better Storyteller
blog.hubspot.com

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. When the subject comes up, a lot of folks get nervous. They say things like, “Well, I’m no Hemingway!” or some other nervous response. The pressure of storytelling can keep a lot of people […]

4
Like
Save