Offline Marketing Archives - Page 5 of 55 - Internet Marketing Chicago

How to Use Wistia: A Step-by-Step Guide
blog.hubspot.com

Whether you’re a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And if you haven’t experimented with this powerful medium yet, you’re missing out — 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. When […]

9
Like
Save
Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day
blog.hubspot.com

“If you can’t beat ‘em, join ‘em.” This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day. […]

7
Like
Save
From the Phonograph to Spotify: The History of Streaming Music
blog.hubspot.com

Introducing “Posts as a Podcast”: Explore something new on your daily commute, at the gym, or from the comfort of your desk. We’re turning our favorite posts into bite-sized podcasts for your listening pleasure. So grab a cup of coffee, sit back, and let us tell you a story. Once upon a time, in a […]

10
Like
Save
The Beginner's Guide to Small Business Marketing Online
blog.hubspot.com

According to Forbes, 80-90% of consumers research purchases online before buying.  Whether you’re in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital […]

6
Like
Save
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
blog.hubspot.com

You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to […]

4
Like
Save
10 Impressive Examples of Influencer Marketing Campaigns
blog.hubspot.com

You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That’s great news for marketers — right?  Not so […]

9
Like
Save
Marketing Research to Bookmark for Your Next Blog Post
blog.hubspot.com

If you thought your research days were over when you graduated from high school or college, think again. If you create any kind of content as part of your role, your arguments should be well-supported with data. Why is research so important? It makes your claims credible, your content authoritative, and helps you earn more […]

4
Like
Save
9 Client Reporting Tools That Will Save Your Agency Time
blog.hubspot.com

You love data. Nothing makes you — and your client — happier than a chart that shows just how great a campaign is performing.  But collecting all that data each month, organizing it, creating charts, and writing up reports is draining your team’s time.  Typically, agency staffers spend around four or five hours per client each month reporting […]

2
Like
Save
How to Learn Excel Online: 12 of the Best Resources for Excel Training
blog.hubspot.com

Like many marketers, I have a bit of experience with Microsoft Excel. I’ve used it to organize events, plan meals, and sort data — but I don’t have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I’m constantly subjecting myself to the tedium of updating my spreadsheets manually. I’m […]

4
Like
Save