Offline Marketing Archives - Page 2 of 53 - Internet Marketing Chicago

Creative Work Relies on Failure
blog.hubspot.com

Everyone wants to be creative, yet many of us are too fearful to pursue our most creative ideas. Why? Our fearful reaction is not a matter of choice — it’s often a knee-jerk reaction that can be attributed to our biology. According to Adobe’s State of Create report, “At work, there is tension between creativity and […]

10
Like
Save
Why Agencies That Conduct Market Research Grow Faster
blog.hubspot.com

You’re a busy marketer. Your days are full of client meetings, brand research, marketing strategy sessions … Who has time to do market research for their own marketing agency? If you think market research is for clients only, better think again. As a marketer, it’s equally important for you to understand your market, its wants […]

9
Like
Save
4 Strategies to Spark On-Demand Creativity
blog.hubspot.com

Back in the “Mad Men” days, only writers and artists were held accountable for driving an agency’s creativity. Today, that dynamic has expanded to include just about everyone. Whether it’s the account services team bringing fresh ideas to clients, the business development team finding new ways to engage with prospects, or creative services producing content, […]

7
Like
Save
How to Build a Productive Company Culture
blog.hubspot.com

Every company has a culture, much like every individual has a personality. And like a personality, a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal, like productivity. This article is about the latter. It’s about creating a culture that’s […]

7
Like
Save
Organic Networking: 3 Tips for Natural Success
blog.hubspot.com

Every interaction you have, with everyone from your pet sitter to your massage therapist, is an opportunity to network professionally. But how do you most effectively represent and market your company or personal brand without seeming opportunistic, inappropriate, or intrusive? Here are some quick tips to help you make connections, expand your social network, and […]

4
Like
Save
6 Steps to Transform Your Agency Leaders Into Consistent Content Creators
blog.hubspot.com

If you’re fortunate enough to work at an agency full of brilliant individuals, you’ve probably experienced the following: You’re in a leadership meeting debating different approaches to solving a problem, and a lot of ideas are on the table. Suddenly, someone’s voice cuts through the noise, and what she shares is so inspirational and well […]

3
Like
Save
What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
blog.hubspot.com

The word “guerrilla,” in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word “marketing,” and it makes a lot of people ask, “Huh?” But guerrilla marketing isn’t some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound […]

8
Like
Save
How to Use Wistia: A Step-by-Step Guide
blog.hubspot.com

Whether you’re a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And if you haven’t experimented with this powerful medium yet, you’re missing out — 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. When […]

9
Like
Save
Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day
blog.hubspot.com

“If you can’t beat ‘em, join ‘em.” This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day. […]

7
Like
Save