Offline Marketing Archives - Internet Marketing Chicago

How to Learn Social Media Marketing: 30 Resources for Beginners
blog.hubspot.com

Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put […]

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14 of the Stupidest Cover Letter Mistakes to Avoid
blog.hubspot.com

Most job seekers’ cover letters are merely an introduction. An accurate overview of experience highlights and a way to request to be moved forward based on your qualifications. And then there are the other kinds of cover letters. The ones chock full of TMI, or that generally just miss the mark. I got to thinking […]

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Personal Branding: The Ultimate A to Z Guide
blog.hubspot.com

When you’re looking for a job, you should expect to be Googled. When you’re trying to land a speaking engagement for a big industry event, you should expect to be Googled. When you send a guest contributor pitch to a blog you admire, you should expect to be Googled. The truth is, anyone that may […]

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Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember
blog.hubspot.com

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered […]

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25 Last-Minute DIY Halloween Costume Ideas for Tech Geeks & Marketers
blog.hubspot.com

Halloween is a fun holiday, and it doesn’t get the attention it deserves. It doesn’t have recognizable songs or vacation days associated with it, and it falls on a busy time of year for most people in the workforce. But that doesn’t mean you should skip the festivities at your office Halloween celebration. How many […]

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What Is Whitespace? 9 Websites to Inspire Your Web Design
blog.hubspot.com

Empty space is not always wasted space. In fact, when it comes to web design, it’s a best practice to give your content a little breathing room. Today’s website visitors are content-scanners. They scroll quickly, skim posts, and get distracted by busy layouts trying to accomplish too much. The key to getting your visitors’ undivided attention […]

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127 Facts You Probably Didn't Know About Video Marketing [Infographic]
blog.hubspot.com

Do you remember when the music video for “Gangnam Style” was everywhere? Seriously, it felt like everywhere on the internet, TV, and radio, you could find Psy dancing to the infectious hit song. What you might not remember about “Gangnam Style” is that it was record-setting: Back in 2012, it was the first video on YouTube […]

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Why We're Starting a New Podcast That Has (Almost) Nothing To Do With Our Company
blog.hubspot.com

There are more podcasts available today than anyone could possibly consume. More than 10 billion episodes were downloaded on Apple devices alone in the last year. These days it seems the only thing as plentiful as podcasts are podcast producers complaining about how hard it is to get theirs discovered. And yes, that includes us. […]

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How to Create a Pillar Page
blog.hubspot.com

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog’s architecture, too. You have to build them yourself — but we promise it takes less time and effort than building them from marble or concrete. In this blog post, we’ll dive into everything you need […]

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