Offline Marketing Archives - Internet Marketing Chicago

25 Case Study Examples Every Marketer Should See
blog.hubspot.com

The saying “lead by example” is important in politics and leadership roles — and it’s also critical in marketing. Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website’s cost-per-acquisition (CPA), but until you offer examples, they’re going to have a hard time believing […]

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Will Bitcoin Crash and Burn?
blog.hubspot.com

It seems like bitcoin’s value is on a constant rollercoaster ride. After its share price skyrocketed to an all-time high of $19,346 on December 17, 2017, it lost 33% of its value just five days later. By February 6, 2018, bitcoin’s share price plummeted to a low of $5,967, losing over 69% of its peak […]

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In the Face of a Falling Stock Price, Twitter Announces Two Studies of Its Network Health
blog.hubspot.com

Twitter announced today the selection of two proposals to study the health of its network. The selection comes after a public request for proposals in March to study the network’s “health metrics,” which Twitter CEO Jack Dorsey said was part of the company’s commitment to “increas[ing] the collective health, openness, and civility of public conversation.” […]

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How to Write a Cold Email Pitch for a Media Relations Purpose
blog.hubspot.com

Since launching The Growth Show podcast in February 2015, we’ve been fortunate to land interviews with some really busy people, including executives of billion-dollar businesses and founders on the cusp of building the next big thing. For some of them, we had an “in.” Somebody knew somebody else and happily made the introduction. But we […]

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The Secret History of the Google Logo
blog.hubspot.com

How many times have you seen the Google logo today? If it’s first thing in the morning, maybe only once or twice. If it’s later in the day, you’re probably up to 15, 20, maybe even 30-plus times. The design is misleadingly simple. There’s a fascinating backstory to the most well-known logo on the internet, […]

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20 of the Best Business Card Designs [+ Free Business Card Generator]
blog.hubspot.com

The business card isn’t dead yet. As long as there are parties, industry events, and networking opportunities, there will be business cards. And it’s important that yours isn’t thrown to the bottom of the pile because of a lackluster design. Whether you work at a bigwig agency or as a freelancer, your business card should make […]

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43 Handy Excel Shortcuts You Can't Live Without
blog.hubspot.com

Many marketers use Microsoft Excel every day, whether it’s to create a chart, analyze data, or run a report to present at the next team meeting. Creating reports like these in Excel is time-consuming enough. How can we spend a little less time navigating, formatting, selecting, and entering formulas for our data? Wouldn’t it be […]

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The Ultimate Guide to Marketing and Business Books
blog.hubspot.com

My parents, teachers, and coaches all instilled in me the importance of reading. Fiction or non-fiction, self-improvement or fantasy, reading supposedly makes us all smarter … right? Reading promotes creativity, gives us refuge from the real world, provides us with knowledge about any topic we want to know more about, makes us better writers, and […]

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Unriddled: Apple's Latest MacBook, Another Facebook Data Loophole, and More Tech News You Need
blog.hubspot.com

Welcome one, welcome all to another Wednesday: the day that marks the halfway point — almost — to the weekend. As we find ourselves halfway through July and grasping tightly to the weeks of summer that remain, we know you don’t have a ton of time to devour news. So, in keeping with tradition — […]

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