Offline Marketing Archives - Internet Marketing Chicago

What Is Whitespace? 9 Websites to Inspire Your Web Design
blog.hubspot.com

Empty space is not always wasted space. In fact, when it comes to web design, it’s a best practice to give your content a little breathing room. Today’s website visitors are content-scanners. They scroll quickly, skim posts, and get distracted by busy layouts trying to accomplish too much. The key to getting your visitors’ undivided attention […]

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127 Facts You Probably Didn't Know About Video Marketing [Infographic]
blog.hubspot.com

Do you remember when the music video for “Gangnam Style” was everywhere? Seriously, it felt like everywhere on the internet, TV, and radio, you could find Psy dancing to the infectious hit song. What you might not remember about “Gangnam Style” is that it was record-setting: Back in 2012, it was the first video on YouTube […]

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Why We're Starting a New Podcast That Has (Almost) Nothing To Do With Our Company
blog.hubspot.com

There are more podcasts available today than anyone could possibly consume. More than 10 billion episodes were downloaded on Apple devices alone in the last year. These days it seems the only thing as plentiful as podcasts are podcast producers complaining about how hard it is to get theirs discovered. And yes, that includes us. […]

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How to Create a Pillar Page
blog.hubspot.com

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog’s architecture, too. You have to build them yourself — but we promise it takes less time and effort than building them from marble or concrete. In this blog post, we’ll dive into everything you need […]

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Here Are the Top Employer Branding Challenges [New Report]
blog.hubspot.com

Around here, we’re not exactly shy about our nerdiness. We love data. We love running experiments. And upon the release of a new report that combines the two, we gleefully geek out and immediately devour the results — always keeping in mind what they mean for marketers. One of the more recent instances of this […]

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Talking the Talk: The Beginner's Guide to Designing a Chatbot Conversation
blog.hubspot.com

Nothing will impact the way we communicate quite like chatbots. Whether you need to summon a Lyft, book a flight, or even test out a new shade of lipstick, it’s now safe to say, “There’s an bot for that.” By plugging into the messaging apps we already use to talk with friends every day, chatbots […]

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9 Testimonial Page Examples You'll Want to Copy in 2017
blog.hubspot.com

When potential customers are researching you online, they’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let your happy customers do the talking? Your testimonial […]

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How to Automate Your Client KPI Reporting Process: The 11 Step Guide
blog.hubspot.com

Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client. He or she embarks on this mind-numbing journey by logging into every digital marketing service you use, copying the key data points, and entering them into your clunky marketing […]

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How to Build a Chatbot from Pitch to Promotion
blog.hubspot.com

In April 2016, something happened at Facebook that would quickly result in a revolutionary paradigm shift on the horizon of online communication — from mobile to desktop, marketing to services, personal to corporate — everything, really. Messenger opened its doors to developers with an invitation to create chatbots — something of which roughly 78% of online […]

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