Offline Marketing Archives - Internet Marketing Chicago

How to Fire Someone: A Step-by-Step Guide to Letting an Employee Go
blog.hubspot.com

To terminate is to bring to an end. And if you’ve ever had to figure out how to terminate an employee, you know things don’t get much harder or sadder. Most managers dread this part of the job more than any other. And frankly, you should feel a little dread when parting ways with an […]

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5 Ways Augmented Reality (AR) Is Transforming Retail
blog.hubspot.com

For the past few years, augmented reality (AR) has been discussed as a useful but far-fetched solution, particularly in retail. However, partially due to the launches of Apple’s ARKit and Google’s ARCore, augmented reality is no longer a future possibility for retail — it’s here. In fact, 75% of consumers now expect retailers to offer […]

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68% of Americans Still Get Their News on Social Media, Even If They Don't Trust It
blog.hubspot.com

A new study from the Pew Research Center shows that over two thirds of U.S. adults (68%) get their news on social media, even if rarely. Out of that population, just under half say that they get their news from Facebook.  Source: Pew Research Center Facebook has been working through something of a fake news […]

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How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)
blog.hubspot.com

It’s no surprise you want to become a paid Instagram influencer — heck, the average price for a sponsored Instagram post is $300, and if you become more successful, like yogi Rachel Brathen, you could be making $25,000 per post. But the idea of getting your posts sponsored might seem laughable to you. You’re not […]

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Everything You Need to Know About Instagram Pods, the New Way Influencers Are Gaming the Algorithm
blog.hubspot.com

In 2016, Instagram changed its algorithm to eliminate a feed full of chronological posts. Now, your post can only appear at the top of a user’s feed if it earns a certain level of engagement, signaling to Instagram that your post is popular and should be shown to more people. Additionally, in order to rank […]

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The Ultimate Guide to Writing a Cover Letter
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Have you been asked to attach a cover letter to your job application? Perhaps you’re struggling to write one that lands an interview, or have no clue what one is at all. Whichever situation you’re in, we’ve crafted this ultimate guide to cover letters. You’ll find out how to write one that gets read, what to […]

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Unriddled: Facebook Removes Another App (And More Accounts), Tesla Will Remain a Public Company (For Now), and More Tech News You Need
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“Unriddled” is HubSpot’s mid-week digest of the tech headlines you need to know. Each week, we highlight the top stories in a quick, scannable way and break it all down. It’s tech news: explained. Unriddled: The Tech News You Need 1. Facebook’s Latest Removals Preventing Violence in Myanmar Earlier this month, Reuters published a special […]

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25 Case Study Examples Every Marketer Should See
blog.hubspot.com

The saying “lead by example” is important in politics and leadership roles — and it’s also critical in marketing. Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website’s cost-per-acquisition (CPA), but until you offer examples, they’re going to have a hard time believing […]

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Will Bitcoin Crash and Burn?
blog.hubspot.com

It seems like bitcoin’s value is on a constant rollercoaster ride. After its share price skyrocketed to an all-time high of $19,346 on December 17, 2017, it lost 33% of its value just five days later. By February 6, 2018, bitcoin’s share price plummeted to a low of $5,967, losing over 69% of its peak […]

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