This post originally appeared on Inbound Insiders, a new section of HubSpot’s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. In fact, most of the business world has finally caught on to the fact that in order to succeed in a post-outbound world, you need great content.
Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task — even for the most experienced marketers. Updates keep popping up left and right for Twitter, Google, Facebook, and the like. Meanwhile, new tech is always emerging on top of that, which could also prove to […]
Have you ever done the crop dance in Photoshop? You know what I’m talking about. You need to crop and reposition a photo in Photoshop, so you click and drag a square to get to 536 pixels wide … but your cursor keeps landing at 532 pixels or 546 pixels, not the 536 you need.
“I don’t know what to write about.” Said every blogger, ever. It’s easy to dismiss as procrastination or writer’s block, but being critical of what you write about is actually really smart — because aimless blogging is almost as bad (sometimes as bad) as not blogging at all.
Many marketing pros are very well-versed in emailing prospective and current customers and getting them to become a customer or brand loyalist. Those who are new to the wide world of marketing and even some long-time marketers, however, don’t fully understand how to develop effective transactional emails.
Peanut butter and jelly. Batman and Robin. Eggs and ham. You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing.
Well folks, it happened. For the first time in 17 years, the United States federal government officially shut down today. This means that roughly 800,000 nonessential public sector employees were sent home from work without pay as legislators work toward a solution for implementing a new spending bill — an extremely unfortunate situation for the […]
Fall is finally upon us. Time to pack away our beach towels and flip flops and trade them in for sweaters and scarves. After months of sunny weather and hopefully a little vacation (come on, you deserve it), getting back to the grind can be difficult, and finding inspiration to create killer
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing — we’ve covered email marketing, website optimization, social media, and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.