There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. But as inbound marketers, we know that content creation is also one of our top priorities. So … is Twitter a tool we can use for that, too?
Want your loyal readers, website visitors, and/or employees to easily share your content through their Twitter channels? You’ve come to the right place. Creating a tweetable link is far easier than learning custom code that you have to embed into your content. It’s as simple as having the right free tools and resources at your disposal.
As many of you know, creating remarkable content is a hallmark of both HubSpot as a company and the inbound marketing movement. But as a proud “geek” myself and someone who has also spent a fair amount of time writing code, I’m a strong believer that best-in-class companies need both remarkable products and promotion that […]
While direct mail seems like a thing of the past, Smile Train, a nonprofit that provides surgeries to children born with clefts and trains doctors to perform surgeries for and treat clefts, risked losing hundreds of thousands of contacts by experimenting with a very unconventional solicitation concept: donate to opt out.
This post originally appeared on Inbound Insiders, a new section of HubSpot’s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. In fact, most of the business world has finally caught on to the fact that in order to succeed in a post-outbound world, you need great content.
Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task — even for the most experienced marketers. Updates keep popping up left and right for Twitter, Google, Facebook, and the like. Meanwhile, new tech is always emerging on top of that, which could also prove to […]
Have you ever done the crop dance in Photoshop? You know what I’m talking about. You need to crop and reposition a photo in Photoshop, so you click and drag a square to get to 536 pixels wide … but your cursor keeps landing at 532 pixels or 546 pixels, not the 536 you need.
“I don’t know what to write about.” Said every blogger, ever. It’s easy to dismiss as procrastination or writer’s block, but being critical of what you write about is actually really smart — because aimless blogging is almost as bad (sometimes as bad) as not blogging at all.
Many marketing pros are very well-versed in emailing prospective and current customers and getting them to become a customer or brand loyalist. Those who are new to the wide world of marketing and even some long-time marketers, however, don’t fully understand how to develop effective transactional emails.